Lori Straus Communications’ Post

If you're working with a content writer, you may wonder if it's ever appropriate to ask for a rewrite. The short answer: yes. If the piece doesn’t fit the theme or topic you asked for, doesn’t exemplify your brand’s voice, or isn’t convincing, it's fair to ask for a rewrite in the early stages. However, if you’ve approved previous drafts, requesting a new piece isn't the right call. Instead, speak directly with your writer to understand where the miscommunication may be coming from. To avoid needing a rewrite, give your writer all the information they need before they start writing, including your mission statement, company values, target audience, and call to action. #ContentWriting #ContentTips

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