Dr Lisa Harrison’s Post

Continuing my recap of The PR Net's Future Focus 2024 conference with the panel about "What's Next in Influencer Marketing?" with creators Anna Kai (@MayBeBoth), Emily Fauver (@Emily.Fauver), and Nena Evans (@NenaEvans), and Trend Management's Ted Raad, MBA, moderated by Faye Halligan. Here are the panelists' advice for building relationships with #creators and #influencers, and creating your own content: ✖ Focus on your audience, and do not feel pressured to follow trends. Remember why your audience first started following you, and keep that as your north star. ✖ Brands should meet with talent in-person if they can. The trajectory of the relationship skyrockets after meeting in-person in a digitally-connected world. Talent get to know the brand by meeting the people who work at the brand, on the briefs they are responding to. ✖ The biggest mistakes legal and marketing teams are making when contracting talent include not learning who the creators or influencers are, what their audiences are used to consuming on their page (i.e. if they are used to being sold to), creating universal briefs and including too many guidelines (i.e. not allowing creative freedom). Check out my recap of the "Reinventing Modern Media" panel with BET, Bloomberg Media, Fairchild Media, Glamour and Highsnobiety at the link in the comments 👇

Title: Unveiling the Power of Micro-Influencers for Industry Newbies For industry newcomers, gaining traction can be challenging. However, there's a potent growth hack often overlooked: micro-influencers. Why Micro-Influencers? Micro-influencers have smaller but highly engaged audiences within specific niches, fostering trust and engagement. How to Leverage Micro-Influencers Define Your Audience: Identify your target audience to find micro-influencers aligned with your brand. Research: Discover micro-influencers on relevant social media platforms who resonate with your brand. Engage Authentically: Build rapport by engaging with influencers before pitching collaboration ideas. Provide Value: Offer incentives like free products or exclusive discounts. Collaborate Creatively: Co-create authentic content that resonates with their audience. Analyze Performance: Track metrics to refine your approach based on results. Benefits of Micro-Influencers 1. Cost-Effective 2. Targeted Reach 3. Authenticity In conclusion, partnering with micro-influencers is a powerful strategy for industry newbies to gain visibility and attract their ideal audience authentically

The impact of digital influencers on adolescent identity building IROCAMM — Intenational Review Of Communication And Marketing Mix @unisevilla https://lnkd.in/gw65SKA  #T5eS 🌈emergencia y esclavitud digital #communication #comunicación #influencers #identity #adolescent

Why educational content drives corporate influencer success! To excel in corporate influencer programs, focus on sharing knowledge rather than just promoting products or company updates. Here’s why: ▶️ 𝗕𝘂𝗶𝗹𝗱𝘀 𝗧𝗿𝘂𝘀𝘁: Educating your audience positions your brand as an expert, fostering trust and credibility over time. ▶️ 𝗘𝗻𝗴𝗮𝗴𝗲𝘀 𝘁𝗵𝗲 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲: People engage more with content that provides value and insights, leading to higher interaction rates. ▶️ 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝘀 𝗧𝗵𝗼𝘂𝗴𝗵𝘁 𝗟𝗲𝗮𝗱𝗲𝗿𝘀𝗵𝗶𝗽: Consistently sharing industry knowledge helps establish your brand as a thought leader in the space. ▶️ 𝗔𝘁𝘁𝗿𝗮𝗰𝘁𝘀 𝗢𝗿𝗴𝗮𝗻𝗶𝗰 𝗙𝗼𝗹𝗹𝗼𝘄𝗲𝗿𝘀: Valuable content attracts a more engaged and relevant audience, growing your network authentically. ▶️ 𝗟𝗼𝗻𝗴-𝗧𝗲𝗿𝗺 𝗜𝗺𝗽𝗮𝗰𝘁: Educational content has a lasting effect, often shared and revisited, keeping your brand top-of-mind. Shift the focus from self-promotion to educating, and watch your influence grow! What do you think? Do you have any experience with corporate influencer programs? Drop your feedback in the comments. 👇 Thanks And if you want to keep updated on the latest trends in #Marketing, follow me. I post regularly about this topic!

I've been honored to have positive experiences with the influencers I've worked with. The feedback we always get is "your team is one of the best team's I've ever worked with" or "your team is so professional" and my favorite, "I've had so much fun with your team". Here are some ways I am able to give influencers a great experience! 📌 Collaboration: It's important to ensure the content you're producing aligns with the brand/company, but also ask the influencer for their creative input as well. You want the content to feel authentic to your brand but also the influencer's personality/audience. You also build a great partnership through brainstorming together. 📌 Providing a Timeline: Provide a timeline of the project with deadlines for each deliverable, this allows the influencer to plan ahead and prep. It helps me and the influencer stay on track. 📌 Break the Ice: Take the time to understand the influencer outside of business needs and wants and get to know who they truly are (are they mother's, father's, skilled in other areas, from another country, bilingual, etc.). I have found this helps create an amazing long-term relationship and opens the opportunity to consider the influencer for other projects. #influencers #influencermarketing #influencercollaboration #influencerstrategy

"The days of larger-than-life films dominating our cultural consciousness are fading, and influencers are ready to take the crown." Why “influencers” and your precious “premium” programming are NOT mutually exclusive. Media execs...pay attention: 𝟏. 𝐃𝐢𝐫𝐞𝐜𝐭 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 𝐰𝐢𝐭𝐡 𝐀𝐮𝐝𝐢𝐞𝐧𝐜𝐞𝐬: Influencers create a more personal, relatable experience, driving high engagement and loyalty—exactly the kind of audience affinity that premium programming can build on. 𝟐. 𝐀𝐮𝐭𝐡𝐞𝐧𝐭𝐢𝐜𝐢𝐭𝐲 𝐎𝐯𝐞𝐫 𝐆𝐥𝐚𝐦𝐨𝐮𝐫: Audiences crave real, unscripted moments. Partnering influencers with premium content can add authenticity without compromising production value. 𝟑. 𝐂𝐨𝐬𝐭-𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞 𝐑𝐞𝐚𝐜𝐡: Influencers bring millions of viewers without the budget strain of Hollywood stars, providing a powerful complement to high-investment productions. 𝟒. 𝐃𝐚𝐭𝐚-𝐃𝐫𝐢𝐯𝐞𝐧 𝐒𝐮𝐜𝐜𝐞𝐬𝐬: Influencers offer real-time data on audience engagement and preferences, enabling media companies to refine both influencer-led and premium programming for maximum impact. 𝟓. 𝐀𝐜𝐜𝐞𝐬𝐬 𝐭𝐨 𝐍𝐢𝐜𝐡𝐞 𝐌𝐚𝐫𝐤𝐞𝐭𝐬: Influencers reach unique communities that premium content alone may miss, helping brands broaden their appeal across diverse audience segments. 𝟔. 𝐂𝐮𝐥𝐭𝐮𝐫𝐚𝐥 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞: Influencers shape cultural trends instantly. By integrating them with premium content, media companies stay relevant and connected to evolving audience interests. 𝟕. 𝐒𝐜𝐚𝐥𝐚𝐛𝐥𝐞 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐟𝐨𝐫 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Influencer content keeps audiences engaged between major releases, building anticipation and loyalty for premium programming. 𝟖. 𝐀𝐝𝐚𝐩𝐭𝐚𝐛𝐢𝐥𝐢𝐭𝐲 𝐭𝐨 𝐒𝐡𝐨𝐫𝐭-𝐅𝐨𝐫𝐦 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦𝐬: Influencers excel on TikTok, YouTube, and similar platforms where younger viewers spend most of their time. Media companies can leverage this reach without sidelining their premium offerings. CC: The Streaming Wars H/T Dan Calzone

Did you know that sometimes, the quietest voices carry the most impactful messages? 🌟 In the vast ocean of social media influencers, it's surprising to learn that micro-influencers, with their relatively smaller but highly engaged audiences, are reshaping the way we view success in digital marketing. The heart of true influence is not found in shouting the loudest or reaching the most but in connecting genuinely and deeply with those who listen. Studies reveal that micro-influencers boast a 60% higher engagement rate compared to the giants in the field. This isn’t just a statistic; it’s a clarion call for a paradigm shift in our strategic approach. In a world where authenticity is increasingly becoming the gold standard for communication, the nuanced, personal interactions offered by micro-influencers can be the missing puzzle piece in your marketing strategy. Imagine having a conversation with a friend, rather than being part of a faceless crowd. That's the micro-inencers' superpower. "Influence isn’t about inflating your ego by counting followers; it's about genuinely connecting with others and making a difference." - Unknown If you're a digital marketer or a branding consultant, think of this as an opportunity to dive into a treasure trove of engagement through platforms like AtisfyReach. Here, amidst a vibrant community of micro-influencers, your brand can find its true champions. 🚀 So, what’s your next move? Embrace the subtle yet significant power micro-influencer engagement. Forge authentic connections. Watch your brand narrative unfold in the most unexpectedly profound ways. Remember, every big wave with a ripple. 💡 #MicroInfluencers #DigitalMarketing #BrandGrowth #Engagement #AuthenticConnections #InfluencerMarketing #PersonalGrowth

Excited to share insights from a recent panel discussion I moderated at Q-Summit at the Universität Mannheim showcasing insights from industry experts: 🤳 Youtube star in the sports industry, Uwe Schüder known as Flying Uwe 👩💼 Influencer and social media expert, Sarah Emmerich 🙋♂️ VP | B2C at SevenVentures, Christopher Halbig We delved into the power of influencer marketing as a strategic tool for entering new markets or expanding market shares. Here are some key takeaways: Building a fanbase: For influencers to be successful, they must be authentic and transparent, helping their followers build trust and credibility for your brand. Targeted Reach: Leveraging the right influencers allows brands to tap into specific niche audiences that may be difficult to reach through traditional advertising channels, helping to enter new markets more effectively to drive sales. Data-Driven Approach: Relevant Key Performance Indicators (KPIs) for influencer marketing campaigns include: Engagement Rate, Reach and Impressions, Conversion Rate etc. HR perspective: Developing a personal brand of employees or hiring influencers can help companies boost employer branding and visibility. From our discussion, it's clear that influencer marketing offers a dynamic and effective strategy for businesses to push their growth to new heights! Have a lovely start to your weekend, Sina ✌️

The Rise of Deinfluencing: Gen Z’s Call for Authenticity 🛑✨ In the ever-evolving world of social media, a new trend is making waves—one that speaks directly to the values and priorities of Gen Z. Welcome to the era of “deinfluencing”. Deinfluencing is not just a buzzword; it's a movement. It's a shift away from the traditional influencer culture that bombards us with endless product recommendations, often disconnected from reality. Instead, deinfluencing is all about being real, being conscious, and most importantly, being authentic. But why is this trend so powerful? And why now? 🤔 Gen Z has grown up in a world where social media influencers are the new celebrities. But unlike previous generations, they’re not just passive consumers—they’re active participants in shaping the narrative. And they're increasingly skeptical of the glossy, overly curated world of influencers. They crave authenticity, transparency, and a connection to something deeper than just another product pitch. According to recent studies from universities such as Harvard and Yale, Gen Z is leading the charge in this movement towards authenticity. Research shows that this generation is more concerned with social impact, environmental sustainability, and ethical consumption than any previous generation. They’re not interested in being sold to—they want to be part of a conversation that matters. 🌍💬 Deinfluencing taps into this desire by promoting mindful consumption and challenging the status quo. It’s a rebellion against the culture of overconsumption, and it’s resonating in a big way. For brands and communicators, this trend is a wake-up call. It’s a reminder that Gen Z isn't just another audience—they’re a force to be reckoned with. And if you want to connect with them, you need to be real, you need to be transparent, and you need to stand for something that matters. So, what’s next? As deinfluencing continues to gain traction, we’ll likely see a broader shift in how brands and influencers approach their communications. The days of mindless promotion are numbered. In their place, we’ll see a new era of authenticity, where the connection between brand and consumer is based on shared values, not just a transaction. #Deinfluencing #GenZ #AuthenticityMatters #Sustainability #SocialImpact

Guest Posting Strategies to Boost Your Brand Authority Want to elevate your brand’s authority? Guest posting is your secret weapon. Here’s how to do it right: Aim for Elite Sites: Choose top-tier blogs in your industry. Their authority boosts yours by association. Deliver Expertise: Share deep insights and actionable tips. Your content should reflect your expertise and offer real value. Be Consistently Present: Regular contributions to key platforms keep your brand in the spotlight and reinforce your authority. Engage Meaningfully: Don’t just post and ghost—respond to comments and engage with readers. This interaction builds trust and solidifies your expert status. Team Up with Influencers: Collaborate with industry influencers. Their support can give your brand a significant credibility boost. Quality Over Quantity: Focus on delivering standout content. A few well-placed, high-quality posts can have a bigger impact than numerous mediocre ones. Use these strategies to turn guest posting into a powerful tool for building your brand’s authority and becoming a recognized leader in your field.