Limelight Platform’s Post

Marketing departments spend millions sending machines (massive and mid-sized) to agricultural shows but relative peanuts, creating field test experiences that drive sales. Sound familiar? A field test experience needs to show off the features that farmers are looking for and keep them engaged once the event ends — because a sale rarely happens the day of. In the blog linked in the first comment, you’ll learn how to create field tests that convert and find some tips from some of the biggest brands in the business.