Madlien Lorenz’s Post

https://lnkd.in/eHgZ8_eU 🌍 Europe's Retail Media Market: Ready for a Tech Awakening Despite Lagging Behind the US 🚀 While the US retail media market surges ahead, Europe is crafting its own path, marked by unique challenges and promising opportunities. 🛒 Current State: Despite lagging behind the US, Europe is witnessing a transformation in retail media, driven by innovative strategies and a focus on customer experience. According to a Horizont.net article, retail media is becoming increasingly influential in the US, setting trends that Europe can learn from and adapt. The European market is projected to grow steadily, fueled by the integration of AI and the rise of retail media networks 🔍 Key Trends to Watch: 1. Connected Store & Blended Shopping: Retailers are investing in technology that merges online and offline shopping experiences, making shopping more personalized and seamless. 2. Recommerce Boom: Sustainability is reshaping retail. The growth of recommerce, or the resale of used products, is accelerating as consumers seek eco-friendly options. 3. AI-Driven Insights: AI is becoming indispensable in optimizing inventory, forecasting demand, and enhancing customer interactions. This tech adoption is expected to drive significant growth and efficiency (Deloitte). 4. Retail Media Networks Expansion: With the anticipated end of third-party cookies, brands are increasingly turning to retail media networks to reach their audience effectively (The Future of Commerce) (Deloitte). 5. Sustainability Standards: Retailers are under pressure to prove their commitment to sustainability, influencing everything from product design to corporate reporting. 6. Competition Heating Up: Amazon faces growing competition in Europe. Platforms like Otto in Germany focus on quality and sustainability, while France's Cdiscount offers low prices and exclusive discounts. OnBuy in the UK is rapidly growing, providing a transparent marketplace for independent sellers. 🌟 Future Outlook: Europe's retail sector may currently be behind, but it is poised for a substantial tech awakening. With a strategic focus on sustainability and AI, and the unique European consumer behavior, the continent is setting the stage for a retail renaissance. Retailers who embrace these trends will not only catch up but potentially lead the next wave of innovation. 💡 Are European retailers ready to leverage these trends in their business strategy? Let’s discuss how we can drive growth and innovation together. 🔄 #RetailMedia #TechInnovation #AI #Sustainability #Recommerce #RetailTrends2024 #EuropeRetail #DigitalTransformation #CustomerExperience

A thorough due diligence is always the best idea when evaluating any company or start-up. Type “David Estrada EZeeBUY” into Google. See what happens. #Fraud #Scam

How can retailers create new, attractive purchasing incentives in challenging times❓️ It is worth thinking outside the box to answer this question, as it is becoming increasingly difficult to enchant consumers in the long term and offer them a special extra. The insights from the new ECC CLUB study (german-language) show which options offer the most potential and how this potential differs from sector to sector. 💪🛒 You can download it here for free:🔗https://arva.to/Czwt6 Enjoy reading this informative report! #Omnichannel #OrderManagement #ECCCLUB

In the EHI Retail Institute session "Trends in e-commerce", participants gained stunning insights and cutting-edge developments in online retailing. Our colleague Markus Elbers gave exciting insights into how dynamic pricing is being used successfully in the retail business. Don't miss this article summarizing the EHI session (in German). #ecommerce #trendsecommerce #ai #pricing #smartpricing #dynamicpricing #onlineshop #gkair #gk #retailinnovators

DMEXCO 2024: As a Retailer you know the only way forward means omnichannel. In this masterclass the leading technology companies IBM iX and Salesforce join forces to guide you to a smarter future fuelled by AI. Learn how to build the ultimate omnichannel with the help of Gen AI. Our experts present plenty of smart measures for realizing hyper-personalized commerce now. Register here: https://lnkd.in/enfHsyB4

DMEXCO 2024: As a Retailer you know the only way forward means omnichannel. In this masterclass the leading technology companies IBM iX and Salesforce join forces to guide you to a smarter future fuelled by AI. Learn how to build the ultimate omnichannel with the help of Gen AI. Our experts present plenty of smart measures for realizing hyper-personalized commerce now. Register here: https://lnkd.in/gJMK4f2g

DMEXCO 2024: As a Retailer you know the only way forward means omnichannel. In this masterclass the leading technology companies IBM iX and Salesforce join forces to guide you to a smarter future fuelled by AI. Learn how to build the ultimate omnichannel with the help of Gen AI. Our experts present plenty of smart measures for realizing hyper-personalized commerce now. Register here: https://lnkd.in/e94ks8U5

Interesting study regarding F2C / D2C.

While I am speaking at the next conference already, we have tried to summarize the key takeaways from the Shop Talk in this post.

In the EHI Retail Institute session "Trends in e-commerce", participants gained stunning insights and cutting-edge developments in online retailing. Our colleague Markus Elbers gave exciting insights into how dynamic pricing is being used successfully in the retail business. Don't miss this article summarizing the EHI session (in German). #ecommerce #trendsecommerce #ai #pricing #smartpricing #dynamicpricing #onlineshop #gkair #gk #retailinnovators