Lydia McKeown BSc MCIM Chartered Marketer’s Post

View profile for Lydia McKeown BSc MCIM Chartered Marketer, graphic

Marketing Strategist | Director | IoD Ambassador | Marketing L6 Tutor

POV: Shortlisting businesses for a Kent Awards - is an honour! This last week or so I have been shortlisting businesses for the Kent Business Awards… Wow, there are some seriously impressive businesses going for the Small Business Award for Tunbridge Wells, and Maidstone. If you are completing an application - I’ve got some tips for you from what I’ve seen. 1. Put in the effort - one word answers won’t cut it. 2. If you use AI to write your answers - back it up with a real example from your own business. 3. Read your answer and check it answers the question. 4. Be sure to go into the detail, not long winded answers but details, e.g. if you are talking about your financials use figures. If you are mentioning customer service use your review ratings etc. Goals should always be SMART. 5. Double check you have answered all of the questions. 6. Break up your text, don’t use walls of words, make it easy to read for the judges. 7. Include evidence and additional files. 8. Check your grammar and spelling! 9. If you quote something in the application then make sure this is true for what can be found online. 10. Get your figures right throughout the entire document. What else would you add? #awardsjudge #winningawards #kentbusinessawards

  • No alternative text description for this image
Jason Dodd

Owner, Jason Dodd Photography, covering Automotive, Commercial, Editorial photography across UK and Europe.

1mo

Great tips Lydia

Sofia Docwra

Property Renovation Without Stress

1mo

Great advice. As always

Carole Black

South East Construction Expo | Kent Business Awards | Kent Business Show | South East Construction Awards | | Women in Business |

1mo

Hi Lydia many thanks for your help not an easy task! Especially the Small Business Category.

Amazing Lydia! 🙌🏼👏🏼

Sofia Docwra

Property Renovation Without Stress

1mo

So well deserved

Bethany Nightingale

Director-The Focused Mind

1mo

Great advice Lydia

Ian Shepheard

Managing Director of Urban HVAC Maintenance Ltd and Senior Surveyor at Urban cooling Ltd. Thorough and thoughtful every time.

1mo

Well said!

See more comments

To view or add a comment, sign in

Explore topics