CSM Comp - Milestone Velocity Bonuses Another way to do it is velocity. So how quickly are we moving them through these milestones? Remember it's a progress milestone. So if I can move customers through those faster, that doesn't mean that we're. We're skipping steps. It doesn't mean that we are doing things poorly. It's actual progress. So if we're able to move them, especially as we move into progress milestones that are more customer centric the milestones in the early days in onboarding they're more what we call, there's there's technical and administrative milestones. And as you move towards customer centric milestones, you get into operational and tactical and strategic. Those are so much more meaningful to the customer because they're they're customer centric. And if customers are making changes on their side through the use of our product, it's impacting their business in a meaningful way. That's great. And if we can do that at a faster clip. That's awesome. And so you can bonus on the velocity of those things. #CustomerSuccess
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Here is my high level 30-60-90 for someone who wants to become a phenomenal CSM. Day 30: You've become an expert on the product by spending all of your free time during the work day learning that platform you work on, asking in-depth questions about architecture and process. You understand the 'how' behind the way things work, and are aware of the feature set that is possible in your platform. Day 60: At this point, you understand the 'why' behind the most common customer workflows. You have built mental connections between the features available and the reasons why customers would want to use them, and how to implement them. You can answer questions about the platform, basic functionality, and expected behaviour, i.e. if-this-then-that questions Day 90: You have your own book of accounts and you have established your touchpoints with them. You've taken the first few requests from your accounts and gone above and beyond to ensure you are leaving an incredible first impression. You are able to answer 90% of their platform questions without needing to reference documentation or 'circle back' to them later. Or you've made such detailed notes for yourself that you can easily reference questions. If you follow this pathway, your accounts will trust you more than anyone else on their team. Got other recommendations? Drop them in the comments! 👍
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Want to build a high-performing CSM team? Here are the 3 most critical success factors: 1. Protect your team from distractions. Tracking open invoices, running demos, or chasing support tickets. A lot of CSM teams have become the “miscellaneous crew”. If they spend half their time doing non-CSM work they can’t deliver enough value to customers. Push back on outside distractions even when they are coming from the C-suite. Saying yes to everything might please your leadership for the moment but it will certainly not keep you from getting fired due to an underperforming team. 2. Address customer and product issues CSM teams often get the blame for a high churn rate. Yes, customers are leaving because of insufficient education, training, and guidance. But that’s far from everything. You need to address churn that happens due to the ongoing acquisition of bad-fit customers and unresolved issues. Both put your CSMs in a defensive position and they (unsurprisingly) can’t solve it. And many customers are not leaving before you've wasted a ton of resources on fighting lost causes. 3. Education & Training It’s terrifying how many CSMs lack the very basic skills and knowledge to deliver customer value. On the other hand, it’s not a surprise considering the education they get. Your CSMs don’t need to know 357 ways to boost engagement, adoption, and usage. They don't need to know all 287 proxy metrics for customer success. They need to master the 6 core disciplines of CSM ✅ Customer Discovery ✅ Success Planning ✅ Content and Service design ✅ Tracking customer progress ✅ Demonstrating value ✅Monetizing value and the skills they require (active listening, problem-solving, etc.) The stage is set for CSM teams to shine. But you will not get into the spotlight by doing more of the same. Act accordingly. PS: Join 6.4k+ CS professionals and sign up for my weekly newsletter if you like this post --> https://lnkd.in/dtC7MEjP
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Dear #CCO, Despite the pivotal role they play, CSM professionals often face significant challenges. One of the most pressing issues is the lack of comprehensive training and ongoing education. Many CSM teams are left to navigate complex customer interactions and evolving product landscapes with minimal guidance or support. This not only hampers their effectiveness but also jeopardizes the overall success of your business. To truly unlock the full potential of your Customer Success teams, I urge you to prioritize investment in training and education initiatives. This includes providing access to relevant resources, such as workshops, certifications, and mentorship programs, as well as fostering a culture of continuous learning within your organization. By doing so, you not only empower your CSM teams to deliver exceptional results but also position your company for long-term success in an increasingly customer-centric market. Until next time, share what you are doing. What's working for you and what's not working? ……………………………………. PS: Wanna become better at customer success - retain, grow and help your customer, visit--> https://successguardian.in #customersuccess #customerretention
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The old CSM playbook became obsolete in 2022 when the endless supply of free cash ended. But too many CSMs are still riding the dead horse. With dire consequences as climbing churn rates and crumbling NRR show. It's time to stop ⛔️ Equating customer value with the level of product adoption ⛔️ Measuring product usage and customer health ⛔️ Responding to negative signals and events but else being radio-silent ⛔️ Automating broken processes to streamline efficiency ⛔️ Acquiring certifications that have no positive impact on performance once and for all and start ✅ Helping customers to remove the obstacles that keep them from success ✅ Measuring customer value with the metrics they care about ✅ Picking up customers where they start and lead them to the promised land ✅ Building high-quality customer education and training programs ✅ Practicing active listening, problem-solving, and transferring knowledge near to perfection The old CSMs continue to be considered glorified support, a cost center, and perfectly indispensable. The new CSMs get the attention, recognition, and compensation they deserve. PS: Join us reinventing CSM --> https://lnkd.in/d5cGMT4R
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It’s a work in progress. Constant evolution is key to great service and success.
The old CSM playbook became obsolete in 2022 when the endless supply of free cash ended. But too many CSMs are still riding the dead horse. With dire consequences as climbing churn rates and crumbling NRR show. It's time to stop ⛔️ Equating customer value with the level of product adoption ⛔️ Measuring product usage and customer health ⛔️ Responding to negative signals and events but else being radio-silent ⛔️ Automating broken processes to streamline efficiency ⛔️ Acquiring certifications that have no positive impact on performance once and for all and start ✅ Helping customers to remove the obstacles that keep them from success ✅ Measuring customer value with the metrics they care about ✅ Picking up customers where they start and lead them to the promised land ✅ Building high-quality customer education and training programs ✅ Practicing active listening, problem-solving, and transferring knowledge near to perfection The old CSMs continue to be considered glorified support, a cost center, and perfectly indispensable. The new CSMs get the attention, recognition, and compensation they deserve. PS: Join us reinventing CSM --> https://lnkd.in/d5cGMT4R
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Approach to driving success for your customers for remaining of 2024 and beyond. Its interesting how its changed over the past two years.
The old CSM playbook became obsolete in 2022 when the endless supply of free cash ended. But too many CSMs are still riding the dead horse. With dire consequences as climbing churn rates and crumbling NRR show. It's time to stop ⛔️ Equating customer value with the level of product adoption ⛔️ Measuring product usage and customer health ⛔️ Responding to negative signals and events but else being radio-silent ⛔️ Automating broken processes to streamline efficiency ⛔️ Acquiring certifications that have no positive impact on performance once and for all and start ✅ Helping customers to remove the obstacles that keep them from success ✅ Measuring customer value with the metrics they care about ✅ Picking up customers where they start and lead them to the promised land ✅ Building high-quality customer education and training programs ✅ Practicing active listening, problem-solving, and transferring knowledge near to perfection The old CSMs continue to be considered glorified support, a cost center, and perfectly indispensable. The new CSMs get the attention, recognition, and compensation they deserve. PS: Join us reinventing CSM --> https://lnkd.in/d5cGMT4R
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I really love this post. As a recent leader of a CS team, I can attest to #1 being a little-acknowledged element of being a successful manager or director. I can't tell you how many times a new ask or initiative would come down the pipe from senior leadership and either a. my boss would shield my team from it while informing me of the context or b. I would push back on the ask, providing a thorough rationale for why it was not the best current use of my team's time and attention. CS leaders have to put in the work to be tuned in to their team's education level, workload, and engagement level in order to filter/shield them from distracting requests. #CS #leadership #management #peoplemanagers #workplaceculture
Want to build a high-performing CSM team? Here are the 3 most critical success factors: 1. Protect your team from distractions. Tracking open invoices, running demos, or chasing support tickets. A lot of CSM teams have become the “miscellaneous crew”. If they spend half their time doing non-CSM work they can’t deliver enough value to customers. Push back on outside distractions even when they are coming from the C-suite. Saying yes to everything might please your leadership for the moment but it will certainly not keep you from getting fired due to an underperforming team. 2. Address customer and product issues CSM teams often get the blame for a high churn rate. Yes, customers are leaving because of insufficient education, training, and guidance. But that’s far from everything. You need to address churn that happens due to the ongoing acquisition of bad-fit customers and unresolved issues. Both put your CSMs in a defensive position and they (unsurprisingly) can’t solve it. And many customers are not leaving before you've wasted a ton of resources on fighting lost causes. 3. Education & Training It’s terrifying how many CSMs lack the very basic skills and knowledge to deliver customer value. On the other hand, it’s not a surprise considering the education they get. Your CSMs don’t need to know 357 ways to boost engagement, adoption, and usage. They don't need to know all 287 proxy metrics for customer success. They need to master the 6 core disciplines of CSM ✅ Customer Discovery ✅ Success Planning ✅ Content and Service design ✅ Tracking customer progress ✅ Demonstrating value ✅Monetizing value and the skills they require (active listening, problem-solving, etc.) The stage is set for CSM teams to shine. But you will not get into the spotlight by doing more of the same. Act accordingly. PS: Join 6.4k+ CS professionals and sign up for my weekly newsletter if you like this post --> https://lnkd.in/dtC7MEjP
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I’m thrilled to share that I’ve earned the Certified Customer Success Manager (CCSM) Level 1 badge from SuccessCOACHING! This certification further enhances my ability to deliver exceptional customer success strategies and build lasting relationships.Looking forward to applying these skills to drive growth and exceed customer expectations! 🚀#CustomerSuccess #CCSM #ContinuousLearning #CustomerExperience #ProfessionalDevelopment
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For more than a decade, CSMs have been taught that their job is about - “being productive” by checking items off a list - building responsive playbooks - optimizing vanity metrics - monitoring product usage and customer health - checking in with customers if they drop And now they are paying the ultimate price for it. At a time when CSMs are supposed to shine, they are laid off en masse. Because they are perceived as glorified support, a cost center, and not a growth engine. The old ways have failed miserably and all it took was the excessive amount of venture capital to dry out. CSMs and CS leaders who want to build/keep their relevance, need to start creating revenue. The old ways caused countless CSMs' greatest fear to be afraid of becoming “too commercial”. Creating revenue as a CSM has nothing to do with hard-selling to your customers. It’s about creating and capturing demand that results from delivering and growing Customer Value. Customer Success Teams eager to become an indispensable asset for their companies need to excel in 6 disciplines: - identifying customer value - operationalizing customer value - delivering customer value - measuring customer value - demonstrating customer value - monetizing customer value It's time to stop playing nice and start howling with the wolves. PS: Here are 50 resources to support your ascension to a high-performing CSM --> https://lnkd.in/eHeA2GkR
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🎉 Happy to share that I’ve completed my Certified Customer Success Manager (CCSM) Level 1 certification! 🙌 This journey has deepened my understanding of delivering value, fostering strong customer relationships, and ensuring long-term success. 🚀 #CustomerSuccess #CCSM #CustomerExperience #LearningJourney
Certified Customer Success Manager (CCSM) Level 1 was issued by SuccessCOACHING to Ivan Tan.
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