Lisa Whitworth’s Post

Well this is a good way to end a week! It's #champagneday! I'd love to know something - if we were to transport ourselves to a year from now - what would you like to be celebrating with a glass of champagne? Please comment below 👇🥂 #businessgoals #businessplanning

The last 8.5 years at D5 and Song were invaluable. From Super Bowl to experiential, creative to measurement and media planning, I learned so much from all the amazing humans that have made D5/Song a powerhouse. UFA is an end-to-end creative marketing firm focused on helping growth stage brands graduate from niche to mass market competitor. Many companies at this stage are rapidly expanding through new product and service offerings or expanded distribution channels or geographic footprint. As the ambition of the business grows, the game changes and it becomes clear a new marketing playbook is necessary to succeed. My ambition is to be the best partner in the world for brands as they navigate these major mindset, strategy and executional adjustments. Chubbies Shorts is a great example and I couldn't be happier to be partnering with Rainer Castillo marie malette and team. They’re poised for incredible growth and already taking the steps to elevate how they compete in the broader lifestyle apparel market. They’re a bold brand with strong values, world class product and talent. We’re only just getting started but I’m thrilled to see our partnership develop. It’s a season of change in the marketing world. I hope to influence how the creative industry evolves to create better outcomes for the talent behind the work and also the brands who commission it. If you’re a founder or a marketer and think this sounds like where your brand is today, let’s connect. If you’re freelancing, looking for a new gig, or an old friend and want to say, Hi, hit me up. More to come.

Forget your product—the team behind it is the real key to success! At MāKā (Living MaKa P.B.C.), our brand is powered by something even stronger than our product: the dedication of our team. Take Russell Hirshon, my business partner, for example. He didn’t just help launch MAKA—he lives MAKA! At the very beginning of our journey, Russell essentially relocated to Southern California for 1.5 years - bouncing between SoCal, Mid-Atlantic, Texas, Florida, and more, planting the seeds and putting down roots for MAKA one connection at a time. Russell’s story reads like a wild adventure. From sweating it out in an unplanned 110-degree yoga session in La Jolla to celebrating in Redfoo Thedude's MTV Music Award outfit on New Year's Eve. His commitment? Beyond measure. He’s someone who doesn’t just talk the talk; he’s living, breathing proof that dedication to a brand is a full-contact sport. Russell dives into any challenge, no matter how big or small. It's not unusual to see him making friends with all the store staff members, helping stock the shelves, or even carrying the groceries out to the car of a new MAKA customer! Building a resilient brand isn’t about having the perfect product; it’s about having the right people. And if you’re lucky enough to find a teammate who’d go to these lengths, never let them go. Here’s to all the partners and teams out there who make it happen every day. 💪 #BrandBuilding #Teamwork #Dedication

Flames of success, flavors of joy! Celebrating big wins and great moments with the team at Barbeque Nation. Cheers to triumph, togetherness, and the taste of victory! #success #TeamSuccess #celebration #TeamCelebration #hardwork #teamwork

It’s okay to cry. Procter & Gamble commercial can even make big boys shed a tear, and that’s perfectly fine. All sorts of emotions are valid. For all the good days, bad days, and everything in between, the classic “Thank you, Mom” is beautifully captured in this short video. This campaign really pulls at the heartstrings, and it’s a nostalgic gem.💗 #marketingcampaign #branding #marketing #mothersday

Planning Christmas activities for both staff and the community can take a lot of work alongside day to day business tasks. We started planning a month ago! How do you juggle finding time to prepare for Christmas and ensuring day to day business continues as normal? and the big question is, is it ever too early to start? 🎄 As a big Christmas fan, my answer is no, it’s never too early! But between Christmas social media content, client messages, staff Christmas parties, community/charity support and more… time can escape you very quickly! We like to make sure we have a team involved, rather than it being one person’s responsibility so we can achieve more in a shorter space of time and it remains manageable! P.S Can you spot what they are making? 👀

Ever been warned not to rodeo ride lions bareback in the street? Context is everything. I saw this sign recently and had to take a photo. As with much in life, if you don’t already know what it’s telling you (don’t climb on the bronze lions in Trafalgar Square, London), the sign would not help you. When I look at this, I get a vision of a rodeo trick rider cantering down the road atop a giant beast… This got me thinking about how we give direction at work (this is how my brain works - I’m lateral!). I’ve worked with lots of leaders, through my career and as a consultant, who’ve given a team member what they feel is clear, supportive guidance about a task or issue. But the team member isnt ‘getting’ it. It’s a major source of frustration that I’m often asked to suggest solutions for. The team member is doing their best, but they don’t understand the basis of the instruction - so they’re focusing on the wrong thing. Looking out for live lions so they can avoid unintentional rodeo riding, instead of keeping off the bronzes en route to the National Gallery. I get that we are short of time, and every detail isn’t needed for every task to get done. But next time your people ‘just aren’t getting it (big eyeroll)’ - maybe try offering a bit of context?

Turnpike Troubadours 11/22 for the opening act 🔥 🔥 Plus the Fuel's 2024-2025 season, and Alabama on 12/9! That is a STRONG start! 150+ days of planned activity in 2025 (about 3 nights/week) 200+ days of predicted activity in 2026 and beyond (about 4 nights/week) Going to drive a ton of traffic both up and down IKEA Way & USA Parkway. Best way for a retailer to capitalize on all of this will be to secure space in The Union. Who do you know that is seeking space in Fishers?

🌶️ Team Spirit Served Hot: Our Chili Cook-Off! 🏆 At Gared Performance Sports Systems, we’re not just about manufacturing world-class sports equipment—we’re about building a culture of teamwork, growth, and connection. Recently, we turned up the heat with a Chili Cook-Off, bringing our team together for some friendly competition and a lot of delicious fun. This event isn’t just about who has the best recipe (though the bragging rights are sweet!); it’s about fostering camaraderie, celebrating each other, and reminding ourselves that we’re more than just coworkers—we’re a team. Events like these are what make working here more than just a job. At GPSS, we’re committed to providing a workplace where every individual can grow, thrive, and feel like they’re part of something bigger. #GPSS #GaredPerformanceSportsSystems #Indiana #Noblesville #Manufacturer #CompanyCulture #ChiliCookOff #Teamwork #GrowthAndThrive #WeBuildSports #MadeintheUSA #AmericanMade

Embark on the Ultimate Adventure with Wild Goose Chase! 🎯 What is Wild Goose Chase? Wild Goose Chase is a high-energy, app-based scavenger hunt that takes your team on a journey through your chosen location. With challenges that are as diverse as they are engaging, your team will work together, solve clues, and complete fun missions to earn points. 🌟 Why Choose Wild Goose Chase? - Boost Team Collaboration: Foster stronger relationships and improve communication skills as your team strategizes and works together. - Discover Hidden Talents: Uncover unique strengths and skills within your team in a fun and relaxed environment. - Explore Your City: Transform your local area into an interactive playground and discover new places and hidden gems. - Customization: Tailor the challenges to fit your company's culture, objectives, and location for a truly personalized experience. Ready to take on the challenge? Dive into an adventure that promises laughter, learning, and lasting memories. Contact us today to book your Wild Goose Chase. #TeamBuilding #WildGooseChase #Leadership #Teamwork #CompanyCulture #ScavengerHunt #EmployeeEngagement