Maeve Webster’s Post

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President at Menu Matters

I'm not sure how we suddenly found ourselves at the end of July, but here's my #fridayfive: 1. As the industry continues to explore alternative food production methods, here's a new one: CO2 butter. Backed by Bill Gates, Savor is focused on creating "real fats from carbon." All of these efforts are interesting, but what happens when the most fundamental thing that connects humans to the earth - eating real foods - ends? Is there such a thing as human terroir? https://lnkd.in/eDjTMd89 2. But while there is something to be said about the disconnection of humans from whole foods, there's also a strong case for how cultivated meats and other tech-based products can help address food insecurity and - as is the case with Singapore - national security. https://lnkd.in/e9R3mWCB 3. While some companies are looking to science and the future, others are pulling from our past. This article (https://lnkd.in/eZcwU8rW) details how Arthur Watkins' extraordinary seed bank, which was collected a hundred years ago, are helping scientists rediscover "lost" crop genetics which are, in turn, being used to create hardier and more nutritious varietals. 4. Speaking of historic, how about this Ellia Kassof began resurrecting discontinued products. I've got to say, and not to age myself, but I recognize - and enjoyed - a lot of these brands. In fact, we had a cat named Hydrox! https://lnkd.in/erFyexCR 5. Finally, move over cocaine bear because cocaine sharks are the new drug addled predator to avoid. And while this may seem like a throw away topic consider what this may mean if we need to be concerned not just about overfishing and heavy metal contamination but also the possibility that seafood and fish may be strung out on coke. How much more complicated can eating possibly get? https://lnkd.in/e9W8X2xg #innovation #trends2024 #consumerbehavior #foodservice #foodandbeverageindustry #restaurants #brands #technology #agriculture #cpg #consumerinsights #menumattersllc

This startup makes rich, creamy butter out of CO2

This startup makes rich, creamy butter out of CO2

https://fastcompanyme.com

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