Liron Silverman’s Post

Learn from Adidas' success 💡! Innovation through process optimization, data-driven insights for market understanding, sustainability as a competitive advantage, and maintaining brand focus. Explore creative partnerships to expand your audience and add value to your business 🚀. #22tb #22tribes #LeanPrinciples #Adidas

Learn from Adidas' success 💡! Innovation through process optimization, data-driven insights for market understanding, sustainability as a competitive advantage, and maintaining brand focus. Explore creative partnerships to expand your audience and add value to your business 🚀. #22tb #22tribes #LeanPrinciples #Adidas

Excited to share a snapshot from our latest team session, where we learned about Adidas Originals' global presence! 🌍 We talked about how Adidas has opened stores across Europe, South America, North America, Asia, and Oceania. It's great to see their plans for more stores since 2008. In the UK, some Adidas stores are now inside JD Sports. This session reminded me how important global strategy and local partnerships are for business growth #BusinessGrowth #MarketingInsights

Adidas is sprinting ahead with its ‘Own the Game’ strategy, committing to a significant increase in marketing investments to drive growth and brand credibility. By 2025, Adidas plans to invest around €1 billion more, focusing on product development, sponsoring, and digitalization. Just like Adidas, we at Manbot are aware of what right marketing takes & how effective marketing can make a difference for your brand. Hire #Manbot today! Source: http://bit.ly/3QLe2Wj  #ManbotUAE #MarketingNews #Adidas #OverInvestment #AdidasMarketing #Marketing #DigitalMarketingAgency #Advertising #SocialMedia #SocialMediaMarketing #DigitalMarketing #SocialMediaAgency

To win, you need to score. To score, you need to know where the goal is. I absolutely love this spot from Adidas! What superb storytelling. It has CUT-THROUGH and gets your attention and then just keeps you hooked until the end. It is COMPELLING in that it is relevant to millions of people who will be watching with anticipation the next couple of weeks – the hardcore football fans but even the ones not so much into football. It is CONSISTENT with what Adidas stands for even if the branding is very subtle (hats off to Adidas for resisting the urge to stick a massive logo at the end in the TVC). Oh, and most importantly, it is CLEAR – it is easy to understand what the goal for Euro 24 is... it’s very simple… make sure IT’S COMING HOME Jude! (And yes, it benefits from a song that is very well known and that will get people all over the world singing along... a song that feels like it could have been written for this ad!) But I digress… what is relevant in sports is, of course, totally transferable to business and life in general. If you want to advance, you need to deliver on your goals. And to deliver on your goals, you need to deliver on your projects and know what the expectations are. So, before you start a new business year or project, it's crucial to set clear goals and expectations. Clear goals provide direction and focus, ensuring that everyone on the team understands what success looks like and what they need to do to achieve it. This clarity helps in prioritizing tasks, allocating resources effectively, and keeping everyone aligned and motivated. Without well-defined goals, projects can drift off course, leading to wasted time and effort. By establishing clear objectives and expectations from the outset, you lay the foundation for efficient execution and successful outcomes. Remember, clarity in your goals is the first step towards achieving them and winning. So, take the time to define what success looks like for your next project, and make sure everyone knows where the goalposts are. #adidas #it’scominghome #Goals #Clarity #ProjectManagement #Success #Leadership #BusinessStrategy #Adidas #Euro24 #Storytelling #Marketing #fridayadvice

A giant roars again - read the fascinating case study of Adidas and the story behind how the sportswear behemoth bounced back from a near-fatal crisis two years ago. The standout line for me? CEO Bjørn Gulden "allowing internal teams freedom to focus on the quality of their output without fear of falling short of commercial objectives." For all the business strategems and the market dynamics and jargons we are subjected to on various platforms, this real-world approach proves once again that there is no substitute for human passion. Give your people a challenge, tell them what you want to achieve, step back, allow them to do their work and watch the magic happen. A special triumph for a special brand - kudos team Adidas; impossible is indeed nothing. #leadershiplessons #Adidas #comebacks #teamdynamics #winningmentality https://lnkd.in/g6R6M6nS

Own the Game, Own the Headlines: A Win-Win for adidas This Summer As a seasoned marketing expert, I've rarely witnessed a #summer sports season play out quite like this for a single brand. Here's why Adidas is having a monumental win across all fronts: Pre-Tournament Powerhouse: adidas wasn't waiting for the games to begin. Their pre-tournament campaign, featuring rising star Jude Bellingham alongside the legendary Lionel Messi, sent a clear message: #Adidas is the home of champions. This strategic move built anticipation and brand association with future stars and established icons. Dominating the Finals: Fast forward to the heart of the competition. Teams like #Spain, #Argentina, and potentially even #Colombia (a dark horse many didn't predict) are all vying for glory. Guess what? They're all outfitted by Adidas! This means massive exposure for the brand, not just during the final match, but throughout the entire knockout stage. Home Field Advantage (x6): Let's not forget about the host nation, #Germany. Kitted out in Adidas from head to toe, every goal, every save, every آلمان (Germany) chant is another win for the three stripes. But it doesn't stop there. Adidas is the official kit supplier for a whopping five other teams in the #Euros! That's nearly a third of the competition sporting their logo. Looking at the bigger picture: Remember the "Own the Game" growth strategy Adidas unveiled earlier this year [https://lnkd.in/d6gNKDaQ]? This summer's performance is a masterclass in executing that strategy. The Grand Finale: Here's the kicker: regardless of who lifts the trophy, Adidas wins. They've dominated the narrative, secured incredible brand exposure, and positioned themselves as the undisputed leader in performance wear for the world's best athletes. This summer is a masterclass in strategic marketing. Adidas not only predicted the trends, they shaped them. They've ensured their brand is synonymous with victory, leaving competitors scrambling to catch up. Now that's what I call owning the game. What are your thoughts? How do you think Adidas will leverage this summer's success moving forward? Share your insights in the comments!

Nike outbid Adidas to become the sponsor of the DFB (German Football Federation), a controversial change that has left many fans puzzled. However, these shifts are more complex than they might seem and come with both benefits and drawbacks. After discussing this with some colleagues, I decided to reconsider the implications of this decision and share my thoughts on the potential pros and cons.💭 What are the benefits of choosing Nike? 📈 Financial Gain: Securing a 100 million euro deal annually provides significant financial resources for the Federation. 📈 Resource Allocation: The financial influx allows for more investment in infrastructure, youth programs, and overall development of the sport. 📈 New Wave: Even while Adidas had been a long-term investor and partner, Nike could offer new opportunities, different perspectives on operations and bring a new drive to the federation. What are potential disadvantages of choosing Nike rather than Adidas? 📉 Patriotism Criticism: Facing backlash for choosing a foreign company over a local one can tarnish the Federation’s image and cause a rift with local supporters. 📉 Cultural Disconnect: Nike, being an American company, might not fully grasp the local nuances and cultural significance of sports in Germany, potentially leading to marketing missteps or alienation of local fans. 📉 Existing Relationships: Nike's entry could disrupt existing relationships with Adidas, a long-time partner, leading to potential friction with stakeholders who have loyalties to Adidas. 📉 Logistical Challenges: Nike might need more time to streamline its operations and supply chains in Germany, leading to initial hiccups in delivering the expected quality and efficiency. Personally, I believe this is a challenging decision that may seem simpler to many of us. The federation should have remained with Adidas. However, it’s crucial to recognize the complexities behind such decisions. As a German, it’s disheartening to see Adidas no longer sponsoring the federation, especially since financial considerations play a significant role in this change. I don’t blame the federation or Nike, but it’s sad to witness how our world operates today. Money dominates nearly every aspect of our lives.💰 #football #soccer #federation #nike #adidas #sponsors #investments #newwave

adidas unites global sports icons in its latest 'You Got This' campaign to inspire athletes to overcome pressure and achieve their potential. The campaign, driven by consumer insights, addresses how negative pressure affects sports enjoyment. Featuring stars like Pat Mahomes, Lionel Messi, and Rohit Sharma, the campaign kicked off with a film set to Queen's 'Under Pressure,' showcasing athletes thriving under high-stakes moments. Partnering with neuro11, Adidas provides tangible guidance from brain readings of grassroots and elite athletes to show how the best overcome pressure. Rohit Sharma shares how adopting a 'You Got This' attitude helps him manage challenges. #advertising #marketing #campaignspot