Machine - Sound Design & Music’s Post

Agency friends – what increases the chances of a client saying yes to a bold idea? 🤔 Every year, the *Golden Nail* (our local Art Directors Club awards) showcases some of the best ad work from the past year in Slovakia. Allfred was a proud partner. This year, one thing stood out to me: Bravery behind many of those works. It got me thinking... ...what are the chances in an agency-client relationship to produce a bold, boundary-pushing campaign? And what factors increase those chances? 💡 Is it the size of the client that makes them more willing to take creative risks? 🤷♂️ 💡 Or is it the market size – the idea that the smaller the market, the lower the risk of mistakes, and thus, more freedom to experiment? 💡 Or maybe it’s none of those factors and more about having a CMO with the guts to go against the grain? 🧠💡 ✨ My take:   In a small country like Slovakia, clients often have more opportunities to stand out. There’s typically less pressure to "play it safe" compared to larger markets, which allows more room for creativity and a bit of risk-taking. 🌟 In contrast, in bigger markets like the UK, there's often a need to stick to what's tried and tested, making it more challenging to push for truly groundbreaking campaigns. 📣 To my colleagues in larger markets – what's your perspective? Does a bigger audience make it harder to be daring and take risks in campaigns? 💭 #AgencyLife #CreativeAgencies #ClientCollaboration #AgencyCulture #AgencyInsights

Let's just look past how young I look compared to the Santa-in-waiting I see when I now look in the mirror. I want to tell you a story... These are the MBNA geeks - the centre piece of a major rebrand we launched (with loads of help from TBWA\MCR) back in 2015. It was great work, and helped to supercharge MBNA brand recognition. But, that's not the story. Fast forward to a year later, and to mark the launch of the second phase of the campaign (which saw Jenny Monks buy a van - more on that another time), we bring the geeks into the MBNA head office in Chester to meet the broader team. It was a great day, with the geeks hamming it up for the staff, and generally being wonderful. To launch the campaign internally, I'm joined on stage by Paul Sinclair. The event is screened throughout the building - so about 2,000 people watching. Paul and I tag-team on telling the story behind the work, before sharing the ad and bringing the geeks out on stage. It was a great event. The only issue: as I walk off stage, feeling pretty bloody good about the event - one we (or, more accurately, Jenny Monks) had carefully managed down to the last detail - I realise that I was given a gift by my 4 year-old daughter before I left for work. A fairy sticker had been deposited on my arse, and as a 'walker' when presenting, it had 100% been visible to those even without a keen eye. The lesson: always check your arse before walking on stage. #presentation #arse #fairy 📸 by me, with fairy out of view

In the famous words of Jigar Shah, "Deploy, Deploy, Deploy". People are tired of hearing that we're "talking" about addressing climate. They want, and deserve, action. ⚡ The message in this campaign from E.ON hits the nail on the head: we're already on it! 🤝 And bonus points - it's ENGAGING! Climate change is daunting. Humor can help. Let's not forget that powerful messages can be fun. And dare I say... does anyone feel there are hints of Apple's Mother Nature campaign in this? ➡ https://lnkd.in/g-i42Wu2 Brilliant work 👏 #energycommunications #energycampaign

👉 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗰𝗼𝗺𝗲 𝗯𝘆 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁 - This morning I found this advertising poster by Effie Awards Italy, and I liked it very much. For my non-italian connections and followers, this is the translation in English. ---------- 𝗘𝗳𝗳𝗲𝗰𝘁𝗶𝘃𝗲𝗻𝗲𝘀𝘀 𝗱𝗼𝗲𝘀 𝗻𝗼𝘁 𝗰𝗼𝗺𝗲 𝗯𝘆 𝗮𝗰𝗰𝗶𝗱𝗲𝗻𝘁 🔹It is not a later result, but an ongoing attitude. 🔹It presupposes knowledge of the buying process. 🔹It feeds on innovation and is not afraid of change. 🔹It is not the heritage of individuals, but is played as a team. 🔹Rigor is the foundation of its measurement. 🔹It lives on creativity. ----- ✅ Add your thoughts and comments ✍ ✅ Share it, help to spread information and ideas 💥 ----- #micheleromano

"As consumers, we're inundated with more noise than ever before. And so, as a brand, a key way that we can stand out is through creativity—but it has to come through in a way that feels authentic to us and to our audience," shares Katie (Risch) McAdams on why creativity is vital for good business. Check out more via Ad Age by MediaLink.

One of the boldest presentations at the Cannes Festival was Mark Ritson's. In a packed room, Ritson questioned the true importance of creativity in advertising. His standout chart was bold: Cannes-awarded creatives from the past three years, measured by System 1, haven't outperformed the market average. This highlights a critical lesson: we often award creativity for its own sake, not its business impact. Cannes celebrates creativity, but Ritson's analysis challenges us to rethink our priorities. Creativity is important, but it's only one element of an entire marketing strategy and, when measured, is not one of the leading factors of success. #CannesFestival #MarkRitson #CreativityInAdvertising #BusinessImpact #MarketingInsights #RethinkPriorities

Enter the Lions' den 🦁 Last week was the Cannes Lions International Festival of Creativity, the largest gathering for those who work in creative communications, advertising and related industries. The week-long event celebrated the best in advertising with the Lions awards and educated attendees with talks on industry trends. Some of the key branding takeaways: 🤖 AI is here to stay Artificial intelligence and its impact on the industry was heavily discussed with many brand activations at the festival involving the usage of AI. While some talked about the capabilities that allowed for better work, others talked about the pitfalls such as the lack of diversity in AI-generated images. 🤝 The business case for inclusivity Due to diversity fatigue and culture wars, many companies have begun defunding their diversity, equity and inclusion efforts. However, one panel at the festival highlighted the commercial benefits of more progressive advertising, citing it helps brands sell more and retain customers. ⚖️ Brands can’t shy away from politics Sessions highlighted the importance of brands getting involved in politics. According to Research Live, 60% of consumers buy brands based on their politics. 🎨 The power of the creator economy This year was the first time the festival included a Creator Pass, an initiative designed specifically for content creators to learn about the advertising industry. Simon Cook, the CEO of Lions, acknowledged the major contributions influencers have had in advertising and the potential growth of the creator economy. Creators with a real connection to their audience are who brands should be partnering with, not necessarily the biggest names. 🏎️ Embrace the now The “Coors Lights Out” ad campaign, born from a pure accident that went viral, was a Lions Award winner. Shohei Ohtani, a baseball player, damaged a billboard featuring a Coors Light ad with a foul ball, and within 48 hours, Coors responded with a special edition can that replicated the damaged ad. Brands should be moving fast to capitalize on what’s happening in culture. Want to learn more about the Cannes Lions Festival? Visit canneslions.com 📸 Contagious ---------- #canneslions #cannes #branding #globalbranding #brandingcontent #brandingmanagement #strategicbranding #brandingforbusiness #professionalbranding #brandingstrategies #svanyc #mastersinbranding #svamastersinbranding #svamib #schoolofvisualarts #sva #svabranding #branding #gradschool #mpsbranding

Sloane Media is once again proud to be included in the South Florida Business Journal Top Advertising Agencies of 2024. Our boutique agency based in South Florida with clients across the country, cracked the Top 10 for this year (#10), up a notch from #11 in 2023, #19 in 2022 and #21 in 2021. The slow and steady climb works just fine for us. Our approach has remained the same since Day One, when we opened our doors a little more than 12 years ago. These are the pillars of our business philosophy and the core of who we are as a Company: #1 - Say what you’ll do, then do what you say #2 – If you make a mistake, own it immediately. Fix it. Learn from it. #3 – We are completely invested in our clients’ business.  We are tied-to-the-hip, always accessible, hands-on. #4 – While we have wonderful relationships with our media vendor partners, we are very much media agnostic. We’ll always only do the right thing for our clients. #5 - Don’t be afraid to stand up for the right reasons. None of this would be possible without the partnership, trust and loyalty of our wonderful clients, many of whom have been with us since the early days. Shiner Law Group David Shiner Joey I. Schweiger Dermatology Group HireJared Steven Klitzner Transworld Business Advisors Andy Cagnetta Patrick Noone Randell "Randy" Martin, CPA, EA, CTRS, MBA Mad 4 Marketing Barrios Virgüez Attorneys Brian Matlin #Marketing #Advertising #Media

Creativity drives GROWTH!

Top Tips for #Cannes? Look no further. Our CSO Mel Arrow gives MoreAboutAdvertising the run down of what campaigns she believes will bag some Lions in just a few weeks time. "No article about Cannes 2024 would be complete without saying the word ‘humour’ as quickly as possible, and it only took me thirteen words, so arguably, I should win something for that. With the introduction of a new humour category, the world’s most prestigious advertising awards appear to be encouraging the industry out of its purpose-filled era (and boy has it been a long one…) and into a lighter chapter. Our chortle era, if you will. With that said, however, it’s probably quite telling that only one of my picks is funny. There’s been a lot of humour talk, and not a lot of funny trousers. The others do, at least, still shun purpose. They’re bold, single-minded, iconic and unapologetically branded. C’est simple. In fact, it’s so simple, I feel almost exactly the same way about them all.." Read the full article here: https://lnkd.in/e_jtriS9 #TruthWellTold #McCanners McCann Worldgroup Cannes Lions International Festival of Creativity