Lisa DeToffol’s Post

Connect With Your Audience First—Sales Will Follow Naturally Have you ever noticed how some ads grab your attention right away, while others barely make an impression? The difference often lies in this key insight: effective copy doesn’t just push a product; it connects by addressing what truly matters to the audience. People are drawn to messaging that resonates with their experiences, goals, or challenges. So, when writing, it’s essential to focus less on “selling” and more on truly understanding who your audience is and what they need. Here are a few guiding questions to consider: 📌 What problem are they trying to solve? – Good copy identifies the challenges they face and offers a solution. 📌 How can I make them feel understood? – People respond to messaging that makes them feel seen and valued, rather than just another transaction. 📌 What’s in it for them? – When your copy highlights the benefits that matter most to your audience, it creates a connection and builds trust. The most effective copy builds this connection first, and then, once trust is established, the sale becomes a natural next step. It’s about inviting them into a relationship rather than pushing a product on them. Because the truth is, people don’t just buy products; they buy the feeling of being in the right place, of making a decision that aligns with their values or solves their needs. Remember, when you prioritize connection over conversion, the conversions will follow organically. A message that feels personal and relevant will always outperform one that feels impersonal or overly sales-focused. Now think about this: What’s one thing you wish more businesses understood about truly connecting with their customers? Share your thoughts in the comments—I would love to hear from you.

🚀 Let's talk about the POWER of knowing your target audience! 🎯💥 👉 Selling online isn't just about posting products; it's about connecting with the RIGHT people who NEED what you're offering! 🔍 Understanding your target audience helps you: 1️⃣ Tailor your message to resonate with them. 2️⃣ Craft content that grabs their attention. 3️⃣ Build relationships that lead to loyal customers. 💡 So, take some time to dig deep: Who are your ideal customers? What are their pain points and desires? Where do they hang out online? 🌟 When you know WHOM you're selling to, you can sell with PURPOSE and make a REAL impact! 💪✨ Ready to level up your online sales game? Let's target smarter, not harder! 🎯💼 Come and join us in the group Master The Game Of Sales: A PDF Library of Sales Secret! In our PDF Library, you find the pdf "Identifying Your Ideal Client" https://lnkd.in/euRiN6KA #OnlineSelling #TargetAudience #SellWithPurpose https://lnkd.in/e3VFkpde

You don’t need a website, you need a FUNNEL It hurts when I click on a link from a coach, course creator, or service provider, and I see a website. You usually want your prospect to either book a call, or buy your course, right? So why not just make your landing page COMPLETELY about that? A website is unfocused and could lead your potential prospects into 5 different directions. A funnel has only one purpose and forces one action. And that is either to buy or to book a call (depending on what you’re offering) PLUS, the numbers don’t lie… A recent study showed that sales funnel converts 137% higher than websites So if you want to convert more of your audience into clients/customers with a funnel, you can DM me for more details

Your Audience is Watching, are you Selling?? I still remember Sarah, a talented entrepreneur who poured her heart into creating engaging content. Her social media posts racked up thousands of views, but somehow, her sales didn't reflect that success. One day, I asked Sarah, "Are you selling to your audience, or just sharing?" She realized that while she had a captive audience, she wasn't guiding them toward a clear call-to-action. This is a common mistake many businesses make. They focus on vanity metrics (views, likes, comments) instead of conversions. I introduced a Marketing Funnel to Sarah and let her know that a well-crafted marketing funnel transforms views into sales by: 1. Capturing leads with valuable opt-ins 2. Nurturing relationships through targeted emails 3. Presenting tailored offers that solve problems 4. Encouraging customer loyalty and referrals By implementing a marketing funnel, Sarah: - Increased sales by 30% - Boosted email open rates by 50% - Developed a loyal customer community Don't Leave Money on the Table Your audience is watching, but are you selling? It's time to turn views into sales. #sales #community #marketingfunnel #funnelupscale #customers

A personal story. Working for a household name our target was 10 calls a day. 𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝘄𝗮𝘀 𝘄𝗿𝗼𝗻𝗴 𝘄𝗶𝘁𝗵 𝗶𝘁... With a target of 10 connected calls a day, guess what.... The sales team focussed on 10 calls a day. Celebrating when it was hit. Analysing and justifying when it wasn’t But the more calls the more sales right? Yes and no. If sole focus is on calling you are not connecting with the prospect on their medium of choice. What about channels like LinkedIn and email? How about combining forces and intertwining calling, emails and LinkedIn in a systematic campaign. Welcome to the multichannel campaign. You need to combine channels to make a sales machine. Just relying on email and think your open rate is great at 50%? Congratulations, you’ve lost 50% of your audience. Think you have an amazing LinkedIn acceptance rate at 40%? Congratulations, you’ve lost 60% of your audience. Combine channels. Combine Strengths. Get results. #salesboutique #newbusiness #multichannelcampaign

Whilst it's not my primary area of expertise in person, this very much is the domain of my business partner Ian Frost and our Marketing Manager Martin Haley here at Open Doors Consultancy Ltd-How can we help you? Suffice to say, I add decades of know how, connections and practical assistance to make online strategies work, and deliver genuine new customers and greater prospect audience awareness, and together we all offer one major differential-What is it? We speak plain English, easy to understand backgrounds, explanations and realistic timeframes, achievable objectives and not a hint of 'geek', 'marketing b*llshit' and can deliver testimonials, referees and proof of ROI being delivered for others like you-let's talk soon? #b2bmarketing #leadgeneration #businessgrowth

What if your offer is the real reason your sales aren’t growing? 🤔 It’s not always your product, your outreach, or even your branding—it’s your offer. No matter how amazing your product or service is, if your offer doesn’t solve a real problem, your audience won’t bite. 🚫 Instead of focusing on flashy marketing or overcomplicating things, craft an offer that: ✅ Solves a problem your audience really cares about. ✅ Provides clear results they can see and understand. ✅ Speaks directly to the people you want as customers. 💬 Drop your offer in the comments so others can see it too! #Sales #coldemail #linkedinleadgen

💪No more chasing unqualified leads and stagnant sales! 🙌We're the growth specialists who can help your home service business rev up its engine and dominate the road to success. Our data-driven approach helps you: 🛠️Target the right audience with laser-focused marketing strategies. 🛠️Convert more leads into paying customers with proven sales techniques. 🛠️Optimize your online presence to attract a steady stream of qualified leads. 🛠️Boost your brand reputation and become the go-to choice for home services in your area. Don't get left behind in the dust. 🤝🌐Partner with us on our website! #HomeServiceGrowth #LeadGenerationExperts #GrowYourBusinessLocally #HVACmarketing

Focusing only on ready-to-buy leads? You might be missing out. By targeting potential customers earlier in their buyer journey, you can nurture relationships, build trust, and set the stage for a higher conversion rate down the road. Start engaging before the purchase decision. 📈

Top 3 secrets to skyrocketing your sales! Struggling to grow sales? You're not alone! But fear not, there are a few EASY tweaks you can make for BIG results today we're revealing the top 3 secrets to skyrocketing your sales! First up, Make sure your ideal audience knows YOU exist. Utilize social media, run targeted ads, or even try a fun contest! Secret number two: boost your average order value! Offer irresistible bundles, suggest add-on products, or introduce exciting limited-time deals. Finally, turn those one-time buyers into loyal fans! Provide exceptional customer service, offer loyalty programs, and keep them engaged with valuable content. Implement these 3 strategies and watch your sales soar! For even more tips, subscribe our channel and let's grow your business together! unlimitedexposure.com/ #SalesGrowth #SalesSecrets #BusinessTips #IncreaseSales #MarketingStrategy #SalesBoost #GrowYourBusiness #SalesHacks #CustomerEngagement #LoyalCustomers