Louis Bedwell’s Post

Your social media strategy is a waste of time  . . If your audience is elsewhere. The first step for any marketing effort is to  know who your audience is, and where you can find them. 🥛 Oatly embodied this perfectly when they entered the US market in 2020. They knew that their first entry point audience is  Baristas and coffee enthusiasts who care about  How oat milk complements coffee ☕,  Its frothing capabilities,  And its taste. So, instead of focusing on social media, they went another way ⤵ Artisanal coffee shops. Oatly invested in: ❶ Educating the baristas so that they can recommend Oat Milk to their customers and, by extension, Oatly. ❷ A ‘Barista Blend’ specifically for cafes, it was thicker than usual, resulting in better-frothed coffee and maximum satisfaction. And, of course, they topped it all off with quirky copywriting and, eventually, social media. But that’s a story for another time. Key takeaway? 📍Target your customers well, and everything else will take care of itself. Are you a coffee or tea person? Tell me in the comments! 

Transforming Social Media Presence: A Vibefoods Case Study We recently partnered with Vibefoods, a Canadian healthy snack brand, to elevate their social media presence. Their goal?To raise awareness for their delicious vegan chips while emphasizing their health benefits. The Challenge: Striking a balance between promoting the health aspects and creating a fun, eye-catching brand identity. Our Solution: We developed a comprehensive strategy that included: Visual Refresh: We revamped Vibefoods' visual identity with a clear, accessible, and colorful aesthetic that reflects their brand personality. Targeted Content: We crafted engaging content that highlights the taste and health benefits of Vibefoods' vegan chips. The Results: Engagement has doubled, and their brand image is now clear and recognizable. Ready to take your social media to the next level? Contact us today and see how we can help!>> https://lnkd.in/eaUur7G6

This canned water company has sold water worth $263 million in 2023. "Liquid Death" has raised a total of $267.6 million in funding over 8 rounds, with their latest funding round in March 2024 bringing in $67 million - helping the company reach a valuation of $1.4 billion. In terms of sales, Liquid Death (already mentioned) has expanded to 113,000 retail doors across the US and UK. The company has seen over triple-digit growth for the third consecutive year, becoming the fastest-growing top water and top iced tea brand. ⏩ The question we all are asking is - How? How did a water company make it this big? 1. It appeals to the younger audience (Gen Z and Gen Alpha): - Liquid Death ditches the typical healthy water image. Instead, it embraces a dark humour aesthetic, with a skull logo and slogans like "Murder Your Thirst." - This vibes with a younger generation tired of overly positive marketing and seeking authenticity. - Key psychological insight: Consumers often seek brands that reflect their own self-image or aspirational identity. Liquid Death’s edgy branding resonates with individuals who see themselves as non-conformist or who aspire to be perceived as such. 2. The "Nothing Special" Paradox: - Liquid Death's water itself might not be unique, but the brand experience is. It's all about the way they present it. - They understand that for many consumers, the choice goes beyond just hydration. - It's about image and feeling connected to a brand that reflects their personality. 3. Using the power of influencer marketing: - They utilized social media masterfully, with funny content, celebrity endorsements and influencer marketing. They create shareable moments that keep the brand in the conversation. But why? - To remind the audience that It's Not Just Water, It's an Experience. ♻ There are so many more psychological and cultural nuances that have made this brand successful, what do you think some of them are? P.S - Great email marketing. #liquiddeath #brandbuilding #marketing #influencermarketing #successfulstartups #venturecapital #LinkedInNews

🐝Hear that? What's all the buzz about? Cultivate your audience while promoting sustainable growth for your brand through these tips and tricks. 🙌 #brandbuzz #marketingwithpurpose #claycreative

Here's a quick storytime about how our SMM strategy increased a client's engagement by over 100,000% 📈 And, how you can apply this to your brand too.  This specific client produces plant-based milk that is made from almonds, oats, and coconut and is also vegan-friendly.  The plant-based milk market has become increasingly competitive over the years but luckily this client had a fantastic product so it was performing relatively well.  However, there was a severe lack of social media strategy and that's where we took over. Our action plan was to take this great product and create a great story behind it - one that would appeal to and align well with their target audience. Not long after we implemented our strategy, the brand's engagement skyrocketed over 10000%.  It was an incredible thing to see. They were finally getting the engagement that their product deserved and most importantly, our client was ecstatic.  If there's anything you should take from reading this it should be that drastic results don't always take drastic measures.  Creating a solid story for your brand and appealing to your target audience will take you a long way if you do it with authenticity and thought.  Let's share some of our success stories in the comments :)

Day 10 of 365 𝐓𝐡𝐢𝐬 𝐡𝐚𝐬 𝐠𝐨𝐭 𝐭𝐨 𝐛𝐞 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐩𝐥𝐚𝐲 𝐈’𝐯𝐞 𝐬𝐞𝐞𝐧 𝐨𝐧𝐥𝐢𝐧𝐞 𝐢𝐧 𝐚 𝐥𝐨𝐧𝐠 𝐭𝐢𝐦𝐞. 𝐈𝐦𝐚𝐠𝐢𝐧𝐞 𝐭𝐡𝐢𝐬: 𝐭𝐡𝐞𝐲’𝐫𝐞 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐰𝐚𝐭𝐞𝐫—𝐛𝐮𝐭 𝐬𝐨𝐦𝐞𝐡𝐨𝐰, 𝐭𝐡𝐞𝐲’𝐯𝐞 𝐦𝐚𝐧𝐚𝐠𝐞𝐝 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐢𝐭 𝐟𝐞𝐞𝐥 𝐥𝐢𝐤𝐞 𝐭𝐡𝐞 𝐜𝐨𝐨𝐥𝐞𝐬𝐭 𝐭𝐡𝐢𝐧𝐠 𝐨𝐮𝐭 𝐭𝐡𝐞𝐫𝐞. 𝐆𝐞𝐧𝐢𝐮𝐬, 𝐫𝐢𝐠𝐡𝐭? Most water brands play up purity, wellness, or some super clean, health-focused vibe. But these guys went in the opposite direction, turning hydration into this edgy lifestyle choice with a darker, rebellious energy. At first glance, you’d probably think they were selling craft beer or something hardcore—definitely not water. Their slogan? “Murder Your Thirst.” And they put it in cans that look way more at home in a concert than a health store. They even partner with influencers who don’t follow the typical “hydration” crowd, making content that’s funny, borderline chaotic, and so different 𝑖𝑡 𝑎𝑐𝑡𝑢𝑎𝑙𝑙𝑦 𝑤𝑜𝑟𝑘𝑠. By now, you might’ve guessed it: this is 𝐋𝐢𝐪𝐮𝐢𝐝 𝐃𝐞𝐚𝐭𝐡. It’s a water brand that somehow made a basic product feel like an experience. They’ve turned a can of water into a statement—and they’re even using aluminum cans over plastic, scoring major points with the eco-conscious crowd. Honestly, it’s a masterclass in branding. Liquid Death shows that, sometimes, success isn’t about a unique product; it’s about a unique story. 𝐇𝐚𝐯𝐞 𝐲𝐨𝐮 𝐬𝐞𝐞𝐧 𝐚𝐧𝐲 𝐨𝐭𝐡𝐞𝐫 𝐜𝐚𝐦𝐩𝐚𝐢𝐠𝐧𝐬 𝐭𝐡𝐚𝐭 𝐦𝐚𝐝𝐞 𝐚𝐧 𝐨𝐫𝐝𝐢𝐧𝐚𝐫𝐲 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐮𝐧𝐟𝐨𝐫𝐠𝐞𝐭𝐭𝐚𝐛𝐥𝐞? 𝐃𝐫𝐨𝐩 𝐭𝐡𝐞𝐦 𝐛𝐞𝐥𝐨𝐰—𝐈’𝐦 𝐚𝐥𝐰𝐚𝐲𝐬 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐟𝐨𝐫 𝐟𝐫𝐞𝐬𝐡 𝐢𝐧𝐬𝐩𝐢𝐫𝐚𝐭𝐢𝐨𝐧! #MarketingGenius #BrandingStrategy #CreativeMarketing #MarketingInnovation #BrandStorytelling #DisruptiveMarketing

Everyone loves a baby pygmy hippo. From sports teams to cosmetics companies, #MooDeng's photos have flooded social media. 📌 Proactive strategic communicators often piggyback on popular trends, connecting in clever and authentic ways to convey messages and increase exposure. https://lnkd.in/eX_j_nMm #StrategicCommunications #CorporateCommunications #Branding #SocialMedia

Here’s what we achieve for all the brands we work with, including the legends at Candy Kittens 🍭 ✅ Instant Brand Introduction. With mass gifting, you’re not only introducing your brand, but you’re also giving foodie loving people the chance to experience it firsthand. ✅ Real-Time Feedback. Nothing beats watching customers engage with your product. It’s invaluable for learning how different flavours, textures, or even packaging resonate in real life. ✅ Content Creation + Social Proof. A campaign built on mass gifting results in organic content, driving clicks and conversions. It’s a treasure trove for paid ads, social proof on websites, and boosting your brand’s online presence. ✅ Maximising Reach. When you distribute products to foodiefluencers, you’re putting your brand in front of their perfect target market, driving authentic engagement and trust. The goal is simple: to help brands like yours get SEEN and LOVED by the right people. Brands, get in touch to learn more 💥 #Foodiefluencers

This has been a modern marketing masterclass. Liquid Death is the most talked about brand this year, and while some say think it will be another 'Prime' like fad, their marketing strategy and £1bn+ sales in the last year leaves me to believe otherwise. The recent shift from influencer-centric to community-based marketing is clear: - 61% of marketers say community-led growth is their top priority for 2024 - User-generated content drives 6.9x higher engagement than brand-created content - 92% of consumers trust organic, user-generated content more than traditional advertising Liquid Death has harnessed this community-led approach, tying together its social values and its target audience, to turn water into liquid gold! - Community-Driven Success: Liquid Death has built a cult-like following, with 3.5M+ Instagram followers and a 95% positive sentiment rate on social media. Their #DeathToPlastic campaign generated 1.2B+ impressions, largely through user-generated content. - Influencer Overload: Prime relied heavily on its celebrity founders, but studies show that 70% of consumers trust peer recommendations over influencer endorsements. Liquid Death's approach resonates more with the 92% of consumers who trust word-of-mouth marketing. However, if you haven't already seen it, their commercial with Ozzy Osbourne is the best piece of marketing I've seen in a long time. - Brand Authenticity: Liquid Death's dark humour and sustainability focus align with 86% of consumers who say authenticity is key in deciding which brands to support. Prime's positioning felt forced to many, leading to a 40% drop in brand trust scores in 2023. - Social Impact: Liquid Death's commitment to donating 10% of profits to water-related causes resonates with 77% of consumers who prefer to buy from companies that make a positive impact. Prime's charitable efforts felt less integrated into their brand story. --- Lesson learned: Build a brand that empowers your community, aligns with their values, and gives them a reason to spread the word. In today's market, authentic connections trump celebrity endorsements every time. #MarketingTrends #BrandStrategy #CommunityMarketing

At a time when many marketers are covered in fear-induced flop sweats over the potential to make a mistake or offend, there is a growing crop of brands proving people will reward crudeness and candor when it’s actually entertaining. The strategies and product markets differ, but brands from Nutter Butter and Duolingo, to Pop Tarts, Liquid Death, and beyond are using edgy, agile laughs to win over audiences. The work may appear creatively risky at first glance, but talk to these marketing leaders and it’s clear that unhinged might just be the safest bet of all. -- Kelly Amatangelo, digital and social lead at Nutter Butter parent company Mondelēz: “All of our content is created through the lens of extreme absurdity and deep lore, departing from a perfectly curated feed to experiment with the surreal side of the internet." -- Duolingo CMO Emmanuel Orssaud: “We are riffing on the same jokes that they make about our brand already. We’re inserting ourselves into the jokes about us that many brands would be trying to stay away from." -- Charisse Hughes, senior vice president and chief growth officer at Pop-Tarts parent Kellanova: “If you don’t understand your consumer, or who that content is for, then you can certainly go awry." Read more at Fast Company below.