We are thrilled to share that the 2024 Macy's Thanksgiving Day Parade drew its largest audience ever! With a whopping 31.3 million viewers tuning in on NBC and Peacock, we’ve set a new all-time high, up 10% from last year’s record of 28.5 million, as it continues to be the most watched entertainment program. We couldn’t be prouder to kick off the holiday season with our iconic event. We are grateful to our talented colleagues and 5,000 fabulous volunteers and give special thanks to our partners at NBC and Peacock. Read more: https://bit.ly/3Zv5yYk
It was my third year participating and it’s the most amazing experience. We had a parade!! 🎈
10% - fantastic growth!
That’s because the Macys Thanksgiving Day parade is the magical first day of the holiday season and spirit! I truly pray someday I’ll get the opportunity to participate. #MacysBelieve
We loved it!
In the themed entertainment industry we often refer to Macy's parade as a staple and a beautiful historical reference of true audience centric engagement. That rich history is something I admire and adore each and every year! Job well done again for 2024 and Congrats on 100 years of sheer delight.
what an historic day! bravo to the team and volunteers who put this together
Bravo. Tradition never goes out of style! Thank you Macy's !
Yes, it sure was entertaining
Retired Retail Executive
10hInspiring! Great job to all who participated in setups and execution of the event!