Liz Josol’s Post

Qualified and engaged appointment setting is an effective campaign to generate sales opportunities for B2B companies.

Last year, one of our clients faced a common yet frustrating dilemma: their ABM was spot-on, targeting was precise, but the conversion? Not so much. They were capturing attention but not capitalizing on it. Sound familiar? Here’s where the magic happened. We introduced strategic appointment setting to bridge the gap. The result? A game-changing shift! We didn’t just reach their buying groups; we engaged them, deepened the conversations, and moved them through the funnel—effectively and efficiently. 💡 The take-away? ABM is powerful, but the real success comes when you seamlessly connect those targeted efforts with solid appointment setting strategies, transforming potential into actual business wins. At Optimyzed, our in-house team of experts stands ready to provide support, ensuring each strategy is perfectly tailored to our clients’ unique needs and executed flawlessly. Ready to see similar results? Talk to us on how pairing ABM with effective appointment setting can transform potential into powerful business results and generate tangible opportunities. Take the first step towards transforming your marketing results today! Email us at [email protected] to discuss how we can align our expertise with your business goals. Let’s make your marketing efforts count! 🚀 #Optimyzed #BusinessSolutions #ABM #AppointmentSetting #DemandGeneration #B2B #SalesStrategy #MarketingAutomation #LeadGeneration #CustomerEngagement #SalesEnablement

Very timeline post as quite a number of B2B tech companies may have so many leads that are in the pipeline and being nurtured - and timely appointment setting will trigger engagement with the leads in qualifying and identifying challenges for a meaningful conversations... #B2Bmarketing #demandgeneration #appointmentsetting

More massive brands under our belt last month!🚀 You might be thinking, “There’s no way these industry giants would work with me!” And in some cases, you might be right. That’s why we specialise in understanding your market, targeting the brands that truly fit your product or service.🎯 Our lead generation services work across any industry, for companies of any size. So why wait? Join the 520+ clients who trust us to grow their businesses the easier, stress-free way. Ready to see your potential ROI? Let’s talk business! Schedule a call with us today.🤝 #leadgeneration #b2bmarketing #b2bsales #marketingagency

Last week two B2B CMOs told me “we're not ready for ABM”. There’s a lot of confusion about what ABM is, so let’s keep it simple: ❌ ABM not a tool ❌ ABM is not a GTM solution ❌ ABM doesn’t have to be expensive ❌ ABM is not only for large companies with high-ticket clients 👉 ABM is a strategy for prioritizing and segmenting accounts. Let's agree that B2B means marketing and selling to companies. This means you need to know who those companies are. It doesn't matter if you're going for a broad market or a niche. Account lists will help you to: ▪️ Align Sales & Marketing ▪️ Clarify targeting and messaging ▪️ Prove marketing’s impact on deals and revenue ▪️ Split marketing investment between account segments ▪️ Make your content more personalised, valuable and relevant Stop vaguely defining your audience as "Swedish IT companies". Instead, focus your marketing on the ACCOUNTS you'd love to win in the next 2-3 years. There's no such thing as being "ready" for ABM. You can't be too small to be reaching the right people with the right message. Start working with account segments, and your marketing will gain traction and clarity. Forrester research predicts that the future of B2B marketing is a mix of ABM and demand gen. I think we're already there. #b2bmarketing #demandgeneration #abm

B2B appointment setting is evolving rapidly as businesses adopt advanced technologies and data-driven strategies to stay competitive. In 2025, techniques like AI-powered lead targeting, hyper-personalized messaging, and multi-channel communication will redefine how companies connect with prospects. Success will require blending cutting-edge tools with human expertise to ensure meaningful interactions. Whether outsourcing or managing in-house, businesses must prioritize efficiency, engagement, and adaptability. Imperishable Solutions Private Ltd. offers tailored strategies and end-to-end support to enhance appointment-setting efforts, driving measurable sales growth. #B2BAppointmentSetting #DemandGeneration #LeadGeneration #SalesStrategies #PersonalizedMarketing #B2BMarketing #AIinSales #AppointmentSetting2025 #SocialSelling #BusinessGrowth #DataDrivenDecisions #CRMSolutions #B2BEngagement #FutureOfSales

Did you know that bad leads can cost B2B companies up to 30% more per marketing qualified lead? In ABM, where every account is meticulously chosen, this inefficiency can be particularly damaging. Here's how to unleash the power of precision lead targeting: Go Deeper: Firmographics are good, but leverage technographics & intent data to find buying committee members! ️ Personalize: Score leads & craft messages addressing their specific pain points. Industry use cases with similar companies are your secret weapon. Orchestrate Engagement: Align social, email, & website experiences for a seamless, multi-touch journey. Build trust & recognition. Quality over Quantity: Nurture fewer, high-potential leads. Targeted display ads on industry publications frequented by your ideal customers? Now we're talking! ️ Struggling with ABM lead quality? Share your challenges below! #marketing #abm #B2B #sales

Lead generation offers several key benefits: Increased Sales: More targeted prospects lead to higher conversion rates. Cost Efficiency: Optimizes marketing spend by focusing on qualified leads. Better Customer Insights: Helps tailor marketing strategies based on lead data. Improved Brand Awareness: Reaches the right audience, enhancing visibility. Customer Retention: Nurtures relationships for long-term loyalty. Measurable Results: Tracks performance and ROI effectively. Focus on Core Audience: Saves time by targeting qualified leads, improving efficiency. These benefits drive business growth and profitability. #LeadGeneration #B2BMarketing #SalesFunnel #DemandGeneration #InboundMarketing #Prospecting #SalesPipeline #LeadNurturing #ConversionRate #MarketingStrategy #B2C #sparkluxmarketingagency Oder now : https://lnkd.in/gGX-aPpr

Unlock the Secrets to Building High-Converting Sales Funnels! 🚀 Dive into the blueprint: Define your target audience, attract them through multiple channels, and entice with irresistible lead magnets. Nurture and convert leads into loyal customers, then upsell and cross-sell for added value. Provide stellar support and maintain engagement post-sale to foster lasting relationships. Measure, optimize, test, and iterate for continuous growth! 💼 📞 Call us at +91 99801 60264, +4407384021657 🌐 Visit our website at https://lnkd.in/dweRNa7d 📧 For inquiries, reach out to us at [email protected] . . . #digileapservices #digileap #salesfunnels #conversionstrategy #leadgeneration #targetaudience #multichannelmarketing #leadmagnets #customernurturing #customerconversion #upselling #crossselling #customersupport #customerengagement #longtermrelationships #measurementandoptimization #testanditerate #marketingtips #digitalstrategy #businessgrowth #onlinemarketing #trendingnow

Finding the Right Leads by Industry Verticals: Why It Matters? In the ever-evolving world of marketing, one-size-fits-all strategies no longer cut it. To achieve real success, businesses need to go beyond generic outreach and focus on finding the right leads—specifically, those that align with their industry verticals. Why is targeting by vertical so impactful? ✅ Relevance Drives Results By focusing on a specific vertical, your messaging and solutions speak directly to the unique challenges and opportunities within that industry. This builds trust and positions you as a true expert in their space. ✅ Efficient Use of Resources Instead of casting a wide net and hoping for the best, vertical targeting ensures your efforts are concentrated on prospects most likely to convert. The result? Higher ROI and better relationships. ✅ Enhanced Campaign Performance Tailored strategies resonate more deeply, improving engagement rates and driving meaningful conversations. When leads see that you get their industry, they’re more likely to move forward. How do you start finding the right leads by vertical? 1️⃣ Understand Your Ideal Client Profile: What industries benefit most from your solutions? 2️⃣ Leverage Data and Technology: Platforms like fortune advertising make it easy to filter leads by territory, compliance, and vertical for optimal targeting. 3️⃣ Craft Vertical-Specific Messaging: Speak their language, highlight their challenges, and showcase how you deliver value. Smart businesses don’t just look for leads—they seek the right ones. Focused lead generation by industry vertical can be the game-changer your strategy needs. Ready to unlock a smarter approach to leads? Let’s connect and discuss how vertical targeting can elevate your results! #LeadGeneration #VerticalMarketing #SmartStrategy #BusinessGrowth