Louis Halton Davies’ Post

🚨"The more conversion events in your account, the better and faster Google Ads bidding models learn." This is a common myth. 1️⃣ Too many primary conversion events? You're actually hurting your bidding models. Focus is key. 2️⃣ Mixing primary conversions (e.g., $500 purchase vs $10 newsletter signup) can backfire. Your model might chase cheaper, less valuable events. 3️⃣ Page views, sessions, button clicks as secondary events? In my oppinion, they're not useful as conversion events at all. 4️⃣ Remember: 𝗦𝗲𝗰𝗼𝗻𝗱𝗮𝗿𝘆 𝗲𝘃𝗲𝗻𝘁𝘀 𝗱𝗼𝗻'𝘁 𝗶𝗻𝗳𝗹𝘂𝗲𝗻𝗰𝗲 𝗯𝗶𝗱𝗱𝗶𝗻𝗴 𝗮𝘁 𝗮𝗹𝗹. 5️⃣ Custom goals are the exception. Use them to group similar events (like purchases + add to cart) when you're short on primary conversions. Use carefully and limit to cases when you have a limited amount of primary conversion events (e.g. high priced products with long buying cycle). 📣 Found this helpful? Shares are appreciated! And drop a comment for more no-nonsense Google Ads tips! 📣 #GoogleAds #DigitalMarketing #ConversionOptimization

You won't BELIEVE the power of Google Ads! 🙀✨ One client saw an 89% increase in leads and a 36% cost savings per lead! Read the case study here: https://lnkd.in/gfn5XiY Target high-value prospects and monitor performance to get more traffic, even on a limited budget. 💡📈 #GoogleAds #PPC #DigitalMarketing #MarketingSuccess

Your expectations will all go into the trash if you think this way about Google ads. Google ads are amazing. They work exceptionally well, when you give them enough time to show their real magic. You can’t just launch an ad campaign and expect it to transform your business overnight. It takes time. Everything takes time. Google ads need their precious data to show their full potential. You need to optimise your ad campaign to reduce the CPC (cost-per-click), to increase the ROAS and to do all that you need data. And how you’re gonna get the data, by showing patience. By waiting. Of course, during that waiting period, you’re gonna see results. You’re gonna have conversions. But to reach that full potential you need to optimise. And to do that, you gotta wait! Let me know what you think in the comments section. #googleads #advertisingcampaigns #digitalmarketing #leadgeneration #residentialbuilders #contructionbuisnesses

🚨NEW Google Update! 🚨 Google Ads just launched a new feature for Shopping campaigns: the TROAS Insight Box for PMax and Standard campaigns! This new tool gives us deep insights into Target ROAS (Return on Ad Spend) campaigns, helping us optimize our strategies to maximize ROI. With real-time metrics and actionable insights, we can make smarter bid adjustments and budget decisions to drive better performance. Google states that while some conversions may exceed your target cost-per-acquisition (CPA) and others may fall below it, overall, Google Ads strives to maintain your average CPA equal to the target you've set. #googleads #ppc #DigitalMarketing

What do you do when your Google Ads results don't make sense? See screenshot below, a small lead gen account I am handling. We were getting consistent conversions on a daily basis (these are verified offline conversions) from July 1 - 10, and then after that, absolutely ghosted. Just 2 conversions at high CPA's. There's been no significant changes that could have caused this, no pausing or bid strategy or budget changes. Talking to the client, organic is down too. He is putting it to the weather conditions. The best thing to do in this situation is assess all possibilities, assume your responsibility, and when you have covered all bases, look at external factors and other channels for similar trends. #GoogleAds

🚀💻 November was an incredible month in Google Ads performance! Here’s what our campaign delivered: ✅ 74.5K clicks driving massive traffic to the site! 📞 44 phone calls connecting us directly with leads. 🎯 1.5K conversions, showing solid ROI. 💸 ₹42.7K spent, proving cost-efficiency with actionable results. These numbers reflect the power of data-driven strategies and optimizations. 📊 Curious to know how we achieved this? Let’s discuss what’s working in 2024 for paid campaigns! Jewellery Brand #️⃣ #GoogleAds #DigitalMarketing #PerformanceMarketing #MarketingStrategy #LeadGeneration #PPC #DataDriven #MarketingROI #GrowthMarketing #DigitalAdvertising

Let’s talk about getting 5x the leads for the same price you are spending now to get one lead. That’s exactly what happened for one of our clients. Before us one lead from their Google ads was costing them $111 … FOR A LEAD! We went in cleaned up their campaigns, built conversion focused landing pages, restructured tagging so Google had clean data to work with and started optimizing each month to improve results. Now here we are months later getting them 5x more leads for the same price they use to pay just to get one lead. They are spending the same amount on ads and getting so much more bang for their buck since partnering with us. If you feel your ads aren’t delivering like they should, contact us for an audit and consult. #googleads #googlesearch #digitalmarketin

Bidding strategies of google ads for conversions maximization ⚫▪️⚫▪️⚫▪️⚫▪️⚫▪️⚫▪️⚫▪️ 1️⃣Target CPA 🎯 Set target costs for each signup, sale or lead. Google Ads automatically adjusts bids so you spend less per conversion as they increase. Win-win! 2️⃣Target ROAS 📈 Set return goals on ad spend. Exceeded my 500% ROI last campaign - algorithms are learning! Hone in on the metrics moving the needle for your business. 3️⃣Maximize Conversions 🔼 When budget isn't an issue, let Google optimize for conversions alone. Leverage machine learning from past successes. 4️⃣Enhanced CPC 🤓 Let Google lower your cost per click when it predicts a successful outcome. Prices may rise with uncertainty - a smart automatic system. #googleads #sponsoredads

Discover the most important HIDDEN metric in Google Ads.   Struggling to decide whether to increase your bid or budget to allow your ads to reach more people? Here is the secret sauce to win with Google Ads. The key is understanding Demand.   The point was the higher the demand the more efficient YOUR campaigns will be.   But what is demand? It is the amount of people who are searching on Google for your chosen search term. And the more people who are searching for your keyword = the higher demand it has.   𝐒𝐨 𝐡𝐨𝐰 𝐝𝐨 𝐰𝐞 𝐚𝐜𝐭𝐮𝐚𝐥𝐥𝐲 𝐜𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐞 𝐡𝐨𝐰 𝐦𝐮𝐜𝐡 𝐝𝐞𝐦𝐚𝐧𝐝 𝐚 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧/𝐚𝐝 𝐠𝐫𝐨𝐮𝐩/𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐡𝐚𝐬?   We need to use two metrics to do this:   1. Impressions   2. Search Impression Share (SIS)   𝐍𝐨𝐰 𝐭𝐨 𝐜𝐚𝐥𝐜𝐮𝐥𝐚𝐭𝐞 𝐭𝐡𝐞 𝐭𝐨𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭 𝐢𝐦𝐩𝐫𝐞𝐬𝐬𝐢𝐨𝐧𝐬 𝐚𝐯𝐚𝐢𝐥𝐚𝐛𝐥𝐞:   Total Market Impressions (Estimated) = Impressions / Search Impression Share   This will calculate our Total Market Impressions = Demand   Knowing the direction the total amount of impressions is going will help you know what is happening to demand.   And more importantly will give you reasoning to WHY things have happened in your account. ---------------------------------------- Hi, Iam Erasmas, a passionate banking sales professional, certified digital marketer,and a Google Ads by heart. Are you feeling social? Feel free to reach out and connect. Just a click away -> Erasmas #ppc #googleads #digitalmarketing #googleadsexpert #searchadvertising

🚨 Breaking News for Google Ads Users! 🚨 .... 👇 👇 👇 👇 Starting October 2024, new Search and Display campaigns will no longer have the option to choose Enhanced CPC. For existing campaigns, you can keep using Enhanced CPC until March 2025. After that, your campaigns will automatically switch to Manual CPC bidding. ⚙️🔄 🔔 Heads-Up: If no changes are made by March 2025, your campaigns will be auto-switched to Manual CPC. For Display campaigns using Maximize Clicks with Enhanced CPC—no action needed! From March 2025, they’ll continue with the Maximize Clicks strategy. ✔️ Stay tuned for more Google Ads tips and updates! 🎯✨ #GoogleAds #PPC #EnhancedCPC #ManualCPC #MaximizeClicks #AdStrategy #DigitalMarketing #PerformanceMarketing