Louisa Moore’s Post

Earth Day 🌎 is a perfect time to reflect on sustainability and how our purchase behavior impacts the environment. As consumers, we should know the importance of making eco-friendly choices and how our small changes in consumption habits can have a big impact on the planet. As market researchers, we often view sustainability as a crucial aspect of business strategy. We believe integrating sustainable practices into business operations will meet consumer demands, enhance brand reputation, and drive long-term success.

🌍 World Earth day has turned our attention towards the importance of sustainability, but how convinced are consumers? 🛍 Our latest Consumer Compass report reveals some concerning trends on the topic, particularly when it comes to spending habits. 📈 Despite 2023 being declared the warmest year on record, our survey shows sustainability concerns have notably dropped in the last six months. While 74% of consumers prioritise price/value, only 39% view sustainability as a key purchase driver. Alex Ward-Booth explores this trend against government green commitments and highlights how Savanta's AI tool - TrendVue - can help brands decode evolving consumer trends around sustainability. #savanta #consumercompass #sustainable #future #TrendVue

If sustainability is on your radar, our latest consumer compass report will have some interesting insights. We are seeing some other interesting trends in the report this quarter, with consumers across Europe feeling a bit more confident this quarter (although it's not universal). https://lnkd.in/eUVSqiW2

Against the back drop of the cost of living crisis (and other global crises right now) the net effect has been an inevitable de-prioritisation of sustainability in the consumer mindset and their purchase power. However, industry and organisational environmental goals remain, as well as the confines of operating within existing regulation and impending legislation. So the question is 'How can brands balance regulatory changes with the shifting sustainability awareness of their consumers?' This is a huge challenge, but also presents huge opportunity if brands can navigate successfully and take consumers on that journey. Alex Ward-Booth explores this further in the article below and you can also download the latest quarterly Savanta European Consumer Confidence report for more context on consumer confidence right now across key European markets.

As consumer confidence improves across European markets, how does it impact sustainability considerations? Find out in our latest Consumer Compass report #savanta #consumercompass #sustainable #future 

Do you want to enhance your company’s sustainability? 🌱 Sustainability is at the forefront of consumer concerns. Consumers are demanding transparency in product origins and sustainable practices from the brands they support. By collaborating with ERA, you can ensure detailed traceability of products from source to store. Download our latest insights, click on the link in comments below. #ERA #ValueThroughInsight #retailrevolution

Is Sustainability Worth the Price? Imagine a healthier planet 🌍 with every purchase you make. But do consumers favor sustainability over cost? 💰 Nielsen reports 66% of global consumers do, and this rises to 73% for Millennials. Why? Sustainability is more than eco-friendliness. It’s a stand for our legacy. Brands advocating sustainability are viewed as consumer identity partners. Is the cost justified? A Journal of Marketing study says yes, with sustainable products showing a 5.6% sales jump versus non-green ones. Consumers aren’t just willing, they’re actively seeking sustainable goods. Let's see sustainability not as a cost, but an investment. An investment in our planet, our future, our consumer relationships. As we embrace the green revolution, let's focus on integrating sustainability in our value proposition. Are you ready to make sustainability your brand's signature? Let's start the conversation! 🌿🌱💼🚀🌍 #Sustainability #GreenRevolution #ConsumerBehavior #Branding #Investment #Future

🌿 Embracing the Rise of Green Consumerism! 🌿 In an era where sustainability is paramount, the rise of green consumerism represents a powerful shift towards more eco-conscious choices. Today, I'm excited to delve into this transformative trend and explore how it's shaping the future of business and consumption. Green consumerism goes beyond mere purchasing decisions; it embodies a mindset rooted in environmental awareness and responsibility. From choosing products with minimal carbon footprints to supporting brands committed to ethical sourcing and production, consumers are increasingly prioritizing sustainability in their buying habits. Here's why the rise of green consumerism is so significant: 1️⃣ Demand for Sustainable Products: Consumers are voting with their wallets, driving demand for sustainable products across industries. From eco-friendly clothing and renewable energy solutions to plant-based alternatives and zero-waste packaging, businesses are responding to this demand by offering more sustainable options. 2️⃣ Transparency and Accountability: With greater access to information, consumers are holding companies accountable for their environmental practices. They expect transparency throughout the supply chain, from sourcing raw materials to manufacturing processes and beyond. Brands that demonstrate a genuine commitment to sustainability stand to gain trust and loyalty from discerning consumers. 3️⃣ Innovation and Collaboration: The pursuit of sustainability is fueling innovation and collaboration across sectors. From startups developing breakthrough technologies to established companies adopting circular economy principles, the business landscape is evolving to meet the demands of a greener future. 4️⃣ Corporate Responsibility: Businesses are recognizing the importance of integrating sustainability into their core values and operations. Corporate sustainability initiatives encompass everything from reducing carbon emissions and water usage to promoting fair labor practices and community engagement. By aligning with consumer values, companies can enhance their brand reputation and competitiveness. 5️⃣ Empowering Consumer Choices: Green consumerism empowers individuals to make a positive impact through their everyday purchases. By supporting environmentally responsible brands and products, consumers can contribute to a more sustainable economy and help drive positive change on a global scale.🌎💚 #GreenConsumerism #Sustainability #EthicalBusiness #ClimateAction #MakeADifference

This means that most of us are actively seeking solutions that can contribute to protecting our planet. 👏 What challenges do we face in the era of sustainable development, and what opportunities are opening up? Consumers' conscious choices are increasingly influencing how brands operate. McKinsey's report notes that 95% of consumers consider ecological aspects when making purchases. 🌱 This isn’t just a trend but a deep shift that is redefining the approach to consumption. 💡 How can brands meet these expectations? Transparency ✔ - consumers want to know where products come from and what real impact they have on the environment. This is no longer just a trendy topic, but a daily decision at the store shelf. Sustainable production ✔ - brands that don't pivot towards eco-friendliness risk losing consumer trust. Companies must strive to minimize their carbon footprint by choosing eco-friendly materials and production processes. Values over profits ✔ - modern brands should engage in long-term initiatives that support environmental protection and local communities. Consumers appreciate when companies do more than just sell products – they want to see brands working towards a better future. 💬 What actions are you taking in your companies to prioritize sustainability? What challenges do you face, and what opportunities do you see in running more eco-friendly initiatives? #sustainability #ecofriendly #consciouschoices #consumer2024

The Mintel 'Global Outlook on #Sustainability: A Consumer Study 2024-25' is out. Full of great insights, what actions can marketers take? 🤔 (B2B audiences are consumers too as social media algorithms see them as individuals).   ⚖ Split your budget between the old and young. - Young consumers are the most concerned about climate change by age group, but when it comes to activities and behaviors it's the over 55's who have the strongest levels of belief in climate change and the strongest belief that they can have an impact. Ensuring a chunk of your budget goes to this cohort can result in more action. 👟 Bridge the say-do gap by moving the messaging away from 'sustainability' to 'efficiencies' which feels more actionable and meaningful, highlight benefits that are tangible to communities, bring forward the human benefits. People are massively reducing consumption through buying less clothes, using less energy - but it's all based on an efficiency and economic point of view. - There is a say-do gap. People are apathetic about their impact even though they say they want to make a difference (the drop in numbers from those who say they care about plastic pollution to those who recycle for example) --> this is the say-do gap. 📈 Show trusted 3rd party logos with any claims. Share clarity on the metrics used for measuring. - Challenging consumer skeptism in 'sustainability' - 50% of people in Germany don't believe company 'greening' claims for example. 🎧 Spotify podcast talking through the key findings: https://lnkd.in/exE9ePMs