"Liz is the #1 marketer to follow on LinkedIn." - Her Mom | Owner Content Phenom | SaaS Investor | contentphenom.com
To CMOs and CEOs who want overnight content marketing ROI: You don't understand content marketing. #contentmarketing #marketing
Couldn’t agree more. 👏👏 Content marketing isn’t a microwave dinner—it’s a slow-cooked meal. If you’re looking for overnight results, you’re missing the bigger picture. The real power of content marketing isn’t in quick wins—it’s in building trust, driving long-term engagement, and creating a foundation for sustainable growth. So, to the CMOs and CEOs out there: Stop chasing speed and start investing in strategy. Trust the process, track the progress, and let content marketing do what it does best—deliver results that last.
I believe its beyond content marketing. If a CEO or CMO expects overnight ROI on anything, they're not steering the ship—they're setting it on fire.
Instant content marketing ROI is a myth. To win, focus on: > Strategy: Know your audience. > Consistency: Results take time. > Value: Solve problems, don’t just post. Build with purpose, and the ROI will follow.
Y'all have instant coffee attitude
Spot on. Content marketing is a marathon, not a sprint. The real impact comes from focusing on long-term value over quick wins. Rushing for instant results often misses the mark—slow and steady always delivers stronger connections.
dear linkedin, may you make this post appear on their feeds.
hallelujah!!!
Couldn’t agree more. 👏
There are no overnight content marketing successes.
The B2B Marketer | I talk about marketing, business, and leadership | Associate Director of Marketing @ Uplers | Scaled to $8M+ ARR
16hOvernight ROI from content marketing? A pure illusion. To see results, you need: ✔ A clear plan: Speak to your audience, not at them. ✔ Patience: Success isn’t built in a day. ✔ Value-driven content: Help first, sell later. Stick to this, and the results will take care of themselves.