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eCommerce Owner, Consultant, Author & Coach | Founder of Emerce Consulting | 40 under 40 | Podcast Host | Startup Investor | Non Executive Director | Mentor | Growth Strategist | Retail Consultant | Mother

🔔 Mars 𝐢𝐧 𝐀𝐝𝐯𝐚𝐧𝐜𝐞𝐝 𝐓𝐚𝐥𝐤𝐬 𝐭𝐨 𝐀𝐜𝐪𝐮𝐢𝐫𝐞 Kellanova 𝐢𝐧 𝐏𝐨𝐭𝐞𝐧𝐭𝐢𝐚𝐥 $30 𝐁𝐢𝐥𝐥𝐢𝐨𝐧 𝐃𝐞𝐚𝐥! 🚀 Family-owned giant Mars, known for iconic brands like M&M's and Snickers, is reportedly in advanced talks to acquire Kellanova, the maker of Pringles, Cheez-It, Pop-Tarts, Eggo waffles, and MorningStar Farms. This potential deal, valued at around $30 billion including debt, could be one of the largest transactions of the year and might come together imminently. 📈 This transaction alone will exceed each 2023 & 2024 total FMCG M&A value! Kellanova, spun off from Kellogg last year, has seen its shares surge 20% since the split. Despite this, they still trade at a discount compared to peers like Hershey and Mondelez International, making it an attractive target. 𝘛𝘩𝘦 𝘳𝘢𝘵𝘪𝘰𝘯𝘢𝘭𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘢𝘤𝘲𝘶𝘪𝘴𝘪𝘵𝘪𝘰𝘯 𝘪𝘴 𝘤𝘭𝘦𝘢𝘳: complementary category & geographic footprint, significant potential synergies, and an accelerated entry into the highly attractive savoury snack sector—the largest, fastest-growing, and most profitable snack category. Mars, with its robust balance sheet and family-owned structure, is well-positioned to execute this deal. However, regulatory hurdles and competition from other potential suitors remain significant concerns. This would be Mars' largest acquisition ever, surpassing their $9.1 billion acquisition of VCA in 2017. #EcommerceNews #BusinessAcquisitions #FoodIndustry #Mars #Kellanova #MarketTrends #EmerceConsulting #MergersAndAcquisitions

Mars in Advanced Talks to Buy Cheez-It, Eggo Maker Kellanova

Mars in Advanced Talks to Buy Cheez-It, Eggo Maker Kellanova

wsj.com

This potential acquisition could reshape the snack industry landscape! What do you think the biggest impact of this deal will be on consumer choice and market competition?

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Nimisha Gupta

Consumer Insights | Strategy and Operations

4mo

Nice read! This potential acquisition aligns perfectly with the growing consumer demand for savory snacks.

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Shvam Guptaa

Ecommerce & LinkedIn Specialist | Certified Amazon & Flipkart Professional 📈 | eBay Expert | Social Media Strategist | Empowering Brands in the Digital Space 🌐 | E-Commerce Growth Consultant | Delivering Results

4mo

Exciting news! Mars is reportedly in advanced talks to acquire Kellanova, the maker of Pringles, Cheez-It, Pop-Tarts, Eggo waffles, and MorningStar Farms.

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