LinkedIn for Marketing’s Post

B2B Marketers: Ever felt the pressure to prove the worth of every marketing dollar spent? Room & Board's story is a masterclass in doing just that. By harnessing the power of sophisticated link management, they've not only enhanced campaign effectiveness but also earned their stripes with their executive team. Learn how proper attribution and detailed data can transform your marketing approach from questioned to unquestioned. Click through to the full case study. https://hubs.li/Q02nJCqt0

The digital marketing landscape is constantly evolving, and it can be tough to keep up with all the changes. For B2B marketers, there’s a pressing need to refine strategies, especially when it comes to leveraging advanced analytics. This article offers some practical insights into how smart thinking can enhance your marketing approach. Start by prioritizing data quality; gather and clean your data to ensure accuracy. Next, invest in analytics tools that can provide meaningful insights from your data. Consider segmenting your data to target specific customer profiles effectively. Finally, continuously measure your success and adapt your strategies based on the insights you gather. The benefits of these steps are clear: making data-driven decisions can lead to increased efficiency, higher conversion rates, and ultimately, more revenue. What are your experiences with analytics in your marketing strategies? Feel free to share your thoughts or tips! https://lnkd.in/eJGJryqX

B2B Marketers: Ever felt the pressure to prove the worth of every marketing dollar spent? Room & Board's story is a masterclass in doing just that. By harnessing the power of sophisticated link management, they've not only enhanced campaign effectiveness but also earned their stripes with their executive team. Learn how proper attribution and detailed data can transform your marketing approach from questioned to unquestioned. Click through to the full case study. https://hubs.li/Q02ptcWz0

We recently saw a Forrester study that said roughly a third of B2B and B2C marketers don't even measure ROI. 😬 Yikes. That percentage is a liiittle too high for our liking. Measuring ROI isn't only important because it's fun to see the cold, hard proof of your work (or are data nerds like us the only people who think that?). It's important because it tells you the story of your marketing impact. So here are some tips for how to easily measure your marketing ROI without getting lost in the numbers. ➡

Discover how BOL enables marketers to outsmart the competition by integrating data across platforms for a unified performance strategy. The new blog post explores the keys to driving significant business impact. #B2BInnovation #PerformanceMarketing https://hubs.ly/Q02vWRb90

Mastering data-driven decision-making in the strategy phase https://buff.ly/4dqkco4 via @martechismktg #B2BMarketing

Measuring success in the B2B world isn't just about revenue. It's about setting clear objectives, leveraging data analytics, and staying customer-centric. Check out this insightful infographic with tips and tools to guide you on the path to better attribution across the full funnel.

Connect the data dots to better measure and prove B2B marketing ROI with this helpful infographic

Do you agree with HubSpot's State of Marketing Report finding that: 74% of B2B marketing teams can turn data into insights? I struggle with this stat. Data is crucial to develop an effective marketing strategy, but I see a lot of teams struggle with simple web insights. A lot of operations teams that do focus on advanced analytics don't prioritize website stats at all. It's seen as a "non-revenue generating activity." 🤯 Am I alone here? Anyone else wonder if this stat is a symptom of overconfidence? #b2bmarketing #digitalmarketing #marketinganalytics

Place better bets in B2B marketing this year by plugging your data leaks. (here's how👇) Marketers struggle to build pipeline because their attribution data sucks. Do any of these sound familiar? 1) Departmental Silos Fighting for Credit: — Are they distorting your view of the buyer's journey? 2) Conversion Blindness: — Are you missing critical first or last-touch conversion triggers? 3)Attribution Drop-off: — Does your data trail go cold after the landing page? 4) UTM Confusion: — Is your UTM taxonomy causing more chaos than clarity? 5) Incomplete Contact Records: — Are gaps in your contact data leading to missed opportunities? Don't throw your marketing $$ against the wall and hope some of it sticks....