Media Director & Content Marketing Lead🔸 Brand & Performance Marketing Leader • Canada
Interested in your thoughts on how the ad-supported tiers in streaming services will change your media strategies? The landscape is certainly shifting, and in light of other market changes with online targeting and broadcast media, this introduction could definitely be a bit disruptive. There are so many factors to consider when evaluating this topic, from the cost-of-living crisis to evolving OTT competition to the current state of news in Canada. I’m definitely an inquisitive spectator these days as some big players enter the space. 🧐 Wrote down some preliminary thoughts on the Vovia blog.
85% of Canadians subscribe to at least one streaming service. If you’re a consumer-of-content, a supporter-of-streaming, a movie-marathoner or just an average household in Canada—then you’ve likely heard of the changes to your services over the past year. This shift in the OTT landscape will no doubt offer advertisers an attractive way to hit audiences if they can afford to do so. We explore how some of the major streaming platforms–Netflix, Amazon Prime, CRAVE and Disney+–are changing this year for Canadian consumers and how it will impact ad buys. 📺 On the blog now. https://lnkd.in/gHe6PAQr #streaming #media #advertising #netflix #amazonprime #crave #disneyplus
Daunine Pardely
9mo
The streaming environment is becoming a powerhouse in the marketing field. With costs rising more and more people are evaluating their spend and are "cutting the cord". But it is important to know that you do not have to necessarily buy the traditional channels (although we have them all - except Rogers in our inventory offering). You need to have your message where they are.... much like traditional you cannot guarantee who is watching the screen at the time.... BUT based in consumption you can see what they are watching... that is the beauty of digital. Behavioral targeting by content viewing. The newer players to the game (Disney+, Prime) want in on the revenue but have some bugs to work out. Netflix who has been out there a little longer is getting there... but CPMs are high. If you want more information, this is a subject I LOVE to chat about. Send me a PM. I would be more than happy to bounce some ideas off you or answer any questions you have!
Head of Sales for CBC/Radio-Canada, Western Canada
9mo...and for the Canadian content minded audience, the CBC GEM streaming service offers CTV Ad's (with no min spends) with 1st, 2nd, & 3rd Party Data / Audience segments.