Lynne Cook PG Dip IDM’s Post

Lee Bennett is out and about again, although today is a Marketing event at Old Trafford, rather than an Asset Management or Street Works event. At Symology, we don't really do marketing. We'd rather invest in our solutions and focus on our existing customers ❤️. This builds long lasting relationships and a strong reputation across the community. We do have a small Sales team, who only sell where there is a need, that we know we can provide. They operate with no targets or commission based earnings, to ensure this approach. If we can't do it better, we won't try and sell to you. We believe this makes us different. If you don't know who we are or what we do, get in touch. #assetmanagement #streetworks #authorities #utilities #auroraishere #highways #streetlighting #bridges #structures #waste #groundsmaintenance #prow #customerservice #floodrisk #licences #HSEQ #lanerental #roadspacebooking #permits #playgrounds #parks #trees #enforcement

Marketing is not just about promoting products; it’s about building sustainable relationships with customers based on trust and added value.

I would like to remind that a company, regardless of its size (large or small), its sector of activity (Commerce, Industry, Transport, IT, Digital, Health, etc.), its legal system, geographical environment where it is located) can't exist without taking into account its customer service. I personally don't devise an enterprise without customers. Who will buy products and services ? In other words, all the goods, products and services that companies sell are intended only for customers. The customer is like a king who needs to be protected. Having understood this, the largest commercial and IT companies continue to improve the quality of their Products and services. I am very passionate about marketing because it allows me to study and understand the organization and functioning of companies as a whole.

Marketing Stars Just Want to Have Fun! ( If only I could sing.... ) If there is a marketing manager that can sing this to the theme tune to "girls just wanna have fun" - feel free to send in your video with your application! Laying out campaigns in the morning light, At Yapily, we know the future’s so bright. Leading the change, making ideas run Oh, Marketing just want to have fun. Oh, Marketing just want to have fun With your vision and drive, we'll get things done. Dreaming up the strategies, where the data's all spun Where shaping the future together Oh, Marketing just want to have fun. Oh, Marketing just want to have fun. It’s all we really want, Is more than just work, it's about the journey we’re on. From brainstorming magic To the big reveal Oh Marketing just want to have fun. Oh Marketing just want to have fun Apply today, be our marketing "one"

#MarketingGyaan For those resisting and wondering if MEME MARKETING IS EFFECTIVE OR NOT... Please understand, it is the only marketing in the times to come. Don't make the same mistake traditional media made when forecasting the impact of social media. Get ready to meme your way into promotions. Sooner rather than later.

Product Marketing is about bringing products to market successfully 🌟

🍫 How do I get into FMCG Brand Marketing? We’re often asked this question by candidates with excellent marketing backgrounds who would love to move into the world of FMCG. So why is the move so difficult to make? Surely, a passion for brands, a love of food/drink/cosmetics, a degree or professional qualification and a strong set of marketing skills are transferrable? 🤔 The truthful answer is, it’s not that straightforward. There are specific skills and experiences that are pretty much essential for a role in FMCG, so what are they, and can you align your own experience to get noticed?  🧩 At the most basic level, FMCG marketing is about understanding the DNA of the brand and why consumers want to buy it, in a way that is profitable for the business. This involves skilled strategic planning – annually as well as longer term. You need the knowledge and understanding of all the moving parts and how they fit together to make the plan work, which is a skill set built over time, with plenty of repetition and mistakes along the way. 🆕 Creating new products involves researching and analysing data and insights to develop compelling concepts that consumer will buy not just once, but again and again. Can you manufacture and sell those products profitably, through existing or new routes to market? How much will the development process cost? How long will it take? Will the supermarkets or online retailers ‘buy in’ to your idea? How will you support the launch? How much do you need to make? 💵 How will you promote your products and how much should you spend? Which media should you use and how will you measure success? How much should you allocate to retailers for marketing support, promotions and exclusive products? Selling products too cheaply can undermine brand equity and affect repeat purchase outside promotional periods. 📊 What about your portfolio? How well are products selling? What’s the future demand, bearing in mind key selling periods? Can ingredients or packaging be tweaked to increase profit or improve sustainability? Will retailers still stock it and will consumers still buy it if you make changes? What about shelf-life? What about selling through old stock? 🥅 ⚽ In summary, whilst it isn’t an impossible move to make, it’s not an easy switch and you’ll need to highlight your skills in the best way to achieve your goal! Tarsh & Partners Marketing Recruitment Adam Tarsh | Janine Darley | Alex Hooper

MARKETING PHASES. The economist in me that joined marketing has a strong desire to read and understand about whichever field I find myself into. I read about the 4 phases of marketing and it's quite interesting how marketing evolved over the years. Let's share. Product Orientation. This was the first phase in the 19th century and early 2000s that was characterized by increased production and little competition. Sales Orientation. In the mid 20th century, this phase came into life because of increased competition since everyone was producing. This was facilitated by the need to put in place aggressive sales promotion activities in order to create demand for the produced goods. Marketing Orientation. This came in at the talks end of the 20th century, the producers realized that to be successful in the market, they needed to shift from the "customers will buy anything produced" to tailoring their products towards the demands and capabilities of that market. Key focus was therefore shifted to segmentation, maximizing perceived value and maximizing profitability. Societal Marketing Orientation Society in which we operate was considered in the 21st century. The focus here is mainly the long term consequences of production and consumption. How can our practices whose main objective is to make profits co exist with the environment in which we operate. CSR projects leaning to saving the environment, planting trees and many more activities have surfaced in that direction to foster coexistence and shine more light on long term production objective. 🥂To where marketing has come from.

Toyota Marketing Strategy When it comes to automotive manufacturers, Toyota has firmly established itself as a global powerhouse. With a rich history dating back to 1937, the company has consistently delivered high-quality vehicles that have captured the hearts and wallets of consumers worldwide. However, Toyota's success cannot be attributed to its exceptional engineering or appealing designs; its marketing strategy truly sets it apart. Toyota's marketing strategy is multifaceted, encompassing various elements that work harmoniously to create a cohesive and impactful approach. One of the critical foundations of their strategy lies in their commitment to understanding the needs and desires of their target market. Through extensive market research, Toyota identifies consumers' evolving trends and preferences, allowing them to develop products that cater to specific demands. Toyota's marketing strategy also revolves around building a solid brand image that resonates with consumers https://lnkd.in/gw6fw3jD