Magnetude Consulting’s Post

Here are a few common mistakes I see with Google Ad campaigns. Let me know if you have any pressing paid search questions I can answer. I have more to talk about and may have a part II in the works. https://lnkd.in/e7C7GuFw #digitalmarketing #b2bmarketing #techmarketing #cybersecuritymarketing #googleads

If you’ve recently started Google Ads, you’re probably wondering when you will start to see results. Sure, traffic is pretty much instantaneous - but when will you start generating leads? We answer all your questions in this blog: https://hubs.ly/Q02Gy1890 #GoogleAds #SEOAgency #B2BMarketing

Advanced Google Ads tracking for local service companies #googleadscampaign #googleadswords #googleads #PPC2024 #PPC #ppcadvertising #ppcmarketing #PPCManagement #payperclickadvertising #searchenginemarketing #prolinkageagency #ProLinkage

Too many ppc folks run paid campaigns without these three very important (easy to calculate) metrics 👇 1️⃣ Target Cost Per Lead ↳ How much you're willing to spend to get a lead. 2️⃣ Target Cost Per Acquisiton ↳ How much you're willing to spend to get a new customer. 3️⃣ Target Monthly Budget ↳ How much you need to spend to reach your goals. ...which is why I created an online calculator to help you identify these 3 numbers. 𝐇𝐞𝐫𝐞'𝐬 𝐡𝐨𝐰 𝐢𝐭 𝐰𝐨𝐫𝐤𝐬 You'll need to know your lifetime customer value, how many leads your sales team can realistically nurture, and a few other basic numbers. Plug them in, and voilà, you have your CPL, target CPA, and your maximum recommended monthly budget. 𝐇𝐞𝐫𝐞'𝐬 𝐰𝐡𝐚𝐭 𝐈'𝐯𝐞 𝐬𝐞𝐞𝐧 Once everyone gets on the same page about these 3 metrics, we all start speaking the same language (marketers, business owners, agencies, etc.) __________ 𝐖𝐚𝐧𝐭 𝐭𝐨 𝐭𝐫𝐲 𝐢𝐭 𝐨𝐮𝐭? Comment "I do" and I'll shoot you the link via DM. Just make sure we're connected so I can send it your way. __________ #ppc #digitalmarketing #googleads #leadgeneration

Want more quality leads from your Google Ads campaigns? ✅ Well, there is only two major things you need to do ✅ 𝟭. 𝗙𝗶𝗿𝘀𝘁, 𝗺𝗮𝗸𝗲 𝘀𝘂𝗿𝗲 𝘆𝗼𝘂 𝗵𝗮𝘃𝗲 𝗮 𝗹𝗼𝘁 𝗼𝗳 𝗰𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝗻𝗱 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗮𝘃𝗮𝗶𝗹𝗮𝗯𝗹𝗲 𝗼𝗻 𝘆𝗼𝘂𝗿 𝘄𝗲𝗯𝘀𝗶𝘁𝗲 This means you need everything that someone would have questions about before buying. Some particular things are… 1. Pricing - exacts or ranges 2. Social proof with testimonials 3. Use cases that match your ICPs 4. Case Studies of successful clients 5. Comparison charts and how you’re better/different 6. What to expect before, during, and after your engagement ^ THIS is cannot be ignored - you can’t optimize your way out of this stuff. If you need help with this - talk to my good friend Tas. She is the queen of landing pages for Google Ads. (@’ed her in the the comments - ifykyk 🤣) 𝗢𝗸𝗮𝘆 𝘀𝗼 𝗮𝗿𝗲 𝘆𝗼𝘂 𝗿𝗲𝗮𝗱𝘆 𝗳𝗼𝗿 #𝟮? You need a strategy to iteratively improve your campaigns. Believe it or not, the only thing holding your campaigns back - outside of what I described above - is 3 things… 1. Optimal Match Types 2. Optimal Bid Strategies 3. Optimal Offer/Ad Headlines So what can you do? Test your bidding strategies, match types, and ad headlines iteratively… For the next 6 months… And yes, it takes 6 months to do each of these well. UNLESS you are spending more than $5-10k per month on Google Ads already… In which case, you ideally will have already figured these things out… But I wouldn’t be all that surprised if you hadn’t lol I see a lot of companies burn money before working with an expert like my friend James (in comments) or me (yes shameless plug) If you do this, then you will be in a great spot. It quite literally is virtually impossible to not see results if… 1. You give your buyers all the info they need to make a decision 2. You test which strategies and match types give you the highest number of qualified website visitors 3. You have an offer that is ACTUALLY valuable/new/different than the market So… Make sense? Have questions? I gotchu ;) Until next time. Ian “Simple Thinking Google Ads” Binek #googleads #digitalmarketing #b2bmarketing

Is your bottom line getting impacted because of PPC? Moreover, you are dealing with 1) High competition and cost 2) Click fraud 3) Ad fatigue 4) QUality score management 5) Attribution 6) Constant optimization Stop crying. Read our blog: https://lnkd.in/gZYdUr5V and make your PPC earn you some quality leads.

It’s easy to make mistakes in Google Ads. Check this summary of high-impact pitfalls to find any that could be harming your advertising. https://lnkd.in/dyiZTNDz

Recently, I’ve audited several lead gen businesses who haven’t had call conversion tracking set up correctly. One business had call tracking set up for click-to-call actions from PPC ads, tracking users who phoned them directly after clicking the call button. However, they weren't tracking calls from users who visited their website first and then phoned them, as they lacked dynamic call tracking. This led them to unintentionally bidding far higher on mobile than on desktop. The Google Ads algorithm was being fed with low quality data from users who called without visiting their site - existing customers, wrong numbers, competitor searches etc. The result of this was 98% of their traffic coming through on mobile whilst they were losing out on high intent desktop traffic. The Google Ads algorithm can be a powerful tool when used correctly. However, if not properly configured, this is one of many ways it can work against you.

CEOs: Are your Google Ads campaigns delivering the ROI you need to grow your business? By focusing on event-based conversions and leveraging automated bidding, you can optimize your ad spend and unlock key insights that drive long-term growth. Start tracking what really matters, reduce inefficiencies, and align your ads with your company’s goals. Ready to take your campaigns to the next level? Let’s connect. https://lnkd.in/gcUHEsAc #CEO #GoogleAds #BusinessGrowth #AdOptimization #StrategicLeadership

Are You Getting Bad-Quality Leads From Performance Max? Check out our new blog on how to improve the quality of your leads from Google Ads' PMax campaigns. Learn about common issues, strategies to enhance lead quality, and the tools you need for better performance. Connect with us to learn about how we can help optimize your performance max campaigns! https://lnkd.in/eYxftSFG #DigitalMarketing