Lowell Bower, P.Eng.’s Post

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Owners Engineer at Ontario Power Generation Darlington New Nuclear Project

Bill C-59 became law on June 20, 2024 and includes new provisions to the Canadian Competition Act to prevent greenwashing and deceptive environmental claims. The bill adds requirements around environmental representations to the public: "- statements, warranties or guarantees of a product’s benefits for protecting or restoring the environment or mitigating the environmental, social and ecological causes or effects of climate change that are not based on an adequate and proper test (section 74.01(1)(b.1)); and - representations about the benefits of a business or business activity for protecting or restoring the environment or mitigating the environmental and ecological causes or effects of climate change that are not based on adequate and proper substantiation in accordance with “internationally recognized methodology” ‎(section 74.01(1)(b.2))‎." Fines can be up to: - "$10 million ($15 million for subsequent orders) - or three times the benefit derived from the misrepresentation, or if that cannot be reasonably determined, up to 3 percent of the corporation’s annual worldwide gross revenues." Thanks to Kurt C. Kornelsen for the info!

Bill C-59 becomes law: Competition Act hit by a green wave | DLA Piper

Bill C-59 becomes law: Competition Act hit by a green wave | DLA Piper

dlapiper.com

Said Roubi, P.Eng, PMP

Senior Manager at Ontario Power Generation

1mo

Seems like a serious (and deserved) crackdown. Disappointing to know there are players out there trying to earn a buck with false claims of climate change contributions.

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