Lucy Nicholson’s Post

30+ Fortune 500 companies have already embraced NIQ's new Marketing Mix Modeling Solutions. From retailers to publishers, leading brands tap into our world-class data insights. So, what do they know that you don't? NIQ’s Full View™ offers you the most comprehensive insights from store-level and digital media data. Learn more: https://ow.ly/AgTY30sHIW7

In partnership with WBR Insights US, we conducted a report on the barriers marketers’ encounter in effectively utilizing their customer data. The findings reveal a telling challenge: 81% of marketers rate their technology infrastructure as only adequate for now, partially adequate, or inadequate in supporting data-driven marketing initiatives. Learn more here: https://bit.ly/3WRobmy

M.X. Data hosted a webinar with Weezmo! Check out some of the questions we addressed and click the link below to view the full webinar! - How long does it take to start seeing results when using Weezmo? - I have a loyalty program in place. Does Weezmo replace it? - What versions of Retail Pro does it integrate with and how long does it take? - What does pricing look like? - Are there any complications with consumer privacy restrictions? Shai Raiten Sivan Weiss Sarel Xavier Degryse Amaru Bustamante Megan Grove https://lnkd.in/g8tKEAdU

Welcome Back to the Main Stage! In this session, Andy Purcell, Senior Manager Martech and Systems Operations at WeTransfer talks through how to harness the full potential of your customer data to create a seamless journey from the moment they identify themselves to you. Learn how to combine your existing data sources with third-party data and unlock a deeper understanding of your customers' preferences and behaviours. #CustomerEngagementSummit

Unlock the power of data with Dsquares! Our insights give you the edge to understand your customers better and create loyalty strategies that work. The numbers speak for themselves! Reach out to our global loyalty experts today and let us help you achieve this! https://bit.ly/41bFH8U

Another standout moment at The Financial Brand forum! Our CEO, Tom Sullivan, delivered powerful insights in his session on Predictive Data-Driven Marketing in the "Battle for Market Share." He explored innovative strategies for financial institutions aiming to increase customer acquisition and deposit growth with optimal ROI. Thanks to everyone who attended! If you missed it, reach out for a session recap! #FinancialBrandForum #AccelerateGrowth #CommunityBanks

New feature alert 📣 Today we launched a new Customer Panel feature, which allows you to connect your own internal customer panels with the Ideally platform. Reach up to 1,000 respondents from your own panel whilst still benefiting from all the Ideally features you know and love: 💛 Easy test setup: Create your test in Ideally and generate a shareable link to distribute directly to your panels. 💛 Research-reviewed tests: Ideally’s research team reviews every submission to ensure it meets research best practices. 💛 Ideally insights: Ideally will summarise and theme your customer panel responses just like any other test, complete with the same clear visualisations you know and trust—saving your team valuable time. Get in touch to find out how we can help turn data from your customer panels into actionable insights: https://lnkd.in/gW992Ae4

Excited to share what we've been working in TruVoice 🚀 Win-loss and buyer insights are incredibly impactful, but you need to get the RIGHT insights and recommendations to the RIGHT stakeholders to inspire meaningful action that drives revenue growth. For example: Marketing can use buyer insights to develop better messaging and positioning Product can use insights to develop better products that fit buyer and user needs Sales can use insights to monitor seller performance and personalize enablement and coaching for sellers Customer Success can use insights to predict and prevent churn and create better experiences With TruVoice, you can now tailor the insight experience for your stakeholders so they see continuous, relevant, real-time buyer insights and recommendations based on their unique role and priorities. Check out TruVoice here: https://lnkd.in/gUQhUsxR TruVoice from Corporate Visions

Ok #GTM leaders, want to know why buyers buy (or don't buy) from your team? Here's a public service announcement to avoid professional malpractice. You can now access buyer insights at scale! Gain true intelligence on why deals close and apply these insights to stuck pipeline opps. Ask us how you can access this gold. Lucrum Partners can help. We know that sales is hard. Really hard.