Thai Lion Air (SL) has officially announced the launch of non-stop services between #Bangkok (DMK) and #Amritsar (ATQ).
The flight schedule is as follows:
- DMK 20:10 - 23:25 ATQ (SL214)
- ATQ 00:25 - 06:15 DMK (SL215)
This airline will operate 4x weekly 737 services on the route, starting on 28th October 2024. (Schedule subject to change).
Amritsar will be Thai Lion Air's fifth route to India, following Ahmedabad, Bengaluru, Kochi, and Mumbai. At approximately 3,286 km, it will also be the airline's longest route to India.
Whereas, Thai Lion Air will be the fifth Southeast Asian operator serving Amritsar, joining Scoot, AirAsia Malaysia, Malaysia Airlines, and Batik Air Malaysia. Notably, Bangkok (DMK) will be Amritsar's third Southeast Asian non-stop route, after Singapore and Kuala Lumpur.
As I noted in my previous analysis, Thai Lion Air may face potential challenges on this route. To address these, the airline will need to aggressively engage in sales and marketing efforts to capture and stimulate demand, while also focusing on maintaining profitability to ensure long-term viability and growth in this competitive market, despite the route's exclusivity.
As of November 2024, Amritsar is now scheduled to have over 24x weekly non-stop services to Southeast Asia, including Singapore, Kuala Lumpur, and Bangkok (DMK), with around 5,300 weekly departing seats. Here's a detailed breakdown:
- Malaysia Airlines: 7x weekly services; 1,218 weekly departing seats
- AirAsia Malaysia: 4x weekly services; 944 weekly departing seats
- Batik Air Malaysia: 4x weekly services; 648 weekly departing seats
- Scoot: 5x weekly services; 1,715 weekly departing seats
- Thai Lion Air: 4x weekly services; 756 weekly departing seats
It will be interesting to see how Thai Lion Air performs on this new route and whether it impacts the existing carriers in the market. Additionally, there is speculation about whether Thai Airways will launch a non-stop Bangkok (BKK) - Amritsar route in Q4-2024, as suggested by some media reports.
~Ravreet Singh