I’ll never forget one of our earliest (and busiest) days at our Aldridge store.
Aldridge was the only Wingers shop at the time and we hadn't expanded as a franchise yet. It was a Saturday, and within just 5 hours, we pulled in £5k. Our biggest night yet.
It was one of those surreal “pinch me” moments for my dad, brother and me when we realised that Wingers could be a seriously scalable business.
But success doesn’t always come smoothly. That same day, as the orders kept flying in, so did complaints as the drivers couldn't keep up with the deliveries. I always find complaints hard to deal with as I want every customer experience to be a good one, they always feel a little bit personal.
We got through the shift in the end, and that day taught me a valuable lesson:
I can’t control everything that happens, but I can control how I react.
Instead of getting lost in the chaos, or worrying about complaints we focused on what we could do to turn things around - communicating with customers, making things right where we could, and learning from the experience to prevent it from happening again.
That hectic day marked a turning point for us. It was the moment we realised that Wingers had the potential to be something big.
Today, we’ve grown to 12 stores across the UK, but that early experience in Aldridge still guides us. It’s a reminder that while we can’t always control the uncontrollable, we can always control our response.
#BusinessGrowth #CustomerExperience
Head of Branch John Lewis Oxford Street
2moWas a great morning Lisa and an amazing assortment 🙌🏻🎄