Lewis Wilkins’ Post

So much of our young creative talent is suffering from ill-health and over 10% of young people aged 18-24 are being prescribed anti-depressants, we are all experiencing a failure to look back. On history. To use the wisdom of our elders to help us interpret the future. My podcast this time around is with the incredibly super-creative Mark Denton - the advertising industry’s oldest apprentice. One of the most awarded creatives of our time, Mark doesn’t make a habit of Parping his own trumpet. So allow me In the couple of hours I spent with him, I learned more about the creative process than I would ever hope to learn from a book or video. You can too. Because Mark is so incredibly engaging, funny, self-deprecating, imaginative, inspiring and beyond wise. His brain doesn’t switch off and if we don’t bother to learn from his experience, then we are doomed to repeat the same mediocrity next year that we made last year. This is a rare opportunity to hear what one of the GOATs has to say about the state of advertising and how we need to get back to basics. We discuss: Ageism The Milk Tray Man, Cadbury’s Whole Nuts and Curly Wurly Drinking Stingo A review of tube advertising Memories of Brian Griffin AI, photography and Graham Fink Magic markers The old (and new) creative process Working with Martin Galton Self-sufficiency Cab drivers and the advertainment business The skip button Why Nils Leonard is like Elvis Launching a newspaper for creatives The ultimate umbrella campaign Cobra Kai and Eagle Fang And St Luke's London – let’s not forget St Luke’s for whom Mark is a lodger with benefits.   Mark and the wonderful Kate Henderson – thank you for a great show! Marketing Podcast Network, The Advertist - New business development platform #advertising #creativeadvertising #ageisjustanumber https://lnkd.in/eWnFd-eZ

🎉 Calling All Alumni and Partner Agency Creatives! Join Us This Afternoon! 🎉 Hey everyone! Just a friendly reminder that today is the day! We’ve got an exciting event lined up this afternoon, and you won’t want to miss it! First, a HUGE shoutout to the amazing Elliot Harris and the entire Havas team for hosting us in their absolutely stunning Kings Cross office. Seriously, this place is like Hogwarts for advertisers – magical and inspiring. ✨📍 We are honored to have Steve Harrison and Dave Dye joining us to talk about their fantastic new book, “The Howard Gossage Show - and what it can teach you about advertising, fun, fame and manipulating the media”. This book is not just a read, it’s an adventure into the mind of a true advertising genius. 🧠📚 But hold on! Before you grab your waterproofs, make sure you RSVP to either myself or Marcia Miller so we can put your name on the guest list. Security is tight at HKX! 🎟️✅ So, if you’re at a partner agency, finish work a little bit early and come join us! Network, learn, get inspired, and who knows, you might just walk away with some new ideas that could change the game. The talk starts at 5 pm. Books will be available if you want a signed copy. I'll be getting mine! See you there! 🕒💡🚀 #Advertising #Networking #CreativeEvent #Havas #KingsCross #SteveHarrison #DaveDye #HowardGossage #BookLaunch

When the client approves your creative on the first try: Happy dance time! 💃✨ You know it's a good day when everything clicks on the first go. 🥳💡 #MarketingLife #CreativeWin #ClientApproved #AgencyWins #MarketingMemes

Happy Saint Patrick's Day from 20Degrees Media! Mindy orginally thought of a green snow cone, but let's face it, an ice cream shop is always going to draw her attention. She did grow up on a dairy farm, after all! We followed through with out holiday-themed post, did you? If so, comment down below! Tell us what you did that fit your brand for St Patrick's Day or what you did for fun! We'd love to see or know what creative ideas all you came up with! #20DegreesMedia #MarketingTip #SmallBusinessMarketing #SmallBusinessTipsAndTricks #PhotographyTipsAndTricks

This year stop making those ad films. Brand values aren't personal values. Okay. But I'd hate to think that personal brand values aren't also personal values. Some may speak, some may don't. I am not holding anyone accountable here, in case you are holding your breath. I just have a small request from all the good brands. Rakshabandhan is coming. Don't make ads that show strangers playing the role of protective brothers. I don't care, even if that stings you, because it's meant to. We are criminally bad at reading ill intentions, and it's our fault because we have learned it from watching the Idiot Box, aka TV. We are in the wrong because we have a damfool tendency to get influenced by movie characters who make the best 'stranger' brothers. Don't want to get influenced again. So, stop making a random guy our brother; he is not, and we would rather trust that he is not. I never said 'all men', if you read it, maybe it's time to work on your comprehension skills. Maybe also breathe before you speak.

Finding the right marketing agency doesn’t have to be scary! 👻 Another Halloween video in the books! Making this video was a real SCREAM and we hope you enjoy watching it as much as we enjoyed making it. So, if you're tired of lifeless strategies, haunted campaigns, or deadlines creeping up on you, our team’s here to bust through the spookiest of challenges and bring your brand back from the dead. ⚡ Now, who you gonna call? 📞😏 #Halloween2024 #WorkCulture #MarketingSolutions #MarketingStrategy #Videography #DigitalMarketing #MarketingAgency #CreativeAgency #GiantShoeCreative  

Let’s put a spell on your brand this Halloween! Here’s to wickedly creative campaigns and magical results! #DigitalSuccess #MarketingMagic #BrighterCampaigns #WebsiteDesign #WebDevelopment #DigitalMarketing #GraphicDesign #AssistMyDay

The second festive film of the week… Home Alone: Always Have a Plan Of course, we all remember when Kevin McCallister fended off two burglars with nothing but quick thinking and household items? In Home Alone, Kevin's creativity does the job because he has a plan. The same goes for your marketing campaigns. Without a strategy, you’re vulnerable to missed opportunities (or, in Kevin’s case, the Wet Bandits!). Lesson: A well-prepared strategy turns challenges into opportunities. What’s your ‘Kevin-level’ plan for 2025? #HomeAlone #MarketingStrategy #PlanToWin #ChristmasMarketing #PRInsights #MarketingTips #FestiveFun

he Manzierre….. if you’ve ever watched Seinfeld, you know what i am talking about… Who wants to go 50/50 on a business to release this amazing idea in 2025? I feel like the time is right. This ad is refreshingly simple. It doesn’t overcomplicate or use unnecessary fluff—it focuses on exactly what matters: comfort, quality, and value. The headline, “Happy Boobs. Happy You,” grabs attention immediately with its playful yet relatable tone. It’s lighthearted and makes you smile, which sets a positive tone for the product. The design is just as effective. By showcasing the bra front and center with annotations, the ad highlights key features—soft straps, sewn-in pads, wireless comfort, and fair price. It’s clear, easy to follow, and gives viewers all the reasons they need to consider buying. What makes this ad work is its honesty and clarity. It doesn’t try to sell a dream; it simply focuses on what the product does well: delivering comfort and value. When your product solves a problem this universally, sometimes less really is more. And we created a template of this ad: https://lnkd.in/dWfvrCQQ

It’s that time of year again! Let’s enjoy some good scares! 🎃👻 Let’s check out one of the funniest and spookiest ads from Dirt Devil Vacuum. 🧹💨 In this ad, we see a scene that looks like a horror movie, with a priest trying to perform an exorcism on a "possessed" woman. Just when you think something supernatural is happening, the twist is revealed! It’s actually the powerful suction from the old lady’s Dirt Devil vacuum upstairs causing all the spooky events! She and her vacuum are the real culprits, turning it into a scary scene. 👀😱 This ad mixes horror and humour to show off how strong Dirt Devil's suction power is. While it may not be a typical ad, it cleverly highlights the vacuum’s unique selling point, "the power of its suction" through a fun and scary story. It’s a great example of how creative advertising can make a lasting impression. 💪🧛♂️ #advertising #marketing #digitalmarketing #advertisingandmarketing