Madison Keysor’s Post

DTC brands will waste $10000’s this BFCM. On one channel. SMS. The way most brands look at it is inherently wrong. “It’s a promotional period so let’s send it to EVERY SMS subscriber.” Maximise revenue earning potential, right? Wrong. Look at the engagement data for your SMS subs. A large % will have never clicked on a message. A large % will have signed up months ago & never purchased. The incremental lift from including everyone in your SMS sends is likely small. For the most part, you’ll just be spending boatloads more, for a measly ROI. Be smart with your SMS segmentation. And save yourself a few quid in the process.

While there's no denying the power of retail for CPG brands, it also remains a gatekeeper with no proper measurement nor ability to connect with buyers. Engaged consumers are a brand's best marketers. But a lack of consumer engagement and insight results in missed opportunities. In order to be able to make sure you're marketing strategies are reaching its full potential, it's essential to gain visibility into which efforts drive in-store sales, understand who buys your product, as well as establishing connectivity to the buyer. #DirectToRetail #Marketing #Retail #RetailMarketing #CPGBrands

Independence Day offers a unique chance for businesses to stand out in a crowded marketplace. Knowing how to maximize sales during this time is essential to capture the attention of patriotic consumers eager to shop. By offering tailored promotions and engaging campaigns, brands can drive traffic and conversions. Brands that capitalize on this festive opportunity can not only increase their sales but also create lasting impressions in the minds of consumers. #cybez #ecommerce #ecommercemarketing #sales #festivesales #revenue

🚀 Excited to share a fun take on the buyer journey for Consumer Packaged Goods (CPG)! Understanding how consumers think can make all the difference in marketing. Here’s a lighthearted look at the process: 🎯 1. I Need This! – You realize you need a snack or treat. 🛍️ 🔍 2. Time to Browse – You scroll through Insta, TikTok, or hit the store. 📱👀 💡 3. Found My Favorite! – You spot something cool, quickly evaluate, and grab it! 🛒✨ 💸 4. Sold! – You hit buy now or snag it in-store—easy peasy! 💳💥 💬 5. Tell Everyone! – If you love it, you share it with friends and add it to your must-buy list! 🙌🏽🗣️ By putting the consumer experience front and center, we can craft marketing strategies that resonate. Let’s create engaging and effective CPG campaigns together! 💡💪 #Marketing #CPG #BuyerJourney #BrandIdentity #ConsumerInsights

Just over one week until BFCM! ⏰🛒 While many retailers have already kicked off their BFCM deals, there's still time to optimise your strategy for maximum impact. Here are a few last-minute tips to help you prepare: ➡ Check your FAQs: A clear and comprehensive FAQ section can significantly reduce customer support inquiries. ➡ Amplify your social media presence: Engage your audience, run targeted ads, and leverage organic reach to drive traffic. ➡ Monitor and analyse performance: Track key metrics to measure the effectiveness of your marketing efforts so far. ➡ Test your checkout process: Ensure a seamless customer journey by simulating purchases. ➡ Double-check your offers: Verify the accuracy of all discounts, deals, and promotions. ➡ Prepare your team: Equip your team with the necessary tools and knowledge to handle increased customer inquiries efficiently. Let's make this BFCM a success! #BFCM #BlackFriday #CyberMonday #ecommerce #digitalmarketing #retail #onlineshopping #marketingtips

Retail media networks are transforming how we engage with consumers, allowing for cohesive and targeted interactions through customized advertisements and deals. By connecting with shoppers precisely where they are, we can significantly enhance their shopping experience. Satisfied customers are more likely to remain loyal, ultimately benefiting the brand. However, developing an optimal strategy for retail media networks can be more complex than it appears. Check out insights from my colleagues Lindsey Mazza, Kees Jacobs, Vince Crimaldi, and Owen McCabe for help in navigating this evolving landscape. https://lnkd.in/gfAYc5RM What are your thoughts on #RetailMediaNetworks? #FutureOfRetail #AdvertisingInnovation #CPG #Retail

While filtering through #retailemedia's next chapter, came across this from EMARKETER. We believe a tipping point in #omnichannelretail is approaching. In 2 years, by 2027, the 'sell side' #retailemedia is pacing to be the same as 'buy side' purchase of media for #omnichannelmarketing of their own brand by retailers . This means #cpgindustry brands are now dependent and 'addicted' to #retailmedia. Between Search share of spend and driving volume - as a media marketer, what does this mean to you?

🚨Brands, are you zoomed in too tight on your shoppers?🚨 In today’s constant state of shopping, consumers bounce between platforms, impulsively buy, and switch brands with ease. Don’t get stuck following a neat funnel that doesn’t exist! It's time to widen your lens with retail media. 🎯 Sponsored products can give you a 476% ROI 💥 Category pages are booming with 2X the views 🎥 Onsite display/video boosts sales by 29.7% [Source: Criteo] Capture those key commerce moments, expand beyond the PDP, and be present at every entry point. What strategies are you using to stay in front of the constant consumer?👇 #RetailMedia #DigitalMarketing #Ecommerce

How do retailers stand out against the 10 000+ messages consumers receive daily? We know that a well-designed and thoughtfully executed retail campaign sets the stage for a brand to remain top of mind and create differentiation amidst strong competition. How effective is your retail advertising in attracting shoppers? #theiconicgroup #motioniconsa #escalatorbranding #proximitymarketing #shopperengagement #oohmedia #retailadvertising

In a recent op-ed for CGT - Consumer Goods Technology, InMarket’s Matt Knust shares four ways to extend the impact of retail media strategies. “In order to truly maximize return on ad spend, brands must amplify their retail media buys across the customer journey, extend campaign reach and effectively measure results across channels.” Read more: https://lnkd.in/gfSvQC2b #Retailmedia #Insights #Digitalmarketing #Retailmediastrategies #Measurement