For urban India, status > health "Consumer health TAM is quite small. Hard to build right now." Attended the Antler D2C Series event yesterday evening. Key Insights: 1. "GenZ would happily spend ₹4,000 on status symbols like sneakers or concert tickets, but hesitate to invest the same amount in health products like protein powder." 2. The air we breathe (25 kg daily) has the biggest impact on our longevity. However, longevity-focused products and protocols are still ahead of their time. 3. "It's not important that everybody should be a founder. If you are doing a good job, enjoy the life. Also, Scaling up means more meetings and more headache." Thanks Revant Bhate and Rajiv Srivatsa for a focused and spirited discussion. The Science Behind Status-Seeking? 1. Evolutionary biology shows status links to reproductive success and better resource access. 2. India's young median age (27 years) may explain the status-over-health preference. 3. The Disposable Soma Theory explains that young organisms prioritize reproduction over body maintenance, leading to aging. Later adulthood often sees a shift towards prioritizing survival and healthspan. Revant shares Mosaic Wellness is building for the next 20 years, focusing on creating health habits that don't currently exist. An uphill tasks to change consumer behaviour. As India's population ages, the focus will naturally shift toward longevity and health-span. ------ #d2c #healthtech #longevity
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A new study published The Lancet Global Health reveals half of Indians are physically unfit. India ranks 12th globally for insufficient physical activity, with rates soaring from 22.3% in 2000 to 49.4% in 2022. Women are more affected (57%) than men (42%). Dr K Srinath Reddy, public health expert and top cardiologist pointed out that women wrongly believe that household chores are a good form of physical exercise. Dr fiona bull head of the WHO unit for physical activity, and epidemiologist Dr Tessa Strain, attributed the figures to women taking up a larger share of home duties. “These combined with their caregiver role provide women lesser opportunities to prioritise themselves; they don’t have time and feel tired,” they said. It's time to break the sedentary cycle! Start small, find activities you enjoy, and prioritize your health. 🌿🏃♂️ #Health #Fitness #India #PhysicalActivity #Wellness Link to research article https://lnkd.in/gG3_G_yH .
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Non-communicable diseases (NCDs) are among the biggest health and development challenges of the century. In addition to the loss of lives and strain on the healthcare system, the growing burden of NCDs also exacts a staggering economic toll. In India, the burden is especially alarming: - 100+ million Indians live with #diabetes and 136 million are pre-diabetic, - In metro cities like Chennai, 3/4 adults are diabetic or pre-diabetic - Indians get diabetes 10 years earlier than Americans, often in their 30s, during peak productive years. -25% of a poor Indian family’s income is spent on care for one person with diabetes -NCDs are ubiquitous: all states, socioeconomic levels, and rural/urban settings are affected, with the poorest most impacted. This is worrying! #NCDs are steadily rising and #prevention is the only pathway. We cant cure our way out of NCDs. #Early #behavior shaping interventions have a role in curtaining the burden! To combat the NCD crisis, studies show #adolescents should be prioritised because of their adaptability and because most NCD risk factors are acquired during adolescence. A key recommendation of India’s National NCD Monitoring Framework is school-based programs to integrate #good #dietary #practices and #exercise into daily routines. #Schools are ideal platforms to improve #healthy #behaviours in children and adolescents and to mobilize #parents/#communities around health. India’s adolescents must improve their #lifestyle #habits - i. they lead sedentary lives - #WHO (The Lancet 2019) showed that 3 out of 4 adolescents in India got “insufficient physical activity” in 2016. ii. The important #CNNS National Nutrition Survey (2016-2018) provided definitive evidence that #overweight and #obesity, as well as the threat of diabetes, are on the rise among #school-age #children in #India. In fact, 10.4 percent of adolescents (10-19 years) are estimated to be pre-diabetic. iii. a third of teenagers are estimated to have #highbloodpressure. It is important to intervene before children’s #lifestyle habits are set, and help them make exercise and #healthy #eating part of their everyday lives. Otherwise, they will grow up to get diabetes and heart disease at alarming rates and further contribute to India's NCD crisis. Arogya World
A new study published The Lancet Global Health reveals half of Indians are physically unfit. India ranks 12th globally for insufficient physical activity, with rates soaring from 22.3% in 2000 to 49.4% in 2022. Women are more affected (57%) than men (42%). Dr K Srinath Reddy, public health expert and top cardiologist pointed out that women wrongly believe that household chores are a good form of physical exercise. Dr fiona bull head of the WHO unit for physical activity, and epidemiologist Dr Tessa Strain, attributed the figures to women taking up a larger share of home duties. “These combined with their caregiver role provide women lesser opportunities to prioritise themselves; they don’t have time and feel tired,” they said. It's time to break the sedentary cycle! Start small, find activities you enjoy, and prioritize your health. 🌿🏃♂️ #Health #Fitness #India #PhysicalActivity #Wellness Link to research article https://lnkd.in/gG3_G_yH .
Half of India's population physically unfit, says Lancet study
indianexpress.com
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#WorldYogaDay isn't cutting it. Lancet study finds an alarming rise in physical inactivity in Indians. Results include not just rising #obesity but a slew of #noncommunicablediseases—#diabetes, #heartdisease and more. #preventablediseases #IndiaHealthNews
Nearly half of Indians physically inactive: Lancet study
nationalheraldindia.com
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This is alarming for those transitioning from an inactive to active lifestyle.. or atleast thinking about it.. According to a study published in The Lancet Global Health, half of India's adult population is not physically active enough to meet the World Health Organization's guidelines - - Physical inactivity: The percentage of adults who are not physically active increased from 22.3% in 2000 to 49.4% in 2022. That's more than twice as less active compared to two decades ago. - Gender: More women (57%) than men (42%) are physically inactive. What do you think this Stat should ideally be, as per you? - Health risks: Insufficient physical activity increases the risk of non-communicable diseases and poor physical and cognitive health. The WHO recommends that adults get at least 150 minutes of moderate intensity activity per week or 75 minutes of vigorous intensity activity. Its only 3 hours of work if you look at it.. Quite shocking!
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An interesting interview on #longevity and research #India is doing on the subject. What is Longevity? By definition, it means how long you can maintain your vitality in #life. If you can stay fit for longer, can you be in a state of healthfulness where you don't have to worry about your medical conditions? #Read on to learn more Kavita Krishnan
“Like the mobile revolution, India could have a longevity revolution”
never2late.substack.com
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ALARM BELLS !!!!!!!! Half the adult Indian population does not meet the World Health Organisation’s (WHO) guidelines on sufficient physical activity, according to new data published in the Lancet Global Health. More women (57 per cent) than men (42 per cent men) are physically inactive. Most alarmingly, the prevalence of insufficient physical activity among Indian adults has risen sharply from 22.3 per cent in 2000 to 49.4 per cent in 2022. This means unchecked, 60 per cent of our population would be unfit by 2030 and at risk of disease from not doing enough physical activity. Indians are genetically more prone to developing non-communicable diseases like heart disease and diabetes at least a decade earlier than others. “Lack of physical activity means that you are just aggravating your existing risk factors. The WHO goals were set to reduce risk of heart disease, diabetes, obesity and some types of cancer while improving mental health and a stronger immune system,” said Dr K Srinath Reddy, public health expert and top cardiologist. “But delayed urbanisation and industrialisation in some parts of the world have led to a sedentary and comfortable lifestyle, particularly South Asia (including India),” The biggest impediment to fitness is a mental barrier that it is just another routine in a crowded day. “Start with physical activities you enjoy, as simple as watering plants or doing household chores. Once you do that regularly, take the next step by finding a friend to go for a walk or join a community club. Having a pet is a great way to break a sedentary lifestyle,” !!! The above Factual findings are already included in my own Article , posted earlier !!! Let’s remain Healthy & Happy @ all times !!!
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World Health Organization warns alarming levels of physical inactivity among Indians, says women more physically inactive than men Alarming Rise in Physical Inactivity The study, conducted across 197 countries from 2000 to 2022, shows a sharp rise in physical inactivity among Indian adults. In 2022, 45.4% of Indian adults were inactive, up from 22.4% in 2000. The gender disparity is notable, with 52.6% of women and 38.4% of men physically inactive. If this trend continues, inactivity levels could reach 55% by 2030. Rising Cancer Incidence Dr. Anoop Saraya from ILBS highlighted the role of genetic predisposition and unhealthy eating habits in increasing health risks. "Individuals with fatty liver are at a higher risk of developing non-alcoholic fatty liver disease, which can progress to liver fibrosis, scarring, and cell destruction. In advanced stages, this condition may lead to cirrhosis, and those with cirrhotic liver have a higher likelihood of developing liver cancer compared to the general population. The progression from fatty liver to liver malignancy can span over 20-25 years," Dr. Saraya explained. Dr. Pragya Shukla from Delhi State Cancer Institute noted a rise in cancer incidence among younger people. "There is an increasing trend of cancer incidence in the younger population. Breast and colon cancers are directly or indirectly affected by a sedentary lifestyle," she said. The sedentary nature of modern lifestyles, characterized by prolonged periods of sitting and minimal exercise, has been identified as a significant risk factor for cancer occurrence across all age groups, particularly among young people. Read more at: https://lnkd.in/g4MApDFa
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It has been headline news that the US has seen a declining or flat average life expectancy for several years now –it is now 80 for women, 77 for men with a 78 average. What is not often talked about however is that healthy #longevity or #healthspan is also flat or declining, with the US now in the top 10 countries in the world with a gap of over 10 years of poor health (actually 12 years in 2024). By 2050, U.S. life expectancy is expected to grow to just over 80 (only 2 years more) but healthy #lifeexpectancy will be just 67 — a gap of 13.4 years (and this is up from 10.4 years in 1990 in a timeframe when the #olderadults or #seniors population will more than double in size to 82 million). While many #chronicconditions (such as #heartdisease, #cancer, #diabetes #dementia, #copd, and more) are thought to be the main culprit for these future challenges (and means that our #healthcare spending with grow significantly) we forget that our #health in the US and rest of the world is also significantly affected by factors that we can change, if we give them more attention and focus. I have listed 6 of the most pressing and impactful ones below on this chart. Once again, what a fabulous opportunity this presents to #entrepreneurs and #intrapreneurs to #innovate and apply #technology in a range of ways to help -even minor inroads in any of these will make a dramatic difference and may just mean that we can reverse these negative trends. Thoughts appreciated. #entrepreneurship #aging #healthyaging #wellness #care #healthtech #ehealth #mhealth #digitalhealth #ai #populationhealth #jtbd #sdoh #communityhealth #healthequity #populationhealth #consumerhealth https://lnkd.in/dqhbDHtg?
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According to GOQii's India Fit Report 2024, Indian women are facing a significant health crisis. The report reveals alarming trends in areas like heart health, obesity, and lifestyle diseases, showing that women are at greater risk than ever before. With lifestyle choices playing a key role, the need for preventive healthcare and early intervention has never been more critical. This data should serve as a wake-up call for all of us—whether as individuals or leaders in the healthcare space. It’s time to prioritize women’s health, not just through better healthcare access, but by fostering a culture of wellness and preventive care. How are you addressing these challenges in your personal life or organization? #WomensHealth #IndiaFitReport #HealthCrisis #PreventiveCare #LifestyleDiseases #Wellness https://lnkd.in/dWuMvbvf
GOQii's India Fit Report 2024 exposes health crisis in making for women
biospectrumindia.com
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𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐦𝐨𝐯𝐞𝐝 𝐭𝐨𝐝𝐚𝐲? Over half the women in India (57%), and nearly half the men (42%), do not get enough physical activity in India. The Lancet Global Health Journal has published this alarming statistics recently. In the last 20 years, the percentage of ‘𝐢𝐧𝐚𝐜𝐭𝐢𝐯𝐞’ adults in India has more than doubled! From about 22% to around 50%. The South Asian region, following the same trend, ranks 2nd in ‘physical inactivity’ in the world. 𝐍𝐨𝐰 𝐡𝐞𝐫𝐞’𝐬 𝐚 𝐜𝐨𝐧𝐜𝐞𝐫𝐧 - If this trend continues, over 60% of Indian adults could be declared unfit by 2030. They are highly likely to develop non-communicable diseases (NCDs) like #hypertension, #diabetes, and #heartdiseases. What’s making us inactive? 🤔 Rise of the service industry and desk jobs? Does urbanisation have something to do with it? 😕 Lower participation in workforce and generally outdoors among women explains the higher burden of inactivity? I’d also bet on safe social spaces… In my personal exposure, I have met communities that are living the vicious cycle of 𝘭𝘰𝘸-𝘪𝘯𝘤𝘰𝘮𝘦 > 𝘭𝘰𝘸-𝘢𝘴𝘱𝘪𝘳𝘢𝘵𝘪𝘰𝘯 > 𝘭𝘰𝘸 𝘦𝘧𝘧𝘰𝘳𝘵 > 𝘭𝘰𝘸 𝘪𝘯𝘤𝘰𝘮𝘦! Now I know it’s not right to connect economic status with ‘activity’ (and some would argue the opposite), but I do believe need to consider the role of #mentalhealth in inactivity. Particularly mental health issues among low income communities. How do you think we could fix it? There’s a global target of reducing inactivity by 15% by 2030. Some ideas here that may address the scale of this issue: 🏃♀️ Create and demand safe, free-of-charge and accessible public spaces for exercise - particularly in cities 🤸♀️ Join and amplify the health and fitness movements by folks like Revant Himatsingka (Food Pharmer) and Namita Thapar 🤼♀️ Set up group activities - sometimes one needs a group to break the personal barriers I’ll also say this - Large 𝐥𝐨𝐰-𝐜𝐨𝐬𝐭 𝐜𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 𝐡𝐞𝐚𝐥𝐭𝐡 𝐜𝐞𝐧𝐭𝐫𝐞𝐬 sounds like a great startup proposition! If you’re thinking of investing in education or health, or starting up on your own, do consider setting up an affordable health centres! All those mushrooming around cater to a certain segment only. If you think about it - 𝒎𝒂𝒓𝒌𝒆𝒕𝒔 𝒉𝒂𝒗𝒆 𝒄𝒉𝒂𝒏𝒈𝒆𝒅 𝒉𝒖𝒎𝒂𝒏 𝒃𝒆𝒉𝒂𝒗𝒊𝒐𝒖𝒓 𝒊𝒏 𝒓𝒆𝒄𝒆𝒏𝒕 𝒕𝒊𝒎𝒆𝒔 𝒎𝒐𝒓𝒆 𝒕𝒉𝒂𝒏 𝒂𝒏𝒚𝒕𝒉𝒊𝒏𝒈 𝒆𝒍𝒔𝒆 𝒉𝒂𝒔. Do you agree? Can India come out to this new epidemic? #health #fitness #people #india #research
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Thank you for sharing these insights. This post brings up such an intriguing dynamic between status and health, one that seems deeply rooted in both societal expectations and evolutionary instincts. Your mention of the Disposable Soma Theory really resonates. It reminds me of the journey of self-discovery we all go through, where youth often prioritizes external validation, but with time, many of us shift towards seeking inner balance, wellness, and longevity.