Malay Krishna’s Post

The best Product Managers and Product Marketing Managers use their complementary skills to form an unbeatable team. Discover in today's blog how PMs and PMMs work together to strengthen product value, customer connection, and impact. A must-read for PMs and PMMs aiming to up-skill their careers! #productmanagment #productmarketing #teamwork

Product management and product marketing are closely related roles that often work hand-in-hand to ensure the success of a product from conception to market. Product management focuses on the development, design, and delivery of a product. This role involves identifying customer needs, defining the product vision, setting the roadmap, and working with cross-functional teams (like engineering, design, and sales) to bring a product to life. Product managers are responsible for ensuring that the product meets market demands and aligns with the company's strategic goals. Product marketing, on the other hand, takes over once the product is nearing completion. Product marketers are responsible for understanding the market landscape, crafting the messaging and positioning, and driving the go-to-market strategy. They focus on how to effectively communicate the product's value proposition to the target audience, ensuring that the product resonates with customers and stands out in the market. The relationship between product management and product marketing is essential for a product's success. While product managers ensure the product is built right, product marketers ensure it's communicated and sold effectively. Both roles require a deep understanding of the customer and market, and collaboration between these teams is critical to delivering a product that not only meets customer needs but also achieves commercial success. By working together, product management and product marketing can align product development with market demands, ensuring that what is built is what the market wants and is communicated in a way that drives adoption and growth. #ProductManagement #ProductMarketing #ProductStrategy #GoToMarket #BusinessGrowth #MarketingStrategy

Product marketing is hard. Really hard. I think it’s possibly the most undervalued skill set in a tech company and I don’t really understand why. You can spot a product that has a world class PMM working on it a mile off. There are very few people with the breadth of skill to do this role well and product teams with an amazing PMM are great places to be. Anyone up for helping me understand more? Product marketing has been one of the steepest learning curves for me so far on this start up journey.

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A recent product launch I was working on got me thinking about the roles of product marketing and product management in software. I've heard a lot said about both roles but never found anything that clearly distinguishes them without diminishing the value of either. Let me know if these points help clarify how distinct yet complementary these roles are.        > Product Marketing focuses on market engagement, creating buzz, and understanding customer personas.        > Product Management zeros in on the product lifecycle, from ideation to execution and beyond.        > Market research and competitive analysis are essential pillars of Product Marketing.        > Crafting detailed product roadmaps and managing cross-functional teams is the core of Product Management.        > Product Marketing thrives on storytelling and creating compelling narratives for the product.        > Product Management is all about prioritizing features, managing backlogs, and ensuring timely delivery. And yes, collaborating across departments is crucial in both roles but for different end goals: Market Success Vs Product Success. One unique and really positive experience I had through this recent launch I was referring to was how Product Managers and Marketers worked together to talk to customers, gather feedback, understand use cases, and subsequently create action plans; PMs work on building what's essential and what customers want, and PMMs work on understanding personas and building useful content. Such moments of collaboration and the resulting outputs make product marketing really enjoyable for me personally. Really interested in knowing from Product Managers and Product Marketers what they think. #productmarketing #productmanagement #saas

The more I think about it, the more I agree: Product management and Product Marketing should be ONE function. Here is why: The PM puts in a lot of time and effort to deeply understand the customer's needs and problems. Then, she collaborates with eng, design, and stakeholders to build a high quality solution. She also ensures that customer needs are not forgotten or diluted along the way. Finally, she works on launching the solution, hoping customers use (and love) the solution. As a result, the PM is in the best position to create the product messaging that will resonate with customers. • She knows the problem. • She built and launched the solution. • She should be the voice of the product.    And that is why it makes sense for the person who knows the product best to also communicate its value. What do you think? Should PM and Product Marketing be merged?

🎯Let’s talk about the difference between a Product Manager and Product Marketing Manager. These guys often work very closely together and share project ownership but they generally have different sets of responsibilities that require different skill sets Responsibilities- 🫂 Product managers are responsible for understanding user needs, setting the product roadmap, working with engineering and design to deliver features. PMs are ultimately accountable for the product's success or failure while 📈 Product Marketing managers' main responsibility is to communicate the product’s value to the market. They focus on marketing the product. Across companies and industries, PMMs pride themselves as being the "voice of the customer", and being able to understand consumer's needs and user journeys. More often than not, as a Product Manager, you find yourself doing the work of a Product Marketing Manager with yours especially if you do not work in “the big 4/5” which is okay, in fact I personally believe this is a skill a product manager should have (just like we have project management skills) 🤔Have you every had conflicting thoughts or experiences with these roles? Let’s talk in the comments below ♻️Don’t forget to share if you found this helpful

3 major product management specialisation services for start-up, scale-up and larger companies are: * Strategic Product Management * Technical Product Management * Product Marketing Wonder what the managers do? Here's a summary of each of the three product management specializations: 1. Strategic Product Management: Strategic product managers are responsible for defining the product vision, identifying customer needs, and working closely with cross-functional teams to deliver a successful product. They are the primary point of contact for customers, stakeholders, and other teams, and they are responsible for managing the product roadmap, prioritizing features, and ensuring that the product meets customer and business requirements. Strategic product managers play a crucial role in guiding the product development process and ensuring that the product aligns with the company's overall business strategy. 2. Technical Product Management: Technical product managers are responsible for defining the product vision, identifying technical requirements, and working closely with cross-functional teams to deliver a successful product. They are the bridge between the technical and business teams, ensuring that the product meets the needs of both. Technical product managers are responsible for managing the product roadmap, prioritizing features, and ensuring that the product is technically feasible and aligned with customer and business requirements. 3. Product Marketing: Product marketers are responsible for promoting and positioning a product to target customers. They work closely with the product development team to understand the product's unique features and benefits, and they use this information to develop effective marketing campaigns, product positioning, and pricing strategies. Product marketers are also responsible for managing the product's launch and ensuring that it is well-received by the target audience. They play a crucial role in driving customer adoption and retention by effectively communicating the product's value proposition to potential customers. ©️ image cre

11 quotes for Product Managers & Product Marketers: 1) Success in Product Management requires one to be brave enough to disappoint a few people along the way. 2) The loudest customer often takes away focus from graver problems the silent majority never raises. 3) Product launches are like weddings. We go crazy preparing for them, only to realize that the hard part starts after the big day. 4) A PM's biggest unlock is realizing that every task doesn't deserve equal intensity. 5) Positioning isn't a cute statement you put on a Miro board. It's how customers perceive you in comparison to alternatives. 6) PMs over-index on discovery efforts, believing their customers are reliable narrators of how they use the product. 7) Focusing solely on existing customers creates blindspots that only prospects and churned users can illuminate. 8) Just because it's written, doesn't mean it's understood. 9) The greatest delusion in product management is to expect extraordinary outcomes from mediocre bets. 10) Sometimes, the best strategy is to just shut up and ship. 11) PRDs are like prescription glasses. They can give you clarity, a headache, or both.

🚀Dynamic Duo: Product Management vs. Product Marketing🚀 📌Product Management is like being the captain of a ship. These are the visionaries steering the product through the stormy seas of development and ensuring it meets customer needs. They're in charge of the product lifecycle, from conception to launch, and have their hands on the wheel when it comes to strategy, feature prioritization, and user experience. Key goals? Crafting a product that users love and that adds value to their lives. They're detail-oriented, tech-savvy, and have a knack for bringing together cross-functional teams to turn the product vision into a reality. 📣Product Marketing, on the other hand, is the voice of the product. Once the product is ready to see the world, these maestros of messaging step in. They develop positioning, create compelling narratives, and devise go-to-market strategies to ensure the product makes a splash in the market. Their secret sauce? Understanding customer pain points, articulating product benefits, and empowering sales teams with the tools they need to succeed. It's all about bringing the product's value proposition to life! 🔄 The magic happens when Product Management and Product Marketing teams collaborate closely - sharing insights, aligning on objectives, and delivering a unified product experience to customers. #productmanagement #productmarketing #productsuccess #marketingstrategy