Luke Jonas 🌍💥’s Post

The Nielsen 2024 Annual Marketing Report is out, offering some valuable insights. It's encouraging to see optimism among marketers, and it's reassuring to note that some companies recognize the growing importance of marketing investment, especially as the economy shrinks. The report also highlights an important issue: the misalignment between achieving long-term goals and the increasing focus on performance marketing. While conversion-focused marketing may seem essential during economic uncertainty, the report aptly points out that conversion is only half the funnel. Neglecting branding can be both dangerous and costly. I'd love to hear different perspectives on this from here in New Zealand. How is your workplace navigating this? Is your marketing strategy focused mostly on the present, or are long-term goals still embedded? If you haven't yet, download the report here—it's worth the read! https://lnkd.in/gH7_Mkq3 #Nielsen #Marketing #Recession

Two-way communication in digital marketing is crucial because it allows brands to interact directly with their audience, fostering engagement and building stronger relationships. Unlike traditional marketing, where messages are one-sided, digital platforms enable real-time feedback, dialogue, and collaboration, helping businesses better understand customer needs and respond quickly, ultimately enhancing brand loyalty and trust.

Digital marketing is the heartbeat of modern business, bridging brands to audiences in a constantly evolving digital landscape.

I recently listened to an interesting industry conference discussing Connected TV and the evolving landscape of TV measurement. As one might expect, there was a consensus that the TV market continues to increase in complexity due to fragmented audiences, shifting viewing habits, and the impact of multi-screen usage on ad effectiveness. Equally, a panel of broadcasters, agencies and trading platforms were quick to express their great optimism for advertisers looking ahead. The suggestion being that by ‘supercharging’ TV’s new data measurement opportunities and accelerating its integration with retail data, TV’s true potential would be unleashed for the benefit of all.   The discussion then moved to explore the evolution of data measurement, from impressions to viewability to attentiveness and, very soon, even to ad absorption. These new emerging metrics were overwhelmingly perceived as a triple win: - media owners to maximize ad revenues; advertisers to more accurately target audiences enhancing campaign performance; and consumers to receive more relevant messages thereby reducing ad fatigue. For me, however, the discussion did not go far enough in that it insufficiently addressed a key question: -   How to balance the benefits of increased data measurement opportunities against their associated costs for advertisers in terms of time, money, resource and general bloody headache? While many data measurement advancements undoubtedly offer significant benefits, it's essential for agencies and media owners to continue to quantify, evaluate and counterweight these benefits against the substantial, often hidden, costs to advertisers. This includes proprietary 1st party data which is commonly misconceived as being free for advertisers but is absolutely not. The question, therefore, should not stop at whether the adoption of advanced data metrics will lead to an increase in campaign performance. Instead, the question should extend to whether the potential increase in business performance (both long and short term) can justify the resulting increase in investment, costs and operating complexities now to be incurred by the advertiser. This should help ensure that recommended data measurement solutions stay relevant and tailored to individual advertiser needs and likely impact on business. Who knows, perhaps the good old S-Curve might help?  #DataMetrics #EffectiveMeasurement #AdvertisingInsights #RSMarketingConsultancy www.rs-marketing.co.uk

💡 𝐀𝐫𝐞 𝐲𝐨𝐮 𝐚 𝐠𝐥𝐨𝐛𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫 𝐨𝐫 𝐚 𝐥𝐨𝐜𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐞𝐫? As businesses continue to expand their reach and enter new markets, the debate between 𝗴𝗹𝗼𝗯𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗹𝗼𝗰𝗮𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 remains a hot topic. But what exactly is the difference between the two and how can businesses find the perfect balance? ▶ 𝐆𝐥𝐨𝐛𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 refers to the strategy of promoting a single product or service to a global audience. This approach allows companies to reach a larger audience and achieve economies of scale. ▶ On the other hand, 𝐥𝐨𝐜𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 focuses on tailoring marketing efforts to specific regions or countries, taking into account cultural differences and local preferences. 🚀 𝐒𝐨, 𝐰𝐡𝐚𝐭'𝐬 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐚𝐩𝐩𝐫𝐨𝐚𝐜𝐡 𝐟𝐨𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬𝐞𝐬? Finding the balance between global and local marketing is key. While global marketing can help businesses reach a wider audience, local marketing allows for targeted and personalized messaging, leading to better customer engagement and loyalty. " 𝐴𝑠 𝑎 𝑚𝑎𝑟𝑘𝑒𝑡𝑒𝑟, 𝑢𝑛𝑑𝑒𝑟𝑠𝑡𝑎𝑛𝑑𝑖𝑛𝑔 𝑡ℎ𝑒 𝑖𝑚𝑝𝑜𝑟𝑡𝑎𝑛𝑐𝑒 𝑜𝑓 𝑏𝑜𝑡ℎ 𝑔𝑙𝑜𝑏𝑎𝑙 𝑎𝑛𝑑 𝑙𝑜𝑐𝑎𝑙 𝑚𝑎𝑟𝑘𝑒𝑡𝑖𝑛𝑔 𝑖𝑠 𝑐𝑟𝑢𝑐𝑖𝑎𝑙 𝑓𝑜𝑟 𝑠𝑢𝑐𝑐𝑒𝑠𝑠 . 𝐹𝑖𝑛𝑑𝑖𝑛𝑔 𝑡ℎ𝑒 𝑟𝑖𝑔ℎ𝑡 𝑏𝑎𝑙𝑎𝑛𝑐𝑒 𝑏𝑒𝑡𝑤𝑒𝑒𝑛 𝑡ℎ𝑒 𝑡𝑤𝑜 𝑐𝑎𝑛 𝑜𝑝𝑒𝑛 𝑢𝑝 𝑒𝑛𝑑𝑙𝑒𝑠𝑠 𝑜𝑝𝑝𝑜𝑟𝑡𝑢𝑛𝑖𝑡𝑖𝑒𝑠 𝑓𝑜𝑟 𝑏𝑢𝑠𝑖𝑛𝑒𝑠𝑠𝑒𝑠 𝑡𝑜 𝑒𝑥𝑝𝑎𝑛𝑑 𝑎𝑛𝑑 𝑡ℎ𝑟𝑖𝑣𝑒. 💬 Do you lean more towards global or local marketing in your strategy? Share your thoughts in the comments below 👇 #Digitalmarketing #Globalmarketing #localmarketing

📊 Wondering whether to focus on brand building or performance marketing for your business? Gain valuable insights into how marketers worldwide are prioritising their initiatives with Nielsen's Annual Marketing Report: https://bit.ly/4aNoXa2

Digital marketing is like a powerful symphony, blending creativity, strategy, and data harmoniously. It amplifies brands, connects with audiences, and catalyzes growth in the digital landscape.

🌟 A dynamic shift at the CMO Council elevates Daniel Ng as a key leader in Asia, paving the way for marketing transformation. Wondering how his new role can revolutionize your business strategy? 🤔 In a region poised to dominate digital ad spending, with projections reaching over $359.7 billion in 2024, understanding these shifts can be your game-changer. Challenge: How can businesses adapt and thrive in an ever-evolving Asian market? 🤔 Hint: Think agile marketing, strategic partnerships, and region-specific digital strategies. 💡 Ready to see how these insights can shape your future? Let's explore the opportunities that lie ahead. 🚀 #DigitalMarketing #Innovation #AsiaGrowth

"Begin on a journey where creativity meets strategy, and innovation thrives in the digital realm. In the dynamic world of digital marketing, every click, share, and engagement tells a story. Join me in shaping the future of brands, amplifying their voices, and connecting with audiences on a global scale. Ready to know your potential? Let's revolutionize the digital landscape together! #DigitalMarketing #CareerOpportunity #Innovation" "Ready to dive in? Connect with me to explore exciting opportunities in digital marketing!"