Maja Voje’s Post

Some good points on GTM

The sooner you join forces with your product team, the better job can you do in:  - Optimal product prioritization - Alignment with business goals  - Generation of the right intelligence  - Pricing and sustainable business model - Positioning and messaging to win customers  - Orchestrate the right channels and GTM Motions

👋 Hi there! I'm sort of new to the Product Communications and Product Marketing space and would love to crowd source some advice! For folks in my network who work in Product Marketing, Enablement, Comms, etc. what's some advice you wish someone gave you when you first started in your role? What are some "can't live without" tools you use to make it easier for you to collaborate with your Marketing team, put together enablement materials, or communicate better with GTM teams? This is my first formal role in Product Comms/Enablement at a startup, but I have done this informally in previous roles before, so any and all advice you have to help me get better would be super appreciated.

"I am tired to be brought in to solve the lack of Product-Market-Fit" Said an experienced CMO recently to me. And I get it. As a senior Marketing Leader... ...you want to achieve Go-To-Market fit. ...you want to define positioning & messaging. ...you want to bring product in front of people that will buy quickly / without discount. ...you want to capture and create demand. ...you want to build a brand. What you don't want is... ... prove Product-Market-Fit (PMF). PMF = being in a good market with a product that can satisfy that market. ↳Can be measured ↳ min. 40% of users being very disappointed, if they couldn't use your product. Don't hire a CMO / VP Marketing, if you don't have Product-Market-Fit. Do you agree?

Curious about becoming a Product Marketing Manager? Start by mastering the balance between product development and customer needs. Focus on understanding your audience, market trends, and the competitive landscape. Collaborate closely with product, sales, and marketing teams to ensure seamless go-to-market strategies. Develop strong communication skills to craft compelling messaging that resonates with your customers. Learn to analyze metrics and customer feedback to continually improve product positioning. Be adaptable, innovative, and data-driven to thrive in this dynamic role. Ready to take the leap? Don't miss out on valuable content! Follow Growjunction for more insights, tips, and updates Ready to elevate your Product Management skills? 🚀 Join our upcoming Program and take your career to new heights! Secure your spot now:  https://lnkd.in/gS3cJWBb Drop your email below to receive exclusive resources straight to your inbox! 📥 #ProductMarketingManager #MarketingStrategy #GoToMarket #ProductManagement #CareerGrowth #MarketingTips #LeadershipSkills #ProductManagement  #GrowJunction

Ever wonder who the backstage heroes of successful companies are? It's the Product Marketers! Scaling a company isn't just about 💸💰, it's about creating seamless connections in the organization. It's a jigsaw puzzle, and who better to fit the pieces than PMMs? Consider this: ➡️They're the voice of Product, ensuring customer needs shape our roadmap. ➡️They arm Sales with compelling collateral, turning prospects into customers. ➡️They empower Content with sharp buyer insights to strategize effectively. ➡️Stepping up for Customer Success, they're the launchpad for new products. ➡️As allies of Account Management, they create content to highlight key features. ➡️They're the architects of Demand Generation, laying the groundwork for integrated campaigns. ➡️In Business Operations, they monetize your pricing & packaging strategy. That's a lot of hats to wear, right? This is why there's never been a more exciting time to venture into Product Marketing. The role is dynamic, challenging, and indispensable. What part of PMM role excites you the most? Leave a comment below👇 Repost ♻️ to share with aspiring PMMs. --- Thinking about stepping into the intriguing world of Product Marketing? Shoot me a DM and let's talk about how you can join the backstage heroes!

How do you go from Big 4 to product marketing in tech? 🤯 You have to check this out 👇 Imagine this - you're a college student who fell in love with accounting but somehow ended up as a product marketing manager in tech. This was Linda's journey after realizing that she wanted something more strategic and creative. In this video, she shares about: - Pivoting from consulting to product marketing - Day in the life as a PMM - What most people don't know about product marketing - How the PMM role will evolve in the next few years - How to break into product marketing Full interview link here: https://lnkd.in/gnnTR8cy Also big big shoutout to Sophia for facilitating the conversation! #productmarketing #marketing #consulting #big4 #tech #career #job #tips

How do you create something out of nothing? 🌱 This is a question I kept asking myself after stepping into the role of being the first product marketer at my company. I quickly realised this wasn't just a simple title change; it is close to building an entirely new function from scratch. Starting from the ground up is particularly challenging. The transition stemmed from a discussion with my manager: we needed a sharper focus on product marketing. We need that acute awareness around the voice of the customer, effective communication across departments, and a strategic product narrative in our marketing campaigns. 🚀 That's when it hits me: moving into product marketing meant addressing what was missing and starting from square one. I spent the first month defining what my role entails, pinpointing the gaps, and planting seeds for awareness of this function within the company. It's genuinely zero to one. And for me, this has been one of the craziest yet most rewarding challenges in my career so far. 🛤️ I'm so grateful for everyone who have been with me on this journey. If you're also the first product marketer at your company, or have ever been the first PMM, connect and share challenges you have faced and how you have overcome them! 🤺 #productmarketing #PMM #career

Lovely stuff, Lottie Unwin (she/her). This is something I've found us discussing more and more in calls/meetings workshops of late. I think we're starting to see the result of the 'TikTokification of Marketing' that *some* marketing teams/founders have led with over the last few years. Quick to throw money/resource at influencer/UCG content, chasing the good looking numbers and that 'viral' hit, but sacrificing any real creative control, whilst letting longer term brand building fall away completely. Even when a brand manages to be the hot thing for a minute, if you struggle to really brand build on top of that, then it will catch up with you at some point (a la Prime https://lnkd.in/e5XgXmGd). There's probably the need for a bit of realignment and discussion around how 'brand' and 'performance' need to tag team in the long-term, in order to build something that's sustainable (Yeti - https://lnkd.in/eyuRPQDG).