Louisa Clack’s Post

The PRWeek UK Measurement conference in London yesterday was full of interesting talks, insight and ideas around measurement of the industry.  Food for thought all round, and my key take outs from many of the speakers were: ✅ PR is much more than a press release and the more integration there is between departments, particularly marketing and sales/operations teams, the more likelihood of success for a campaign.  Your shared results will make colleagues understand the value of PR. ✅ The language you use to convey your successes in a campaign to the C-Suite is key to their understanding of where it has moved the brand on. Understand what is useful for the business from a commercial perspective, and do more of it. ✅ Know what you’re measuring at the start of your campaign or strategy. Understand what is helpful to you; your tangible and useful measurement.  Where do you want to see impact - internal stakeholders, landing new clients, consumer action or industry allies and engagement.  Your work should always translate into ‘real world action’. ✅ Campaigns don’t have to be perfect - there is value in what measurement shows you that didn’t work or land well, and you can take that onto the next project. ✅ Allow space for evolution in how and why you measure your work.  Keep moving forward and keep up with the new. ✅ Always evaluate what you do - a speaker shared this quote which landed well: “If you can’t measure it, you can’t change it” by Peter Drucker. ✅ Comms professionals are guardians of reputation and our role is to provide our businesses and Board with the best views of their brand - the good and the bad (constructively). ✅ Don’t just show metrics as a pat on the back but take measurement seriously and work better. Thanks to all the speakers and panels for their time and shared knowledge.  This was the line up: https://lnkd.in/eMqiRhvu #PRWeekMeasurementConference #PR #Measurement #Comms

Boost Your 2025 PR Strategy with Independent PR Measurement & Audit. PR professionals and communications experts, as we approach 2025 and begin to plan and strategies, data-driven decision-making is no longer optional—it’s essential! Whether you are managing a global brand or a niche market player, integrating independent PR measurement and audit into your strategy is the game-changer your PR and communication team need. Why include independent PR measurement in your 2025 budget? ✅ Prove PR Value: Back up your efforts with hard data, not guesswork. Show stakeholders the real value of PR. ✅ Crisis Management & Reputation Monitoring: Get ahead of potential issues by keeping an eye on brand sentiment, CEO, Industry/Regulators and act before they escalate. ✅ Optimize PR Campaigns: Learn from PR performance data to adjust and fine-tune strategies for maximum reach and ROO. ✅ Competitor Intelligence: Stay ahead of competitors with deeper insights that goes beyond SoV. As you ahead 2025, you can can’t afford to base your strategy on assumptions. A robust PR measurement and audit plan ensures you are making informed, data-backed decisions every step of the way. 📩 Request for Quote: [email protected] #PRMeasurement #PRAudit #2025PRStrategy #CommunicationsPros #DataDrivenPR #PRBudget #MediaAudit #RequestForQuote #IndependentPR

Get ready for an electrifying session featuring Thabisile Phumo, APR, FPRISA, Executive VP Stakeholder Relations at Sibanye-Stillwater and a distinguished PR and communication expert. Thabile also serves on the executive committee of the World Communication Forum Association (WCFA). We're diving deep into "The Future of Storytelling: How Creative Tech is Revolutionizing PR and Communications." 📅 Save the Date: Thursday, June 20th 🕒 Time: 6 PM 📍 Where: Instagram Live, @diw_sa Why should this topic matter to you? It's a perfect prelude to our upcoming workshop on Creative Tech Fusion, where we explore the dynamic blend of creativity and technology—the powerhouse duo driving innovation in today's digital era. Creative Tech Fusion isn't just a buzzword; it's a strategic approach to understanding how creativity and technology intersect to shape our future. In today's fast-paced digital economy, grasping these intersections is pivotal for staying ahead. This session unveils how creative technologies are reshaping PR and communication strategies, offering fresh avenues to connect and engage with audiences. If you're intrigued by the evolution of storytelling, mark your calendar—you won't want to miss this! Join us for illuminating insights, emerging trends, and actionable strategies that will ignite your imagination and empower your journey. See you there! 😉

Reflecting on a great two days at PRWeek UK PR360 on the sunny south coast. Fantastic to hear from so many leaders driving change across the industry. Several themes emerged across the sessions, and a few key takeaways are: 🧠 “Earnfluence” and “brandformance” were just a couple of portmanteaux bandied around to demonstrate how in-house comms teams are leading the way in marketing, and to quote one speaker “stealing budget from other teams”. By telling stories in a more compelling way, we can provide fuel across a wealth of other marketing functions ✨Shiny campaigns win awards, but it’s the drumbeat which makes the real difference. Building a profile is good for your business and good for corporate reputation. By establishing trust and a positive relationship with the media, journalists are likely to take a more nuanced stance when your business is faced with an issue 📢If you’re not part of the conversation, it doesn’t mean the conversation isn’t happening. Brands need to be bold and take a stand on issues. If you want to build a profile for your business, you have to have views 📰 The traditional media still hold significant power - and with this power comes responsibility, in the face of unprecedented misinformation and disinformation. As PRs we have a role to play in holding the media to account. If you don’t set the record straight on every factual inaccuracy, the incorrect narrative becomes the truth 📈We often hear awareness touted as the key measure of PR success, but time and again we heard from businesses where the main focus of PR was to drive brand goals, from moving the dial on reputation, to shifting perceptions and changing customer behaviour 🤖 AI isn’t coming for our jobs, but it is coming for the specific tasks it can do better than us. As humans, where we will always have value is around personal relationships, context, guardrails, and empathy #pr360 #prinsight #prconference #pragency

Good Tuesday | BCorp achieved 14 pieces of press coverage in 3 months, without a PR agency! 🚨 From The Guardian to Drew Barrymore’s Show, the brand has been everywhere in the press. This Cornwall-based stationery brand (and certified B Corp) is one of our best success stories of how PR is done better by the people closest to the product. Rhiannon Cartmell, their Customer Service & Studio Assistant is a powerhouse at securing press for the brand. Knowing it inside out, she can quickly jump on relevant press requests and opportunities. 🔑 PR Tips from Good Tuesday: ✅ Weekly PR routine: Consistent pitching, fresh angles, and follow-ups, every week. ✅ Follow-ups matter: Thursdays are for nudges to make sure no pitch goes unnoticed! ✅ Quarterly strategy: PR Dispatch’s framework keeps their PR game sharp and focused. Their success isn’t just about seeing the brand in the press, it's driving growth, boosting their Google domain authority, and landing partnerships. Good Tuesday's achievements show that when PR is in the hands of the people who know the product best, the results are unmatched. We recently shared an in-depth look at their incredible success on our journal. Read here: https://lnkd.in/eXP4bPb4 #PRSuccess #GoodTuesday #PRDispatch #PRTips #PRWins

I'll be attending PRmoment's "PR Masterclass: The Agency Groth Forum" again this year on Tuesday 12th November. Ben and his team always host excellent events and it's safe to say last year's forum was one of the best and most interesting events I've yet attended. This year's promises to be no different. 11 quick fire masterclass talks from some of the best speakers and brightest minds in our industry. Rachel Bell on scaling a business Andrew Bloch on lessons from 100 pitches Rachael Marshall on the key financial KPIs for agency Ngozi Emeagi on understanding an agency's role in a complex stakeholder environment Andy West on building a new business pipeline Joe Walton on building and scaling an independent firm Jim Donaldson on winning the PR talent wars Sharon Bange on setting a PR pitch code of practice Anna Rashid on how PR can dominate earned social in integrated agency teams An in house panel with Admiral's Addy Frederick, Dynatrace's Darshna Kamani and IBM's Lucy Linthwaite. But there's more! I've kept what in my (admittedly biased!) opinion will be the very best until last - CommsClarity Consulting's Paul Hender will be bringing his brilliant & informative presenting style to the event. Paul will discuss how PR Agencies can use data to grow. He will cover how to demonstrate impact and value to clients, why better measurement will lead to increased client fees and increased margin, when PR firms should develop their own in-house measurement teams, whether you need measurement tools or measurement people, the tools to use and how do you get the best out of them, telling your story with data & the importance of narrative, and how to build data-driven skills and culture in your agency. Told you it would be a good day! Hope to see you there, full details, how to book etc all in the Linkedin comments below. #publicrelations #pragency #prmasterclass #AgencyGrowthForum

As a former CMO, I've worked with PR firms/professionals for decades. What Jennifer Stephens Acree and her team have built, and I've been lucky enough to get a sneak preview, is truly a game-changer in terms of PR Measurement. If you own external communications/PR, you'd be wise to take a look (or have the person on your team who does!) - really a step-change. #pr #comms #measurement #datadriven

🚀 Webinar Invitation: Empowering Comms Teams with Online Newsrooms 🚀 With 66% of PR pros in hybrid roles and 75% facing time pressures, it’s critical to centralise media assets, streamline workflows, and strengthen media relations. Join us to learn how mastering online newsrooms can: ✅ Enhance brand consistency ✅ Simplify media workflows ✅ Strengthen media relationships ✅ Maximise coverage 💡 Register now and get actionable insights to transform your PR strategy. Spaces are limited! https://hubs.li/Q02TN7by0

If journalists aren’t reading your press releases where else will they find out about you? Are you struggling with the amount repetitive tasks ? How do you cater for all the different media types, audience needs and requirements? Join our webinar to find out how a online newsroom can help!!

This week I attended the PRWeek UK Measurement Conference to learn all about best practice when it comes to evaluating comms output and crunching data. Not the most sexy of subjects I admit but it’s SO vital that we show what PR can do and achieve. As PR people we know the impact, but historically our industry hasn’t been great at proving it. It’s time for that to change. So, here are some of my topline take-outs from the day: 👌 Know what true success looks like before the work starts 🔢 Work with metrics that really matter to your business to showcase how your work has impacted business goals 🤔 Constantly ask yourself, ‘so what?’, to get to the bottom of what the work really achieved 💰 Measurement can be expensive when done well, but it’s worth the investment 😇 It can also be done on a shoestring and there are some clever ways to think outside the box 🎓 Embed continuous learning and innovation, measuring throughout and allowing space for change when something isn’t working 🔁 A circular model works best, always finishing up by evaluating what did and did not work – then importantly applying those learnings to refine the next piece of work If you do nothing else, just take the time to stop and measure. Start small but do it. Would love to hear how others tackle measurement; how do you showcase the power of PR? #PRmeasurement #KPIs #Communications #Metrics #prweekmeasurementconference