Fractional marketing and brand strategy leader | Ex-ASOS, boohoo, Vodafone, Heathrow
I shared some thoughts (and learnings!) about my time spent in influencer marketing! Thanks Taryn Williams for the feature on #gifted. Couple of key takeaways; > Influencers are primarily a brand channel. Let's not use this as a direct response channel, or else we will all fail > Let the talent take the lead on creative - they know their audience better than you > Execute a tiered approach, and integrate this content across multiple touch points so that there is creative consistency and frequency of credibility > Get going! Perfect doesn't exist Knock yourself out here: https://lnkd.in/g2ZuB7vc #influencermarketing #brandmarketing #content #gifting #influencerstrategy #brandbuilding #integratedmarketing
