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Wondering how to optimize your campaign in the last few days before the election? Here are a few tips: 🎯 Use data to identify key voter segments like undecided or frequent voters and concentrate your ad spend on reaching them across multiple channels to maximize impact. 📊 Monitor your ad performance closely and adjust your creative, messaging, or placements in real-time based on what’s resonating with voters. 📱 Increase your presence on mobile platforms and social media to ensure you’re top of mind and easy to engage with. #PoliticalAdvertising #Election2024

Fresh with insights from this weeks debate 🇺🇸 Samba TV’s latest Political Advertising report is live! Answers to questions regarding swing state voter engagement with ads, who’s tuning in to major events and debates, and how voter engagement has been influenced during this one of a kind election cycle all included within + plenty of other tactical insights. More to come as we get into the late stages of this election season.

🚨 Presidential election season is heating up, and $16 billion in political ads are flooding commercial media. 🚨 For non-political brands, this presents challenges: skyrocketing ad costs, limited space, and a sea of attack ads. But there’s a better way to cut through the noise — sponsor messages on public media outlets like NPR and PBS. Why brands should consider public media during election season: ✅ Credibility: Public media is trusted for its unbiased, in-depth analysis, especially during elections. ✅ No Political Ads: Unlike commercial platforms, NPR and PBS do not air political ads, offering a haven for brands to stand out. ✅ Consistent Pricing: While ad prices soar on commercial media, public media maintains stable rates. ✅ Surging Audience: Election coverage spikes NPR and PBS listenership, creating a larger, more engaged audience. ✅ Brand Protection: Avoid being associated with polarizing political content and benefit from public media’s clutter-free, trusted environment. Public media gives you the opportunity to amplify your brand while supporting trusted journalism and reaching socially conscious consumers. With NPR listeners and PBS viewers highly responsive to sponsor messages, now’s the time to invest in a platform that resonates. Want to learn how sponsor messages on NPR or PBS can elevate your brand this election season? Message me to get started! #MarketingStrategy #NPR #PBS #PublicMedia #Election2024 #BrandAwareness #SponsorshipOpportunities

In politics, data is used for far more than just targeting voters. Roughly 75% of all political spending is on media. $10B will be spent on political media this cycle. None of it is going to "targeting voters". A portion of it goes to getting the ads themselves made. The rest goes to placing ads across Broadcast & Radio stations, Cable Networks, Digital (Social Media apps) and Streaming Platforms. Depending on the size of the race and budget, the chosen mediums vary greatly. Within that media budget, it is split across different creatives, which have different messages. Part of the budget goes to Fundraising ads, and the rest of it goes to Persuasion ads. What's really, really hard to do when you are in the heat of a campaign is to keep track of the spending going on in your race. How much money is your spending on TV against you? Are they running different ads in different markets? Or different media types? Do they have a bigger budget on one media type or market than another? The answers to all of these questions reveal opponents' strategy and it's one of the most important, and recent data sets used in the combat that is politics. Like dealing with data in many other industries, this type of analysis has only even been possible for like...less than 15 years. #elections #election2024 #politicalconsulting #politicaladvertising #politics #Trump #Biden

Did You Know? 📲 Over 60% of young voters rely on social media for their political news! Engaging with this digital-savvy audience is essential to winning their support. 🗳️ Let's make the right connections in the right places! #IPCRO  #DigitalCampaigning #YouthVote #PoliticalConsulting #VoterEngagement #IPCRO #PoliticalConsulting #CampaignStrategy #PoliticalResearch #PoliticalConsultancy #ConsultingExperts #DataDrivenPolitics

🤔 How impactful do you think celebrity endorsements are in politics? 🎤 Recently, Taylor Swift publicly supported Vice President Kamala Harris for the 2024 presidential election, directing her vast audience to register to vote. Here are a few insights on the potential effects of her endorsement: - **Increased Visibility**: Swift’s post led to over 330,000 clicks to Vote.gov, showcasing her ability to mobilize followers. 📈 - **Historical Impact**: Previous endorsements from Swift saw voter registration spikes, like a 23% increase in 2023 when she encouraged voter sign-ups. 🔍 - **Young Voter Engagement**: Swift’s appeal to younger audiences may be crucial for Harris, who is currently facing challenges gaining traction among youth voters. 🎯 While the numbers may appear modest, even slight movement in a tight race can be significant. What are your thoughts on the role of influencers in political campaigns? Can they really sway public opinion? Share your insights below! #TaylorSwift #KamalaHarris #VoterEngagement Image from: Harry Enten

As agencies, advertisers, political strategists, campaign managers and leaders across party lines focus more of their attention on the upcoming 🇺🇸 Presidential Election, Comscore’s suite of solutions for the political sector is attracting increasing attention. This new blog from Comscore's David Kovach shares the latest updates, read it at this link ➡ https://lnkd.in/e4g4U4gA #politicaladvertising #mediameasurement #comscore

CTV's far reach Voices shape the choice, informed Election's pulse thrives #fraikufriday In the 2024 electoral race, CTV isn't just a medium; it's the battleground where elections will be won or lost. Its precision targeting and real-time analytics offer a master key to voter hearts and minds. Precision at Play: Remember Georgia's special election? Targeted CTV ads tipped the scales. The message? Right content, right audience, undeniable impact. Engagement Goldmine: Ads next to top-tier shows mean engaged viewers, not channel surfers. The result? Higher recall, stronger influence. Real-time Strategy: The 2022 midterms showed us the power of agility. Campaigns that adjusted their CTV strategies in real time saw their efforts pay off in voter turnout and campaign contributions. As we gear up for 2024, CTV's role is clear. It's not just about reaching voters; it's about engaging them, measuring impact, and pivoting with precision. The campaigns that master CTV will have the edge. The future of political campaigning? It's already here, and it's streaming. Reach out if you want to know more #CTV #Elections2024 #DigitalStrategy #PoliticalCampaigning

Election Day is fast approaching, and it's crucial that your campaign’s GOTV strategy is dialed in!🗳️ Join us on October 9th for an in-depth workshop on boosting voter turnout and crafting the right message to engage your audience! Featuring experts Jordan Bernard from NationBuilder & Brenna Cully from VoteAmerica, this event is packed with insights to help you win big in your coming campaign. What You'll Learn: ✅ GOTV Tactics That Work: Proven methods to boost voter engagement and turnout. ✅ Ingredients to GOTV messaging: How to create impactful messaging that resonates with your audience. ✅ Understanding Your Voters: The importance of identifying and targeting key voter groups to maximize campaign effectiveness. ✅ Real-World Examples: Case studies and examples from successful GOTV campaigns in the past. Claim your seat: https://bit.ly/4gQTSWD #CampaignStrategy #PoliticalLeaders #GOTV #LiveWorkshop #2024Elections #VoteAmerica #NationBuilder #BuildTheFuture