MD at Harvard - PR and Marketing for Tech and Media brands (Specialise in Data Intelligence, AI, EV, Enterprise Tech, Consumer Devices, Gaming)
Our new AI-powered Insights-as-a-Service (IaaS) offering, powered by NarrativeWorx has been, and will be, a gamechanger in helping tech brands understand and manage their reputation. So much of our industry is based on intel we can see in public forums, focus groups and qualitative research. All of which is powerful but are manufactured forums that don't always lead to the crux of a brand challenge. There are many reasons I’m excited about what Insights-as-a-Service means for our clients, but to pick a few: 1. C-Suite sentiments unveiled: Finally, a way to understand what tech decision-makers truly think about your brand behind the scenes - without relying on public posts or surveys, or setting up a forum that could skew the opinion anyway 2. Proactive reputation management: By accessing "hard-to-see conversations," tech companies can address issues before they hit mainstream media. Whether that's an issue directly impacting your business, or an industry trend you need to have a view on. IaaS puts you ahead of everyone else! 3. Competitive edge: Early adopters of this could gain a significant advantage in understanding and shaping market perceptions. Tech remains a saturated market with millions of businesses vying for attention and authority. This offering has been developed to give our clients a head start... Read more here: https://lnkd.in/euk_ibjy
