Madhur Anand’s Post

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Building Moodforest.co | Longevity & Bio-happiness | India's First Forest Fasting Center

For urban India, status > health "Consumer health TAM is quite small. Hard to build right now." Attended the Antler D2C Series event yesterday evening. Key Insights: 1. "GenZ would happily spend ₹4,000 on status symbols like sneakers or concert tickets, but hesitate to invest the same amount in health products like protein powder." 2. The air we breathe (25 kg daily) has the biggest impact on our longevity. However, longevity-focused products and protocols are still ahead of their time. 3. "It's not important that everybody should be a founder. If you are doing a good job, enjoy the life. Also, Scaling up means more meetings and more headache." Thanks Revant Bhate and Rajiv Srivatsa for a focused and spirited discussion. The Science Behind Status-Seeking? 1. Evolutionary biology shows status links to reproductive success and better resource access. 2. India's young median age (27 years) may explain the status-over-health preference. 3. The Disposable Soma Theory explains that young organisms prioritize reproduction over body maintenance, leading to aging. Later adulthood often sees a shift towards prioritizing survival and healthspan. Revant shares Mosaic Wellness is building for the next 20 years, focusing on creating health habits that don't currently exist. An uphill tasks to change consumer behaviour. As India's population ages, the focus will naturally shift toward longevity and health-span. ------ #d2c #healthtech #longevity

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Thank you for sharing these insights. This post brings up such an intriguing dynamic between status and health, one that seems deeply rooted in both societal expectations and evolutionary instincts. Your mention of the Disposable Soma Theory really resonates. It reminds me of the journey of self-discovery we all go through, where youth often prioritizes external validation, but with time, many of us shift towards seeking inner balance, wellness, and longevity.

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