WOW, what incredible demand for the open BDR roles at Armis! Got hundreds (!!) of DMs, and a handful of cold calls yesterday. Y'all know me. I'm an enablement geek, so I have a little coaching/advice for folks going out for these BDR roles (and any other BDR/SDR roles, for that matter) ⤵️ 🔥 DO's: - Video message with a quick ~30 second intro! - Cold call the hiring manager. And leave a voicemail! (Out of ~230 DMs, I only got ~5 cold calls yesterday - all with VMs that I read while in meetings.) - Send a message that's concise, and relevant to the JD. Bullet points with why you'd be a great fit. Under "what you'll do" and "what we expect", there is a TON of specific stuff skill-wise that you can use! - Look at who you know at the company! Or, who you know who may know someone at the company. Referrals are super important, and always get viewed, and are often prioritized. 🚫 DONT's: - "I am interested in this role. Thanks!" (or anything like this) in a DM. Think about the volume of messages a hiring manager gets. This doesn't stand out at all, and ultimately tells me absolutely nothing about you. Put a little effort in if you're going to reach out to someone directly. - "Do you have any engineering roles open?" in a DM. I got a *ton* of questions about what other roles we have open. LOVE the enthusiasm, but you can check the website for other openings! - Connection requests with no message. The requests I'm prioritizing are the ones with brief, relevant connection request messages attached. - "Hi, I'm interested. Can we meet/can you tell me more?" Again, this (or anything like this) is going to get lost in a sea of other messages. And as much as I would love to meet with everyone interested, that's not at all a reality. Instead, read the JD, and try sharing a few bullets around why you'd be a good fit! There are some specific things we're looking for that you could speak to. I want to acknowledge that this is a tough job market. I am here for you, I want to see you succeed, and I am rooting for you! I'll keep sharing tips like these. PS - My promise is to get back to every single person who reached out by the end of the week - thanks so much for your patience. 💜
As a sales person my first instinct is the cold call, but lately I have been seeing others posting to not do that anymore. Seems like a case by case situation I guess. Love this post!
"PS - My promise is to get back to every single person who reached out by the end of the week - thanks so much for your patience." Please don't ever change, Caroline Maloney!
Caroline's the best leader! You will be so lucky to work with her!
Hi Caroline, I’m highly interested in the opportunity. I bring experience as an SDR in the cybersecurity space, over five years of experience in SaaS sales, and a strong background in high-end sales, which has helped me develop the level of customer service and professionalism you're seeking for this role. I would love to be considered for this position and connect.
Refreshing and straightforward advice! Super helpful and always appreciated.
overcaffeinated & excited to be here
1wYou love to see it! Can I steal some of these do’s and dont’s for a post I have coming later this week 👀