More Indian consumers are increasingly becoming image-conscious due to social media, Financial Express reports, citing a survey by GlobalData. Social media drives the purchase decisions of more than three in 10 Indian consumers, according to the survey. And as a result, more people are preferring to buy international beauty brands. Looking good has become an important part of being successful and therefore, consumers are aligning with brands chosen by celebrities, says Meenakshi Haran, Lead Consumer Analyst at GlobalData. What’s driving this trend? India’s young population and strong internet penetration, the report further says. India’s cosmetics and beauty market is set for robust growth in future, says Francis Gabriel Godad, Consumer Business Development Manager at GlobalData India. This points to more opportunities for beauty brands operating in the country as well as those from abroad to enter the Indian market, he adds. Source: https://lnkd.in/gqHPgWRe ✍: Divya Pathak 📷: Getty Images #BeautyBrands #Retail
Exciting to see how social media is shaping beauty trends in India, driving interest in international brands. 🌟 LinkedIn News India
The influence of social media on consumer behavior is undeniable, especially among India's youth. With a growing focus on image and success, international beauty brands have a ripe opportunity in the Indian market. It's a dynamic time for the beauty industry as it taps into this socially-driven demand.