Louis Butterfield’s Post

This week, Louis interviewed Lara Acosta And she's never tried maple syrup How does she even live, you ask? Let's dig in. But first, a breakdown of the week: Post Impressions: 4299 → 2132 Pieces of content posted: 2 Profile views: 392 → 425 Comments #: 100 → 59 Followers: 906 → 936 Top lessons for the week: #1 A great way to find an offer Is to think of what YOU needed a year ago How we figured it out: ↳ Thought about which niche we're experts in ↳ Asked what WE needed 1 year ago ↳ Built that The result? We're now helping creative agencies escape the feast-or-famine lead generation cycle. #2 Our new content focus: ↳ Help you make better LinkedIn videos ↳ Help you nail cold outreach as a creative agency #3 Louis interviewed Lara Acosta this week. (Yes, he was terrified. No, he didn't pass out.) She dropped knowledge bombs on: ↳ Why she's doubling down on video ↳ The exact numbers it's done for her biz ↳ How you can make better LinkedIn videos Full interview coming next week. #4 We've been failing at posting consistently. How do you stay consistent when building in public? Share your tips. I promise to read them. (Can't promise I'll follow them. But I'll try.) Want to learn how to make better LinkedIn videos + rock cold outreach for your creative business? Follow along. See you in week 4 🫶

I applied to 700+ jobs through cold outreach. Only won 1. (I really hope this helps Job seekers on LinkedIn) ↳ Didn’t have a bank account ↳ Didn’t have a mentor to support me ↳ Didn’t have clarity on where to begin I’m grateful for the day when I got introduced to cold DMs. Despite the fact, that a lot of folks discouraged me. ‘It’s just a waste of time’ ‘You won’t get any response from them’ Guess what? I listened to my heart and kept at it. I knew I had all the skills to help content creators out there. To create video content that they could only visualize. It became a reality when I landed my first-ever client after 700 DMs on Instagram. Sounds crazy, right? It was an author who wanted to market her 200-page book through short videos. As a writer, she was clueless about video marketing. I showed her my portfolio and she was convinced enough to work with me. Created a solid video strategy for the month and got the ball rolling. In only 3-4 videos I generated 100k views for her Instagram & YouTube. On top of that, I: ↦ Earned her trust and exceeded her expectations  with my personalized strategy ↦ Got a recurring client who reached out to me multiple  times even after the contract ended Why do I tell you this? You hear several NOs before hearing a YES. And that one YES outweighs all the rejections. For me, it took 90 days to get there. For you, it could be 30 or less. Trust the process and keep going with it. Your people are waiting for you. P.S: Have you ever tried cold DMs to land clients?

LinkedIn Mistakes: If You're Selling in My Inbox, You’ve Already Lost Me 🚫📥 Attention, Marketing Managers! Here's a quick PSA: Sliding into my LinkedIn inbox with a sales pitch is like asking someone to marry you on the first date—cringe-worthy and way too fast. 💍😬 Look, I get it. You've got sales targets, KPIs to crush, and products to push. But here’s the truth: LinkedIn isn’t a platform for speed dating—it’s about building meaningful connections. I can’t tell you how many times I’ve opened my inbox to a cold, lifeless pitch. No “Hey, how are you?”—just straight to “Buy my stuff.” 🙄 Pro tip: Before jumping into the hard sell, take a moment to engage. Comment on posts, share thoughtful insights, or spark a genuine conversation. Relationships take time to build—like dating. Start with coffee, not the proposal. ☕💔 Next time you're tempted to send that instant sales pitch, pause and ask yourself, “Would this work if I were meeting someone face-to-face?” Spoiler: No, it wouldn’t. What’s your biggest LinkedIn pet peeve? Let’s swap stories and have a laugh! 😄 #LinkedInEtiquette #BuildConnections #NoColdPitch

Be different. Stop doing what they do. Rise above your competition. How? ➔ Spend less time on massive action. ➔Think more strategically. ➔ First, identify what not to do. Stop reaching out to people who don't know you. ➔ Think about how to identify those who need your solution. Start engaging with people who know you and see you as an authority. Here’s one way, but there’s more. I had a client who used to call people who placed ads, which sounded like this… ❌Cold calls before us: "John, this is Joe with ABC Company; I see you have an ad looking to fill a position; we can help" ❌Results - 100 calls resulted in 1-2.5 meetings a day with only around a 45% show-up rate for the meetings. ➔ We shifted their tactic from cold outreach to warm outreach. By utilizing LinkedIn polls. ➔ They started asking something like this on their polls: "What are your top three problems with” ______________. ^^The blank is what they specialize in. ➔ Now, suddenly, they had a list of people who answered the poll who were targeted warm leads. ✅New warm call strategy: "Bob! It's Joe; I'm on your LinkedIn profile right now…" ✅Instantly, they're captivated. The rest of the call sounded like this… "Thanks for taking my poll, and I need your help." "Would you be opposed to a 15-minute interview so I can learn what you're doing with ________? (This is the subject of the poll challenge.) “It would be helpful for all of our readers, and if there are additional ways we can help you, I'd be happy to address that as well." ✅ Now, they have a list of warm leads, captivating their attention to get them to engage in conversation. ➔ In the interview for their LinkedIn newsletter, they would make a genuine connection while learning about their prospects' problems. ✅ The result: This company 6x their appointments while spending 25% as much time as they did previously with cold outreach. ✅ These were qualified appointments with people who showed up to meet with them at a rate of more than 80%. Want to rise above your competition by innovating? 📘Grab a limited-time complimentary copy of my book “The B2B Blueprint To Predictable Sales” Click my name for access ➔ Chaz Horn #gorockthisday

LinkedIn is a goldmine for sales professionals… if you avoid these pitfalls: - The Profile Conundrum: A sparse or buzzword-heavy profile won't cut it. Think of your ideal prospect – what would you say to them? Craft your profile with this conversation in mind, making it engaging and genuine. - The Generic InMail Trap: Mass, impersonal InMails are a no-go. Dive deep into your prospect's interests and challenges. Tailor your message to resonate with their needs. - The Content Dilemma: Start small with content that adds value to your audience, such as insightful blogs or industry news. Then, gradually share your experiences and best practices. - The One-Way Conversation Issue: LinkedIn thrives on interaction. Viewing it solely as a platform for broadcasting your achievements or products is a missed opportunity. By steering clear of these mistakes and adopting a strategic, thoughtful approach, you can transform your LinkedIn presence and drive meaningful business outcomes. Get started here: https://lnkd.in/e7jA2uQz Via Paul Petrone from LinkedIn #LinkedInTips #SalesStrategy #salesleadership

Ever caught yourself listening just to reply?🤔🤔 We’ve all been there—waiting for our turn to speak, rather than truly understanding the person in front of us. But real communication happens when we listen like a sponge, absorbing and understanding every word. When we listen to understand, not just to respond, we build deeper connections and foster real empathy. Next time we’re in a conversation, let’s be the sponge, not the brick. We’ll be amazed at how much more we can connect with others! P.S I offer lead generation and Social media pages management at the flat rate of just $500. I have just one spot left for this month! Let's jump on a quick zoom or message me here if you're interested! https://lnkd.in/gCq9ewDA #ActiveListening #CommunicationSkills #Empathy #BetterConnections #friday #socialmediamarketing #leadsgeneration #ad Neil Stapish Miriam Vargas Jakacia Phipps Anne Handayani Heike A. F. Spiesshoefer Heidi Brown

How to Reach Out to Clients on LinkedIn (Without Feeling Spammy!) Want to connect with potential clients on LinkedIn but don’t know where to start? Follow these simple, effective steps to stand out and build real relationships. 1️⃣ Optimize Your Profile: First impressions matter! Ensure your profile speaks directly to your ideal client—clear headline, professional picture, and a value-driven “About” section. 2️⃣ Engage Before Pitching: Comment on their posts, like their content, and share meaningful insights. Build familiarity before sliding into their inbox. 3️⃣ Send Personalized Connection Requests: Don’t be generic! Mention something specific, like a shared interest or a recent post they made. Example: “Hi [Name], I loved your recent post on [Topic]! Would love to connect and share insights.” 4️⃣ Craft a Value-Driven First Message: Avoid the sales pitch! Instead, focus on offering value or starting a conversation. Example: “I noticed you work in [Industry]—I’d love to hear your thoughts on [specific topic].” 5️⃣ Follow Up Strategically: If they don’t reply, wait a few days and send a friendly follow-up. Keep it short and relevant, showing genuine interest. 6️⃣ Be Consistent: Building relationships takes time. Post valuable content regularly to stay visible in their feed and establish yourself as an expert. 💡 Remember: It’s not about selling—it’s about solving their problems and showing you’re the right person to help. Which of these steps you do? Comment below 👇 #getclients #linkedinpost #wordpress #wordpressdeveloper #websitedesign

𝐓𝐢𝐦𝐞 𝐟𝐨𝐫 𝐚 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧 𝐏𝐫𝐨𝐟𝐢𝐥𝐞 𝐂𝐡𝐞𝐜𝐤𝐔𝐩! ⁣ Your profile getting ignored?⁣ No visitors, no leads, right?⁣ ⁣ If your LinkedIn profile doesn’t have these 5 key elements, it’s not just underperforming, it’s actively costing you opportunities.⁣ ⁣ Let’s fix that today.⁣ ⁣ Here are the 5 essential elements your profile needs to attract leads:⁣ ⁣ 🔹 𝟏. 𝐀 𝐇𝐞𝐚𝐝𝐥𝐢𝐧𝐞 𝐓𝐡𝐚𝐭 𝐇𝐨𝐨𝐤𝐬⁣ Your headline is prime real estate.⁣ Skip the “Title at Company” cliché, your visitors already see that.⁣ ⁣ 👉 Instead, use this space to:⁣ ⁣ Highlight who you help⁣ Explain how you add value⁣ ⁣ 🔹  𝟐. 𝐀 𝐂𝐥𝐞𝐚𝐫 𝐚𝐧𝐝 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥 𝐍𝐚𝐦𝐞⁣ ⁣ No gimmicks, no nicknames.⁣ Stick with your real name to maintain professionalism and credibility. ⁣ It’s also better for searchability!⁣ ⁣ 🔹 𝟑. 𝐀𝐧 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲 𝐓𝐡𝐚𝐭 𝐀𝐥𝐢𝐠𝐧𝐬 𝐰𝐢𝐭𝐡 𝐘𝐨𝐮𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞𝐬⁣ ⁣ Your industry field should be optimized according to what your audience would search for.⁣ ⁣ 👉 Test this:⁣ ⁣ View your profile analytics.⁣ See which industries your visitors belong to.⁣ Adjust accordingly for maximum relevance.⁣ ⁣ 🔹 𝟒. 𝐀 𝐂𝐮𝐬𝐭𝐨𝐦𝐢𝐳𝐞𝐝 𝐔𝐑𝐋⁣ ⁣ A default LinkedIn URL looks unpolished.⁣ Customizing it is simple, and it adds instant professionalism.⁣ ⁣ 💡 Example:⁣ https://lnkd.in/gGmSUWV2 📌 Use it in your email signature, resumes, and even business cards.⁣ ⁣ 🔹 𝟓. 𝐄𝐚𝐬𝐲 𝐂𝐨𝐧𝐭𝐚𝐜𝐭 𝐎𝐩𝐭𝐢𝐨𝐧𝐬⁣ Don’t make people jump through hoops to reach you.⁣ ⁣ 👉 Add these to your profile:⁣ ⁣ Email address⁣ Website⁣ Social handles⁣ Why? Because if people can't reach out to you easily, they'll just move onto the next person.⁣ ⁣ If your LinkedIn profile isn’t optimized, you’re not just invisible, you’re losing business.⁣ ⁣ Need help standing out?⁣ Drop a “Fix” in the comments or DM me, and I’ll share tips to get you started!⁣ ⁣ #LinkedInTips #ProfileOptimization #LeadGeneration #PersonalBranding

Ever feel like LinkedIn is a ghost town for you? Posting away, but nothing comes up, when it comes to getting new clients? Trust me, you're not alone! You can totally turn your profile into a lead magnet – and I'm not talking years of waiting around. Here are 5 super simple tips to get you started: 1️⃣ Be the chatty friend, not the robot. People connect with real people! Share your experiences, the wins, and reply to comments. 2️⃣ Picture perfect with a twist. Make your posts visually recognizable. Consistency is key! 3️⃣ Catchy headlines. Your headline is like your first impression. Don't just list your job title. Tell everyone what problems you solve for people and how you're awesome at it! 4️⃣ Brag a little (but in a good way). What makes YOU the go-to person? What problems do you solve for your clients? Don't be shy – tell them why they should care and how you're different. 5️⃣ Call to action time! Don't leave people hanging. Tell them what you want them to do next. So,are you ready to turn LinkedIn into your lead generation machine? Let me know in the comments✨ And DM me if you want 1:1 Personal Consultation and I will help you to grow your brand✨ #linkedincreators #linkedinfamily #personalbrandingtips #marketingtips #rohanlalchandani #contentcreators

I spent 100 hours analyzing my top 14 most effective LinkedIn messages These messages book me 100s of meetings each month Struggling to get replies on LinkedIn? You’re not alone. It’s tough to: - Start a convo without sounding pushy - Build connections without seeming salesy - Stand out in a crowded inbox Missed chances mean missed opportunities. But as someone doing lead gen, I know it doesn’t have to be this way. With a solid framework, it's easy This document gives you exactly that—only using LinkedIn: → Get replies that lead to real chats → Build rapport, not just send pitches → Make your messages land with impact Inside, you’ll find: 1) 14 x tested LinkedIn templates 2) AI-powered message lines 3) Follow-ups that work 4) Various approaches 5) And more Want to see how it’s done? 1. React to this post. 2. Comment anything or message me with ''unlock'' and I'll send it over. Not connected yet? Just send a request first