Leif Sundström’s Post

Mastering the Art of Conversion: Unveiling the 5 Steps of the Customer Buying Process In today's marketplace, engaging with your customers on a deeper level can transform them from casual browsers to committed brand advocates. Success doesn't come by chance; it requires harmonizing your marketing strategies with the customer buying process. Start by creating empathetic and personalized content to guide prospective customers through the stages of Awareness, Consideration, Decision, Purchase, and finally, Post-Purchase. Each stage demands specific strategies, like tailored content curation, streamlined purchasing processes, and a nurturing post-sales experience. Artisanal Goods Marketplaces thrive when they recognize and implement marketing personalization, respecting that each customer's journey is unique. Post-purchase, continue to nurture the relationship to foster brand loyalty and advocacy. Remember, the purchase is not the endpoint; it's an invitation to build an ongoing dialogue with your customer. Incorporate SEO keywords such as Customer Buying Process, Post-Purchase Experience, and Brand Advocacy into your content to better reach and engage with your audience. And don't forget to support your online interactions with relevant hashtags like #CustomerJourney and #MarketingInsights to maximize your reach and connection with like-minded customers and communities. Picture a vibrant bazaar where each stage of the customer journey is an archway which customers pass through, each labeled and symbolized by archetypal imagery. Imagine a world bustling with diversity, where each interaction isn't just a transaction, but a step in building community and forging powerful brand connections. For more online marketing insights, come join my FREE Facebook Group. https://lnkd.in/g56scysX

Mastering the Art of Conversion: Unveiling the 5 Steps of the Customer Buying Process In today's marketplace, engaging with your customers on a deeper level can transform them from casual browsers to committed brand advocates. Success doesn't come by chance; it requires harmonizing your marketing strategies with the customer buying process. Start by creating empathetic and personalized content to guide prospective customers through the stages of Awareness, Consideration, Decision, Purchase, and finally, Post-Purchase. Each stage demands specific strategies, like tailored content curation, streamlined purchasing processes, and a nurturing post-sales experience. Artisanal Goods Marketplaces thrive when they recognize and implement marketing personalization, respecting that each customer's journey is unique. Post-purchase, continue to nurture the relationship to foster brand loyalty and advocacy. Remember, the purchase is not the endpoint; it's an invitation to build an ongoing dialogue with your customer. Incorporate SEO keywords such as Customer Buying Process, Post-Purchase Experience, and Brand Advocacy into your content to better reach and engage with your audience. And don't forget to support your online interactions with relevant hashtags like #CustomerJourney and #MarketingInsights to maximize your reach and connection with like-minded customers and communities. Picture a vibrant bazaar where each stage of the customer journey is an archway which customers pass through, each labeled and symbolized by archetypal imagery. Imagine a world bustling with diversity, where each interaction isn't just a transaction, but a step in building community and forging powerful brand connections. For more online marketing insights, come join my FREE Facebook Group. https://lnkd.in/g26xvuVe

💡 Mastering the Customer Decision-Making Process Through Smart Ads 💡 We’ve all been there—shopping online, trying to make a decision, only to abandon our cart because of too many options. 🛒 With 63% of shoppers feeling the same way, it’s crucial to simplify their journey through smart, effective ads. Here’s how you can make it easier for your customers: 🎯 Tailor Your Offers: Customers love seeing % off rather than a $ discount—it feels more rewarding! Combine this with offers like Buy 1, Get 1 Free or Buy 2, Get 2 Free to increase value. ⭐ Showcase Social Proof: How many times have you made a decision after reading reviews? Highlighting testimonials or ratings builds instant trust. 🤖 AI Precision with Google: Google’s Performance Max ensures your ads hit the right audience at the right time, reducing decision fatigue. 💸 Appeal to Value-Seekers: Many shoppers look for flexible payment options and discounts. Offering Buy Now, Pay Later (BNPL) or promotions like Early Bird Discounts for exclusive deals can seal the deal for price-conscious customers. ✨ Simplify, Simplify, Simplify: Clear messaging wins every time. Keep it straightforward with high discounts on popular products or bundle deals, and make the process seamless from ad to checkout. As a frequent online shopper myself, I know how impactful clear, personalized ads can be. Let's ensure we’re giving customers the easiest path to saying “yes” this holiday season. 🚀 🛍

Did you know that 60% of consumers interact with six or more touchpoints before deciding to buy from a brand that is new to them? Today’s customer buying journey is rapidly changing and becoming much more complex than ever. In the consumer path to purchase, you might witness a variety of modalities like organic social posts, paid ads, offline store visits, and many more that differ from person to person. Online buyer behavior is not limited to one device but may occur across devices. So what insights can we gather from the increasingly complex customer journey? → The correlation between the first trigger and the final purchase decision is not linear. → Shoppers remain hyperconscious of what and where they buy. → There are various channels where shoppers can be present to conduct product research. → Not just price, shoppers need time and proof to be convinced about multiple elements of your product such as quality, availability, store reviews, delivery speed, etc. → Many shoppers prefer organic search to make informed buying decisions even though they interacted with paid ads before. Consumers need more time and multiple resources to inform their purchase decisions in an online environment with abundant choices and limitless information. Therefore, if your DTC brand wants to stand out from the crowd and convert more customers in a shorter time, provide shoppers with the information and reassurance they need to make a decision. Of course, make sure your related product information: 📍 Is short and sweet 📍 Is relevant to what customers seek (solve the pain point)  📍 Is updated and consistent across channels 📍 Is reliable and verified by trusted sources (customer reviews, experts, etc.) 📍 Is compelling (free shipping, time-limited discounts, etc.)

🚀💡 **Embracing the Power of Personalization for DTC Brands** 💡🚀 In the fast-paced world of Direct-to-Consumer (DTC) brands, personalization isn’t just a nice-to-have—it's a necessity! 🎯 Consumers today expect tailored experiences that speak directly to their needs and preferences. We’ve moved beyond simply throwing products at people; it’s all about creating genuine connections and offering value! ❤️ 💬 **Industry Insight:** According to recent studies, personalized marketing can boost customer engagement rates by up to 50%! This means higher conversion rates and a loyal customer base that feels understood and valued. It’s not just about knowing their name; it’s about anticipating their needs. 📈 Here’s my personal experience: When I launched my first DTC brand, we implemented personalized recommendations based on browsing history, which resulted in a staggering 30% increase in sales within the first quarter! Imagine the impact this can have across your entire customer lifecycle! 🛍️ **Thought Leadership:** As we adapt to the evolving landscape, it's crucial to leverage data analytics and AI to provide tailored experiences. Dynamic content, personalized emails, and targeted ads are just the tip of the iceberg. The brands that invest in understanding their customers are the ones who will lead the charge into 2024 and beyond. 🌟 👉 **Your Turn:** What personalization strategies are you implementing in your DTC brand? Share your experiences and let’s spark a conversation! #DTC #Personalization #CustomerExperience #MarketingStrategy #BrandLoyalty #EcommerceInnovation

Personalization continues to grow as a key to success in grabbing the engagement needed to drive revenue. ID resolution tool-sets can provide deeper insight and meaningful connected moments - for example, in Financial sectors, knowing which visitors already have some level of wallet share the overall journey of messaging can look/act/fell quite different than those in upper funnel exploratory stages. Moreover, the channel use thereof can be vastly different based on the metrics. Easy read here to keep the focus on having each moment count -

🌐 What Are the Challenges of Selling Online & How to Overcome Them? In today’s digital marketplace, selling online offers amazing opportunities, but it also comes with challenges! Here’s how to tackle them effectively for a successful online journey: 🔍 𝗙𝗶𝗻𝗱𝗶𝗻𝗴 𝗬𝗼𝘂𝗿 𝗜𝗱𝗲𝗮𝗹 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 One of the biggest hurdles is reaching the right people. It’s easy for your message to get lost in the crowd. Overcome this by investing time in audience research and using targeted ads to ensure your products reach those genuinely interested. 📈 𝗦𝘁𝗮𝗻𝗱𝗶𝗻𝗴 𝗢𝘂𝘁 𝗔𝗺𝗼𝗻𝗴 𝗖𝗼𝗺𝗽𝗲𝘁𝗶𝘁𝗼𝗿𝘀 Online shopping is booming, which means more competition! To stand out, create a unique brand identity. Focus on quality content, customer reviews, and an engaging website to build trust and make a memorable impression. 🚚 𝗛𝗮𝗻𝗱𝗹𝗶𝗻𝗴 𝗟𝗼𝗴𝗶𝘀𝘁𝗶𝗰𝘀 & 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗲𝗿𝘃𝗶𝗰𝗲 From shipping challenges to returns, logistics can be tricky. Partner with reliable shipping providers and keep your customers informed every step of the way. Always aim for exceptional service to build a loyal customer base. 💡 𝗢𝘃𝗲𝗿𝗰𝗼𝗺𝗶𝗻𝗴 𝗧𝗲𝗰𝗵 𝗖𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲𝘀 Websites, payment options, and mobile responsiveness—tech issues can affect the user experience. Work with reliable tech partners to keep everything smooth and up-to-date. 👉 Comment below with your 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞𝐬 𝐚𝐧𝐝 𝐭𝐢𝐩𝐬 for overcoming online selling challenges! #OnlineSellingChallenges #DigitalMarketing #EcommerceTips #SmallBusinessAdvice #CustomerEngagement #BrandVisibility #TechSolutions #SocialMediaMarketing #LogisticsSolutions #BusinessGrowth #AudienceTargeting #EntrepreneurLife #ENFYNET #MarketingStrategies #BusinessSuccess #EcommerceJourney #CustomerExperience #BrandBuilding #WebsiteOptimization #MarketingTips #BoostYourBrand #DigitalBusiness #MarketWithENFYNET #SmallBusinessGrowth #StandOutOnline #BusinessTips #ShopSmart #SellOnline

Digital personalization (also known as personalization in marketing) is about crafting customized experiences, messages, and interactions for shoppers based on their unique characteristics, behaviors, preferences, and needs. This article will help you understand why digital personalization is so important for your business and what steps you can take for best results. Let's delve deeper into personalization, a powerful (and fun!) aspect of digital marketing here → https://lnkd.in/ea8ZGtaZ #DigitalPersonalization #PersonalizedMarketing #MachineLearning

Do you have a new ecommerce brand and really want to gain some momentum through trust for customers? Start by giving out freebies.Living in the realm of AI and deepfake we need more trust than ever what better way then to prove you can do what you say. If you have a great product you can gain trust from your audience by letting them try some of it out first. And if they like it then they naturally will want more and pay to get more. This is a great strategy to use during the initial phase of launching.Think about the amount of brands you see in supermarkets giving out free samples.Or Saas companies offering limited versions of software. Why ? Because it is a great way to introduce what you have to your target market invoke trust and get feedback which can be used to make an even better product suited to the needs of the audience. Want to know more about how you can use this as a strategy in your marketing ? DM me the word "FREE" 🔔 Follow me for updates on how you can skyrocket🚀your ecomBiz ! ------------------------------------------------------ #success #sales #ecommerce #journey #diligence #inspiration

𝗧𝗛𝗘 𝗣𝗦𝗬𝗖𝗛𝗢𝗟𝗢𝗚𝗬 𝗢𝗙 𝗣𝗥𝗜𝗖𝗜𝗡𝗚: 𝗜𝗡𝗙𝗟𝗨𝗘𝗡𝗖𝗜𝗡𝗚 𝗖𝗢𝗡𝗦𝗨𝗠𝗘𝗥 𝗗𝗘𝗖𝗜𝗦𝗜𝗢𝗡𝗦 𝗢𝗡𝗟𝗜𝗡𝗘 The realm of e-commerce has transformed the way businesses approach pricing strategies. In an online environment, where competition is just a click away, understanding the psychology behind pricing becomes paramount for influencing consumer decisions. This exploration delves into the intricate world of psychological pricing strategies, shedding light on how they can effectively nudge consumer behavior in the digital marketplace. #psychologyofpricing #consumer #ecommerce #business #researchreport #research #tipsandtricks #tips #b2bmarketing #marketing #online #demandgeneration #leadgeneration