Lucas Jeffries’ Post

🎉✨ Vote for your favorite suppliers and services in the Event Industry! Spice Magazine Hot 100 suppliers and services is back! ✨🎉 It’s that time of the year again – the Hot 100 is back, and we need YOUR votes to shine a spotlight on the best suppliers in the industry! 🏆 Whether it’s the jaw-dropping AV setups, the most reliable logistics teams, or those creative geniuses who bring events to life, this is your chance to give them the recognition they deserve. 🙌 Here's why you should vote: 🔹 Celebrate Excellence: Show appreciation for the partners who make your events unforgettable. 🔹 Influence the Industry: Your vote helps highlight the top suppliers and sets trends for the coming year. 🔹 Be Part of the Fun: Join a community of professionals passionate about raising the bar in the event sector. Voting is quick, easy, and oh-so-important. Click the link in the article below and let your voice be heard! 🚀 Let’s make some noise for our incredible suppliers! Who gets your vote? 🥳 #Hot100 #EventIndustry #VoteNow #EventProfs #CelebrateExcellence

If you are the founder of a product brand, you might just be juggling too many balls to look up once in a while to actually work ON your business. 👍 Your day-to-day is led by your amazing vision and a great marketing plan, but in reality you’re too busy to stop and think about the foundations you need to support your growth, build agility and continue to innovate to stay ahead of the competition. I created the Retail Huddle; Elevate Your Retail Game event because I have noticed over the years that most ‘small-business’ events aren't tailored to the intricacies and unique challenges of starting and growing a product-based business. ✅ It's time to change the game, and that's exactly why I'm hosting an event that will serve only retail product-based businesses where you can connect and network with people in your own industry. 🤩 We will focus on breaking down the overwhelm of the BIG stuff which you need to know about, but in a way that empowers you, not overwhelms you. The event aims to empower, educate, inspire BIG thinking and open your minds to the ‘art of the possible’ in your product business so that you can navigate the dynamic and ever-evolving retail landscape. 👏 Spaces are limited get your tickets here >>> https://lnkd.in/ecKexyYq #resetwithreelschallenge #businesssecretsclub

Update on the Eventbrite saga! So, we've been told to make the tickets free of charge to solve the issue. Not an issue. We wanted to charge a small fee because: 1) when people pay, they pay attention. Because the number of seats is limited, charging ensures that we only get serious bookings. 2) covering the costs of the snacks and drinks we will serve. Making the tickets free is not an issue at all. What is most shocking that: 🚫Eventbrite seems to have no idea who registered in the past weeks 🚫 Eventbrite has not (yet) guaranteed that people who paid already will get their money back!! 👎👎👎 This is absolutely unacceptable. I think I speak for Pearl and Wayne when I say: every company has (quality) issues sometimes. That is undesirable but unavoidable. You know what kind of company you deal with by how they SOLVE ISSUES. I think it is clear what I think about Eventbrite. To clarify, I will not use their services again, despite good past experiences. Applying the lessons in YOUR company: solving customer issues is essential for retention. Does your organisation go above and beyond to solve issues? How are you certain? -+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+-+- 👋 Hi, I am Michel. I help manufacturers increase their margins by: 1️⃣ Making a short and simple plan 2️⃣ Taking action and implementing effective habits If you are ready to execute with excellence, then let's have a chat. #culture #leadership #manufacturing #transformation #operations #operationalexcellence Follow me to see all my posts. 

Just invited to a breakfast event today, 25th October, for an event that was held on the 17th October. A costly mistake by the marketing team—would I, as a client, ever use them? The answer would be no. Mistakes like these not only reflect poorly on the company's attention to detail but also damage trust and credibility. When invites are sent without proper checks, it can lead to lost business opportunities, diminished client confidence, and a tarnished brand reputation. #MarketingFail #EventManagement #ClientExperience #AttentionToDetail #CustomerSatisfaction #Professionalism #EventPlanning #BrandReputation #MarketingMistakes #EventStrategy #Trust 4o

Before the event: Set the foundation for success Event life cycle step 1: Determine goals and objectives What is your event’s purpose? Defining your why gives you direction for everything else you do, from choosing a ticketing partner to setting attendance and profit goals, to going after sponsorships and vendor partnerships. Event life cycle step 2: Put together a working budget and price your event If you’ve planned a specific event before, you can start with your budget from last year. If you’re putting on a new event, make educated guesses and use this event budget template to get started. This is also the time to set your ticket prices to make sure you’ll make enough to at least break even and, ideally, make profit.

After visiting inspiring events, my brain needs some time to process. 🧠 Process which thoughs and notes still make sense 😅 🧠 Then figuring out why these actually left a mark with me, so I can turn them into actions! So, for the upcoming days I will share the thoughts & quotes that stuck with me from the European Loyalty Association (ELA)s The BIG Handshake (TBH). To start of with a very important quote for our field: 🔥 'I like to come up with an idea on Monday to execute it by Friday' 🔥 I cannot emphasize enough how happy I am a Loyalty expert like Gunnur Gunnarsdóttir stressed this mindset. In the current era of technological possibilities it really frustrates me when the talk is in quarters and years (!) instead of days and weeks. We talk customer centricity, we talk instant gratification and we talk affecting short term business results. Then why do we accept long term projects without clear expectations? Its long overdue Loyalty loses its negative connotation as a long term only play, where its BY FAR the best play to affect both short-, mid- & long term goals all together. (And to Hadie Perkas (G.I.R.L) 😊and Costas Perkas, I will be tagging you a couple of times the upcoming days with my TBH thought posting 😇, thanks again for a greatly organized event!)

A little #FridayFlashback If you laugh....🙄😒 🗓️ The year was 2012. My friend Bereni called me a few days after this flier was made to set up my new email address, [email protected], which I still use to this day! A few weeks later, my website was launched. Clients were always shocked how well I had 'packaged' myself, and it helped me add a few more zeros to my fee at the time. But make no mistake. 📍"Packaging" can only help when the package is 'tight'. Corporate Governance can do so much more when you your branding is on point. It goes beyond just your outlook and public perception. Remember, a brand is a promise. This is why at The Elevated MC Group Coaching and Mentoring Program, 👉🏼 I will provide you with a work structure that will magnetically attract premium fees for you. 👉🏼 I will show you the framework you need to elevate your brand presence and identity, to resonate with top-tier clients. 👉🏼 You will also learn how to implement the best practices to position yourself as a sought-after professional in your niche. 👉🏼 You will learn how to fine-tune your strategies to consistently attract N500k per event opportunities. 👉🏼 You will become "The Elevated MC" at the end of the training, ready to take control of the stage and get the money you deserve. 👉🏼 Another thing that I will do at TEMC is train you on how to negotiate better for the fees you deserve to be paid. 👉🏼 My key negotiation techniques would help you navigate your pricing as a premium event host. Does this sound like something you need? Then, what are you waiting for? ✍🏼 Send the words 'TEMC' to my DM now to join the next cohort starting in July. Let this be first on your to-do list for this weekend. Your Partner in progress, Joyce Daniels Queen of Talk PS: You can see that I had premium composure since 1926. Don't play! 😎💚 https://lnkd.in/e3kvTziE #TEMC #MastetOfCeremonies #CoachForMCs #PublicSpeaking #PublicSpeakingCoach

Transparency is at the core of our branding at Funktion Events. We ask for honest feedback from all our events. I'm very proud of how far our Trustpilot profile has come. We're just a stone's throw away from achieving 4.9/5 across over 2,200 reviews, and we've been able to use this feedback to grow and strengthen our services for future clients. If you'd like to get more familiar with the Funktion Events brand, our Trustpilot is the place to go. See here: https://lnkd.in/eXNSzcMA #teambuilding #eventplanning #partyplanning #staffappreciation #customerreviews

𝗨𝗻𝗹𝗼𝗰𝗸𝗶𝗻𝗴 𝘁𝗵𝗲 𝗧𝗿𝘂𝗲 𝗩𝗮𝗹𝘂𝗲 𝗼𝗳 𝗧𝗶𝗰𝗸𝗲𝘁 𝗣𝗿𝗶𝗰𝗶𝗻𝗴 Numbers are of top priority for organisers. Growing visitor numbers offer an easy, quantifiable, year-on-year metric to reassure key exhibitors. But when it comes to introducing ticket pricing, the fear of jeopardising this sacred KPI can feel like stepping into the unknown. We’re ready to shed light on why ticket pricing can actually be a game-changer. At Event Tech Live, Céline had an enlightening conversation about the experiences of two experts in the field of ticket pricing introduction: Jo Tyler from Raccoon Media Group and Alexander Angus from Montgomery Group. Here are our highlights, we recommend remembering by heart 😉: Nobody wants unlimited numbers of people, exhibitors value quality over quantity after all. At the end of an exhibition day, what really counts is the amount of business deals closed, not the free SWAG handed out. A sophisticated vetting process is crucial at this point to make sure to target the right visitors. Bringing this together with an exhibitor portal that not only supports but also activates your key stakeholders to foster early engagement and early registrations. Adding a price tag to event attendance leads to a financial commitment: 99% attendance-conversion rate and a 2.5 times more likelihood to turn up speak for themselves.  Visitor numbers are no longer the sole measure of success: focus on more insightful KPIs like exhibitor NPS, after-show surveys and rebooking rates. These tell a richer story about your event’s long-term health. In the end, we want to send you off with the key message that introducing ticket pricing requires careful messaging. Transparent and early communication can soothe any fears among exhibitors and ensure they stay loyal to your event for years to come. Is the thought of ticket pricing exhilarating or nerve-wracking? Join the discussion in the comments—let’s dive into this hot topic together! 😉

Even when expectations are low, it's possible to be disappointed. Several years ago, I was happy to sell half a dozen books at an event. Selling five or six books met my expectations; anything more was a bonus. I saw my participation as a vendor at such events as a platform to get the word out about my books and me as an author. It was more of a marketing opportunity than anything else. My attitude changed. I now seek to profit from participation because operating at a loss isn't necessarily good business. This switch in attitude forces me to more closely evaluate the events I register to attend as a vendor. I keep track of expenses: registration fees, per diem expenses, overnight lodging (if any), and mileage directly related to the event. (I track inventory expenses, too, but not as event-related expenses.) I also track revenue. But I don't track my time, because then I'd never show any profit whatsoever. This reinforces the marketing aspect of event participation. It's still largely overhead. This recordkeeping shows where I'm willing to take risks and where I'm not. If an event looks like it will draw a compatible audience but will incur some hard-to-cover expenses, then I have a hard decision to make. How much of a loss am I willing to absorb? Even if, according to my metrics, an event isn't a loss, then I have to judge whether it's enough of a profit to sign up for the next year. Is it worth another chance? This year I'm becoming more critical in that decision. #marketing #authors #artists