Luke Bazely’s Post

You have the perfect franchise candidate. They've been spending hours on your website, and they're ready to fill out a request for consideration form to talk to a live person. They want to learn more, get involved and look at the opportunity to potentially join your franchise system. They click the button to submit their information but the form is broken. Yikes!! So what do they do? They immediately go to check out your competition, and they are probably never coming back to your brand. We have one chance to make an impression! How many times has this happened to you before? I must admit that I have firsthand knowledge and experiences of this as a consumer. I've seen really established, iconic franchise brands make this mistake too. I personally did some mystery shopping on a really big brand recently, and I came to their franchise lead form on their website and the form was broken. I came to find out that this brand was spending over $30,000 a month on digital marketing to drive the leads to the top of the marketing funnel, only to try and have candidates complete a form that was broken. We must get back to the fundamentals and make sure that we're constantly auditing and testing all of our systems and processes, online and offline, so that the franchise development marketing process is firing on all cylinders. Please share your strategies for staying sharp and ensuring you're not falling behind. Comment below to let me know how you're staying relevant and maintaining your A-game. #franchising #marketingprocess #stayingrelevant

What's the best franchise? This is a terrible question Buying a franchise = buying a business The franchise is a playbook + support to help you grow faster To succeed in any business, it must fit your goals, skills, & lifestyle You need to reverse-engineer the process It starts with figuring out what you DON’T want Here's how to find a brand that can make you millions: 𝗦𝘁𝗲𝗽 𝟭: 𝗗𝗲𝗳𝗶𝗻𝗲 𝗬𝗼𝘂𝗿 𝗔𝗻𝘁𝗶-𝗚𝗼𝗮𝗹𝘀 When buying a franchise, you start with a blank canvas. You can enter almost any industry with zero experience This isn’t a corporate job. You set the rules: "I'm not working nights or weekends" "I won't be chained to a desk all day" "I don’t want hundreds of employees" List out your non-negotiables 𝗦𝘁𝗲𝗽 𝟮: 𝗔𝗹𝗶𝗴𝗻 𝗬𝗼𝘂𝗿 𝗦𝗸𝗶𝗹𝗹𝘀 Are you great at driving sales? Leverage your ability with a high-ticket, sales-driven model. Selling project-based jobs for $5k, $10k, $30k+ in painting, roofing, fencing, insulation, windows, doors, flooring, etc Do you have a "mayor of the town" personality? You could excel in a B2B model that relies on building relationships Do you enjoy developing people and leading a team? You might love a business that requires a higher number of employees such as fast food, staffing, or senior care 𝗦𝘁𝗲𝗽 𝟯: 𝗦𝗲𝘁 𝗔 𝗕𝘂𝗱𝗴𝗲𝘁 You don't need millions to get started in franchising 50% of franchises cost less than $350K per unit. More expensive doesn't always mean better The key is to get an accurate picture of your funding options. Start by listing out your available capital: • Savings & investments • Home equity or other real estate • Retirement accounts - 401k, IRA, etc Be careful not to take on too much debt ALWAYS budget working capital than the franchisor tells you. You'll sleep better & have more patience — There are over 3,000 franchises. Many of them are crap But don’t worry My team will help you narrow down the options based on your requirements and our knowledge of specific brands Send me a DM to learn more

Which franchise opportunities are great for today's market? Well, given the current interest rates, it's smart to consider affordable home service franchises. Imagine businesses that provide a useful service, like cleaning dryer vents, or ones with a consultative sales approach, like our UpClosets franchise. These franchises cover a range where you're either offering a service every day or selling higher-priced items with a personalized sales approach. What's great about these franchises is they require minimal staff, have high profits, and don't cost much to run. Plus, with Small Business Administration (SBA) funding, you can start your franchise with just a 10% down payment, making it easier to launch your business. Some of the best franchise systems to look into, research, and possibly purchase include: 1. Home Service Franchises: These are businesses that provide a service to homeowners, such as cleaning, maintenance, or repair services. Examples include Molly Maid, Mr. Handyman, and The Grounds Guys. 2. Consultative Sales Businesses: These are businesses that provide a product or service through a consultative sales process. Examples include custom closet businesses like UpClosets, or other home improvement franchises like Kitchen Tune-Up or Bath Fitter. 3. Lean Labor Businesses: These are businesses that require minimal staff, reducing the challenges of recruiting and retaining employees. Examples include many online businesses, or businesses that can be operated by a single person or a small team. 4. High Margin, Low Overhead Businesses: These are businesses that have a high profit margin and low operating costs. Examples include many service-based businesses, or businesses that operate online. 5. SBA-Funded Businesses: These are businesses that qualify for funding through the Small Business Administration (SBA). This can make it easier to start the business with a smaller initial investment. Examples include many franchises, as the SBA has specific programs for franchising. Remember, the best franchise for you will depend on your personal interests, skills, and financial situation. It's important to do thorough research and consider working with a franchise consultant or advisor to help you make the best decision. #FranchiseOpportunities #HomeServiceBusiness #HighMarginLowOverhead

Which franchise opportunities are great for today's market? Well, given the current interest rates, it's smart to consider affordable home service franchises. Imagine businesses that provide a useful service, like cleaning dryer vents, or ones with a consultative sales approach, like our UpClosets franchise. These franchises cover a range where you're either offering a service every day or selling higher-priced items with a personalized sales approach. What's great about these franchises is they require minimal staff, have high profits, and don't cost much to run. Plus, with Small Business Administration (SBA) funding, you can start your franchise with just a 10% down payment, making it easier to launch your business. Some of the best franchise systems to look into, research, and possibly purchase include: 1. Home Service Franchises: These are businesses that provide a service to homeowners, such as cleaning, maintenance, or repair services. Examples include Molly Maid, Mr. Handyman, and The Grounds Guys. 2. Consultative Sales Businesses: These are businesses that provide a product or service through a consultative sales process. Examples include custom closet businesses like UpClosets, or other home improvement franchises like Kitchen Tune-Up or Bath Fitter. 3. Lean Labor Businesses: These are businesses that require minimal staff, reducing the challenges of recruiting and retaining employees. Examples include many online businesses, or businesses that can be operated by a single person or a small team. 4. High Margin, Low Overhead Businesses: These are businesses that have a high profit margin and low operating costs. Examples include many service-based businesses, or businesses that operate online. 5. SBA-Funded Businesses: These are businesses that qualify for funding through the Small Business Administration (SBA). This can make it easier to start the business with a smaller initial investment. Examples include many franchises, as the SBA has specific programs for franchising. Remember, the best franchise for you will depend on your personal interests, skills, and financial situation. It's important to do thorough research and consider working with a franchise consultant or advisor to help you make the best decision. #FranchiseOpportunities #HomeServiceBusiness #HighMarginLowOverhead

Fundamental terminology to understand for Franchises... Franchise Acquisiton Cost: It's very important to understand the acquisition cost of a franchise, 𝐂𝐀𝐂=𝐍𝐮𝐦𝐛𝐞𝐫 𝐨𝐟 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞𝐞𝐬 𝐀𝐜𝐪𝐮𝐢𝐫𝐞𝐝 𝐓𝐨𝐭𝐚𝐥 𝐂𝐥𝐢𝐞𝐧𝐭 𝐀𝐜𝐪𝐮𝐢𝐬𝐢𝐭𝐢𝐨𝐧 𝐄𝐱𝐩𝐞𝐧𝐬𝐞𝐬 Different mediums have different acquisition costs, Social Media leads on Meta Platforms will cost less, and ads on Linkedin will be high, As a brand owner it's important to understand which platform is ideal for you. 𝐂𝐥𝐢𝐞𝐧𝐭 𝐋𝐢𝐟𝐞𝐭𝐢𝐦𝐞 𝐕𝐚𝐥𝐮𝐞: It's very important to understand as a franchisor, that a CLV in a franchise business is very high. As a franchisor, a successful franchise you have many earning opportunities, 1. 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐅𝐞𝐞𝐬 2. 𝐑𝐨𝐲𝐚𝐥𝐭𝐲 𝐈𝐧𝐜𝐨𝐦𝐞𝐬 3. 𝐓𝐫𝐚𝐢𝐧𝐢𝐧𝐠 𝐅𝐞𝐞𝐬 4. 𝐈𝐧𝐜𝐫𝐞𝐚𝐬𝐞 𝐢𝐧 𝐁𝐫𝐚𝐧𝐝 𝐕𝐚𝐥𝐮𝐞 5. 𝐌𝐚𝐬𝐭𝐞𝐫 𝐅𝐫𝐚𝐧𝐜𝐡𝐢𝐬𝐞 𝐅𝐞𝐞𝐬 Many times brand owners always look for low-cost ads, and when they don't get quality leads they say their experience with digital media is not good. But they don't understand that the buyers they are targeting are not available on that platform, Clients want to sell high ticket value products, that range from 50+ Lacs and above and expect to spend hardly 10k - 15k for the same. Such a mindset or strategy never generates results, Before deciding the budget it's very important to know your CLV, one successful franchise can make you earn a lifetime. So if you are looking for a strategy then DM me #franchiseinsiider

Below is an article I had written for Franchising.com approximately ten years ago and subsequently shared on LinkedIn about franchise social media. It's interesting to see how things have changed and how perspectives evolve. I still smile at how I explained the different steps for what was at the time an effective approach to social media. Please take a few minutes to read the article and share your thoughts. #franchisesocialmedia

𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗶𝗻𝗴: 𝗔𝘃𝗼𝗶𝗱 𝘁𝗵𝗲𝘀𝗲 𝗽𝗶𝘁𝗳𝗮𝗹𝗹𝘀 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗱𝗶𝘃𝗲 𝗶𝗻! Thinking about #franchising? It can be a great path to business ownership, but be aware of these common pitfalls: ✅ Skimming the FDD: The Franchise Disclosure Document (FDD) is key! Read it carefully and seek professional advice if needed. ✅ Underfunding: Franchises require capital. Consider all costs, from franchise fees to rent and marketing, so you're well-prepared financially. ✅ Ignoring local marketing: Don't just rely on the franchisor's strategy. Tailor your marketing to your local audience through social media, events, and community outreach. ✅ Hidden fees: Understand all costs involved, including royalty fees, marketing fees, and renewal fees. Don't get surprised by hidden expenses. ✅ Unqualified advice: Seek guidance from experienced franchise attorneys, consultants, and successful franchisees. Their expertise can save you headaches. ✅ Franchisor mismatch: Choose a franchisor with a strong support system, good training, and a culture that aligns with your values. A healthy relationship is crucial. 𝗕𝗲𝗰𝗼𝗺𝗲 𝗮 𝘀𝘂𝗰𝗰𝗲𝘀𝘀𝗳𝘂𝗹 𝗳𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲𝗲! By avoiding these pitfalls and seeking professional help, you can significantly increase your chances of thriving in the world of franchising. Reach out to claim your free consultation! https://bit.ly/3PkX0On

Fit is more important than size.

Want to be your own boss, but with the backing of a big brand? Franchising is for you! Here's a step-by-step guide to get you started: 1. Find Your Franchise Fit: Research different franchises to match your interests and skills. Love subs? Explore Subway! Fitness fanatic? Anytime Fitness might be your match. 2. Check Your Market: Before you invest, make sure there's a demand for your chosen franchise in your area. Avoid head-to-head competition with existing franchises. 3. Cost It Out: Understand all the fees involved upfront. This includes the initial franchise fee, ongoing royalties, and training costs. 4. Plan Your Success: Craft a business plan outlining your goals, experience, and how you'll cater to your local market. 5. Read the Fine Print: Don't rush into signing the franchise agreement. Review it thoroughly to understand the franchisor's expectations for running your business. 6. Set Up Shop: Choose a legal structure like an Limited Liability Company (LLC) and secure funding for your franchise. 7. Location, Location, Location: Find the perfect spot for your franchise. This might be a high-traffic area for a Subway or a larger space with specific equipment for an Anytime Fitness. Follow the franchisor's guidelines. 8. Build Your Team: Recruit and train employees to uphold the franchisor's standards for customer service, food quality (for restaurants), or gym operations (for fitness centers). Remember: Franchises offer brand recognition and established processes, but success requires research, financial planning, and following the franchisor's rules. Like and follow our page for more business contents! And don't forget to visit our website: https://recurraph.com/ #recurra #businesstech #tech #franchising #franchise

𝗗𝗼𝗻'𝘁 𝗟𝗲𝘁 𝗬𝗼𝘂𝗿 𝗙𝗿𝗮𝗻𝗰𝗵𝗶𝘀𝗲 𝗗𝗿𝗲𝗮𝗺𝘀 𝗧𝘂𝗿𝗻 𝗶𝗻𝘁𝗼 𝗗𝘂𝘀𝘁! Thinking of franchising? While it offers a path to success, there can be hidden obstacles. Here are the reasons why some franchises fail – and how YOU can steer clear! 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝗮𝘁 𝘆𝗼𝘂'𝗹𝗹 𝗹𝗲𝗮𝗿𝗻: ✅ Common Missteps: Avoid pitfalls like underestimating costs or neglecting marketing. ✅ Financial Fitness Check: Assess your finances and ensure you're prepared for the investment. ✅ Finding the Perfect Fit: Don't just jump in! Choose a franchise that aligns with your skills and passions. ✅ The Power of Support: Leverage the support offered by the franchisor – it's your key to success! Turn your franchise dreams into reality! Check out the full article for actionable tips: ➡️ https://bit.ly/3Zw1rM2 #FranchiseTips #BusinessSuccess #Franchising #FranchiseSuccess