Mahmoud Mowafy’s Post

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Business Development Manager @WegoPro ✈️ | Corporate Travel & Expense Management | B2B | SaaS | Travel Tech

"#WhatsApp as a platform, by rocket analogy, just started its burn off stage. Companies are still trying to scramble and figure out – How do we utilize this channel? What do you mean WhatsApp has 98% open rate and email has a mere 20%? #WhatsApp ate through most of the world – LATAM, India, MENA, Africa, SEA, and it is starting to aggressively eat into the EU (starting from the south, towards the north), and it will peak when it hits the US." Our CEO, Tarek Khalil (TK), wrote his 6-year deep dive into hashtag #WhatsApp that led him to create what he believes the first public thesis on building on the platform. This is a fascinating and thorough read – with plenty of details and much to agree and disagree with. 😉 Check it out -> https://lnkd.in/drGjWhbJ

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