Lexy Lebsack’s Post

Explore how Morae and Evocative have collaborated to create innovative mushroom-based packaging for The Rootist, a sustainable haircare brand. Discover how this compostable solution aligns with sustainability goals, setting a new standard in eco-friendly...

🚀 Exciting Follow-Up! Another Successful Launch with Our Sustainable Cosmetic Packaging Solution and 4 people who care GmbH🌿✋ We are delighted that German start-up 4peoplewhocare has chosen our sustainable cosmetic packaging solution for yet another innovative product - our eco-conscious set consisting of a glass jar with a 100% bio-based closure made from forewood material by rezemo GmbH. After the fantastic reception of the initial launch of a solid deo creme, 4peoplewhocare has once again partnered with us for their latest offering - a solid hand cream featuring organic beeswax. This new product exemplifies their dedication to natural, plastic-free cosmetic solutions, and we are proud to support their mission with our environmentally responsible packaging. 🌏 Sustainability: Our glass jar and bio-based closure continue to set a new standard for sustainable packaging in the beauty industry, helping brands minimize their environmental footprint. 🤝 Trusted Partnership: 4 people who care GmbH's return to our packaging solution underscores the trust and reliability we provide to forward-thinking companies committed to eco-conscious practices. 💡 Innovation in Natural Beauty: With an emphasis on organic ingredients and plastic-free packaging, this new launch aligns perfectly with consumer demand for green, transparent, and trustworthy beauty products. #innovatingforabetterlife #cosmetics #plasticfreepackaging #sustainability

This is indeed a very insightful article, thanks for sharing Al Iannuzzi ! At CarbonBright , we did a study for a major retailer that has introduced refillable bottles for some of its home care products. As the article states, we found that there is a higher footprint for refillable bottle manufacturing. So you get benefit only when it is actually re-used a certain number of times. Such changes needs to go hand in hand with all more changes to introduce a behavior change in the user to actually bring back the containers for re-use (several things like $ savings, ease of doing this etc). You need to have ongoing tracking of customer behavior and keep taking necessary steps to influence the behavior.

♻️✨ Refillable Packaging in Beauty: The Future of Sustainability ✨♻️ Refillable packaging is becoming a must-have in the beauty industry, and for good reason. But like any innovation, it comes with its own set of pros and cons. Here's a quick breakdown: ✅ Pros: - Eco-Friendly: Reduces plastic waste and carbon footprint, aligning with the growing demand for sustainability. - Cost-Effective: Long-term savings for both brands and consumers, as the cost of packaging is reduced over time. - Consumer Loyalty: Encourages repeat purchases by offering a sustainable option that resonates with environmentally conscious consumers. - Brand Differentiation: Positions your brand as a leader in sustainability, appealing to a broader audience. ❌ Cons: - Initial Cost: Higher upfront investment in durable, high-quality packaging materials. - Consumer Education: Requires efforts to inform and educate customers on how to properly use and refill the packaging. - Logistical Challenges: Refill systems can be complex to implement and may require changes to existing supply chains. - Hygiene Concerns: Ensuring that refills maintain the same level of product safety and hygiene as traditional packaging. Despite these challenges, refillable packaging is a must for brands looking to future-proof their products and align with the sustainability movement. The benefits far outweigh the drawbacks, and as consumer demand for eco-friendly options continues to rise, refillable packaging is set to become the standard in beauty. At Element Beauty Group we can help you choose the right refillable solution for your portfolio that will make a genuine difference on the market. Let’s make beauty better for the planet! 🌍💄 #RefillablePackaging #SustainableBeauty #EcoFriendly #BeautyInnovation #ProductDevelopment #Sustainability

To mark #ZeroWasteWeek I thought I’d shout out the sustainability efforts of some Irish beauty brands 🌱💓 The beauty industry notoriously has a sustainability and waste problem and it’s the responsibility of both brands and consumers to address it. In fact, recent surveys show: - Over 80% of UK consumers consider sustainability when purchasing beauty products - There is a surge in demand for natural and organic skincare products in Ireland’s beauty market Check out the brands doing their part below 👇 💓 The Kind Brand Company – Have a scheme to remove 1lb (the equivalent of 27 plastic bottles) from the environment for every product sold. 💓 Sculpted by Aimee - Their “ReSculpted” scheme allows you to return 5 of your empties in-store or by post to be recycled. 💓 Kinvara Skincare – Embracing refillable packaging and have a scheme to collect plastic from the ocean for every order. 💓 Pestle & Mortar – Encourage responsible disposal with their “Empties Bag” with super clear instructions online of how to dispose of their products. If every brand made the effort to take small sustainable steps, we could make a big difference 🌍 Are there any brands I’m missing? #sustainablebeauty #beautycopywriter _____________________________________________________________ I work with brands, small businesses, and everyone in-between to write content that’s fun and approachable. Let’s make your content pop: [email protected] 💌

The cosmetics industry is undergoing a transformation towards sustainability, with a focus on natural ingredients, eco-friendly packaging, renewable energy and fair trade. As consumers continue to look for products that are good for them and the planet, this trend towards sustainable beauty is likely to continue growing in the years to come. 😃 #UpcyclingIngredients #EcuadorianIvoryPalmSeeds #PhytelephasAequatorialis #CircularEconomy #TaguaPowder #NaturalScrub #NaturalExfoliant #NaturalCosmetic #Tagua #SeedPowder

I thought this was a very insightful article about cosmetic packaging. Some key takeaways: moving away from plastic isn't always a better environmental move, brands should focus on reducing tertiary packaging, refills don't have enough cost reduction to encourage consumers to adapt them. A consumer would rather buy a new package rather than get a refill. I would agree that consumers are not there yet with refills, brands need to do more to encourage them and to educate on the environmental benefits. #sustainablepackaging, #sustainable #green #packaging

Far from intentional greenwashing, many beauty brands are taking genuine steps towards sustainability by offering eco-friendly packaging options to consumers. However, as highlighted in this Glossy article, assessing the true impact of packaging is a complex process that takes into account various factors such as the full product lifecycle, local recycling infrastructures, etc. Brands who wish to maximize their impact should be wary of falling for the latest packaging trend and rather make their own analysis. #sustainability #beautyindustry #packaging #recyclable #refill

According to Mintel´s Global Outlook on Sustainability: "a majority of BPC consumers (54%) are confident that they can make a positive difference, and Mintel GNPD data shows that the industry is seeking to respond: Among global BPC launches in the first half of 2024, 32.8% featured eco-friendly packaging claims (up from 10.8% of BPC launches in 2019), and 21.3% have recycling claims (up from 7.4% in 2019)." @ Beauty Packaging Magazine Our customers and partners are increasingly aware about the importance of sustainability, especially with the new European Union regulations mandating the use of truly recyclable packaging and contributing to the circular economy by 2030 through high-quality PCR (Post-Consumer Recycled) materials. The issue of packaging waste is real, and major brands are genuinely aware of this. It’s a growing concern for everyone, including consumers, who are making more conscious and sustainable choices. WISTA.DTS EUROPE is confident that this is the future, and we have embraced this commitment for several years now. Dermalogica (part of Unilever's Prestige portfolio) is a great example of how eco-design has become central to their packaging strategy. To boost recyclability, they chose WISTADTS' PUMP Airless System tube for their multitasking Porescreen Mineral Sunscreen SPF 40. Both Dermalogica and WISTADTS are committed to sustainability and understand the challenges of developing multifunctional products. Dermalogica's Mineral Sunscreen SPF 40 not only provides sun protection but also improves pores and enhances skin tone with a radiant tint. To meet the demands of this innovative formula, our team created a sustainable packaging solution that ensures functionality, performance, and a premium product experience. It was a challenge we loved taking on, especially because this packaging was awarded at Paris Packaging Week this year. 👏 #SkincarePackaging #CosmeticPackaging #SustainablePackaging #personalcare #Innovation

By embracing this change, Sprite has taken a essential step towards design for recyclability. Interestingly, this isn't the first instance of label-free packaging. In 2020, Evian took a similar path, launching label-free fully recycled water bottles. However, it hasn't yet commercialised fully. We wonder if Sprite will be able to address scale through their initiative. Albeit, we have a larger problem to address. The label-free bottle is still single use. The best approach would be to make the bottle multi use i.e. #refillable and #reusable. Is Sprite bold enough to take this route?