Levente Kótka’s Post

When developing a brand, it's critical that every piece of an organization's content works to support that message and identity, including email follow-up. I received an email that alleged to be from the founder of the organization - the third he'd created - trying to sell me career advancement services, one would think there's an understanding of how to ensure his brand comes across as high value and worthwhile. I admit that it's been a few years since I've worked directly in sales, so perhaps my peers can help me: Is it best practice to send a third email follow up with your first name only? (i.e.: "Michael?") #sales #marketing #brand #email #leadership #b2b

I didn't realize this for 10 years. Unique perspectives make you stand out. And if you want to be a thought leader in sales, you must embrace your uniqueness. Change how you approach sales. This insightful guide shows you how: Looking to differentiate yourself? ↳ Share your unique experiences and insights. Want to gain trust? ↳ Be authentic and transparent. Looking to inspire others? ↳ Tell compelling stories that resonate. Want to build a loyal following? ↳ Engage consistently and provide real value. Want to make a lasting impact? ↳ Challenge the status quo and offer fresh ideas. Instead of blending in, let your unique voice shine. #sales #salesgrowth

Ever wonder how to stand out in a crowded marketplace or advance your career more effectively? Our article featuring insights from Dr. Cindy McGovern's book "Sell Yourself" might just have the answers you're looking for. Valuable lessons on personal branding: ◼ Align your personal brand with both career and long-term personal goals. ◼ Embrace the concept that every job involves selling, regardless of your role. ◼ Regularly reassess your values, goals, and the impression you're making on others. ◼ Identify your "superpowers" and use them to help others, facilitating networking. For a deeper dive into McGovern's strategies for crafting a powerful personal brand, check out our full article by Scott S. Smith: https://lnkd.in/gwWk6Ppn Dr. Cindy McGovern, 1st Lady of Sales Orange Leaf Academy #personalbranding #growth #leaders

Freedom fighters often exhibited remarkable skills that can be applied to sales and marketing. 👈 Resilience and Persistence: 💥 Keep following up with leads, refining strategies, and pushing forward despite challenges. 🏝 Effective Communication: 💥 Hone your storytelling and persuasion skills to connect with your audience and influence decisions. 🏝 Strategic Thinking: 💥 Develop a strategic plan for your sales and marketing efforts, including target audiences, channels, and key messages. 🏝 Leadership and Inspiration: 💥 Cultivate leadership skills to guide your team and inspire trust and loyalty in your clients. 🏝 Building Trust and Relationships: 💥 Focus on building genuine relationships with your clients, based on trust, transparency, and mutual respect. 🏝 " Want more exclusive content like this? Hit like, let us know your thoughts in the comments, and follow us to stay updated with all our latest posts and news!" Subham P. #sales #marketing #100days100salestips #ivd

One of the biggest gifts I give my clients... It's not the strategy (though that's gold). It's not the marketing systems (though they're game-changing). It's not even the sales support (though that pays for itself). It's the permission to be unapologetically themselves while commanding premium rates. I will ask you a lot of questions, not just about what you do for your clients, but about who YOU are, even outside of all that. I want to know your background. The stories that shaped you. What are your beliefs and convictions? What milestone events led you here? What drives you? How did your unique experiences influence the way you show up today? Yes, authenticity sells, stories sell. YOUR truth sells. But it's way deeper than that. This is about finally exhaling into a business that celebrates your whole self — especially if you've spent years dimming your light to fit into spaces that wanted you to be "professional" in all the wrong ways. You don't have to fit into a certain box or try to sound like everyone else. Your voice is your value. And when we work together, I do a fabulous job of bringing out that value and helping you infuse it into everything from your LinkedIn profile to your sales conversations in a way that feels aligned AND attracts premium opportunities. That feeling when you can show up exactly as you are. When your uniqueness becomes your competitive edge... That's what lights me up. The pure confidence that comes from knowing your unique approach is exactly what makes you irreplaceable. Because success feels so much sweeter when you don't have to sacrifice your soul to achieve it. What's one piece of your story!? I'd love getting to know you, share a bit about you with me below! #SystemizeYourSales #ThoughtLeadership #PersonalBranding #ScalingWithSoul #Positioning

In today's competitive landscape, credibility isn't just about having the right product; it's about solving real problems for your audience. Throughout my career, I’ve realized that the best way to build trust with clients is to focus on their pain points, not just what we are selling. Let me share a few tips that have helped me: 1. **Listen Actively**: Engage with your audience to understand their challenges. This insight can guide your approach and make your solutions more relevant. 2. **Share Valuable Insights**: Provide content that addresses common problems in your industry. Thought leadership isn’t about self-promotion; it’s about offering genuine value. 3. **Follow Up**: Establish ongoing communication. Show your clients you care about their success beyond the sale, which fosters long-term relationships. Remember, the goal is to help, not to sell. When you solve problems, credibility follows. What strategies have you implemented to build trust with your audience? Share your thoughts! #credibility #trust #customerservice #salesstrategy #businessrelationships #valuedriven #audienceengagement #thoughtleadership #insights #solutionfocused #businessgrowth #problem-solving #relationshipbuilding #trustworthy #clientrelations #communication #successmindset #engagement #innovation #customerfirst #valuecreation #listening #longtermrelationships #businesssuccess #marketinsights #clientneeds

Business leaders, ask yourself this... 🤔 "𝙒𝙝𝙤 𝙖𝙧𝙚 𝙢𝙮 𝘼𝙩𝙩𝙚𝙣𝙗𝙤𝙪𝙧𝙤𝙪𝙜𝙝𝙨?" In other words... Who are the people in your business that you would protect at all costs? That you would put on a pedestal? 🖤 Who advocates for you? 🖤 Who personifies your culture? 🖤 Who is in tune with your customers? 🖤 Who is pushing your business forward? ... Because when it comes to spreading the word about what you do and what you offer on via LinkedIn, these are the people you should be championing. 💀 'B2B' is a dead term. 💡 Instead think Human2Human. When you are selling to other businesses remember this... 𝗔𝗻 𝗶𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗶𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. 𝗔 𝗯𝗿𝗮𝗻𝗱 𝗶𝘀 𝗻𝗼𝘁 𝘆𝗼𝘂𝗿 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿. It's a human being who enquires. It's a human being who you speak to. It's a human being who decides. 𝗧𝗮𝗹𝗸 𝘁𝗼 𝘁𝗵𝗲 𝗵𝘂𝗺𝗮𝗻 𝗮𝗻𝗱 𝘆𝗼𝘂 𝘄𝗶𝗹𝗹 𝘀𝗲𝗹𝗹 𝘁𝗼 𝘁𝗵𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀. 𝗙𝗮𝗰𝘁. So, identify your Attenboroughs. Empower them to advocate for you. Looking to get your team engaging better on LinkedIn? Give us a shout. ✌️ 𝗦𝗵𝗼𝘂𝘁 𝗼𝘂𝘁 𝘁𝗼 𝗺𝘆 𝗢𝗚 𝗔𝘁𝘁𝗲𝗻𝗯𝗼𝗿𝗼𝘂𝗴𝗵 Sophie Kimmance 😉 #marketing #linkedintips #linkedingrowth

Let’s look at the statement “They will Find a Way if You are Important to Them” This statement is often true in personal relationships, but it can also apply to business relationships. If your business is important to your customers, partners, or investors, they are more likely to find a way to work with you or support you, even in difficult circumstances. For example, if you have a loyal customer base that values your products or services, they may be willing to go out of their way to continue doing business with you, even if there are other options available. Similarly, if you have a strong relationship with a key supplier or partner, they may be willing to work with you to overcome challenges or find creative solutions to problems that arise. However, it's important to note that this statement should not be taken as a guarantee of success. Building strong relationships and maintaining open communication is essential to ensuring that your customers, partners, and investors remain committed to your business. If you take them for granted or fail to meet their expectations, they may ultimately decide to go elsewhere, regardless of how important you are to them. #influence #businessinfluencer #brand

People often ask me how I convince prospects to invest in brand strategy. Here's my secret: 𝗜 𝗱𝗼𝗻'𝘁 𝗰𝗼𝗻𝘃𝗶𝗻𝗰𝗲; 𝗜 𝗴𝘂𝗶𝗱𝗲! Here's my approach to inspiring prospects to see the value in a brand strategy, step by step: 1️⃣ 𝗦𝘁𝗮𝗿𝘁 𝘄𝗶𝘁𝗵 𝗔𝘄𝗮𝗿𝗲𝗻𝗲𝘀𝘀: I gently guide them to uncover their challenges. It's about helping them see the problem, not pushing a solution. 2️⃣ 𝗦𝗽𝗮𝗿𝗸 𝘁𝗵𝗲 𝗗𝗲𝘀𝗶𝗿𝗲: Change has to come from within. I love to ignite their excitement about the future. 🔮 𝗔𝘀𝗸 𝗧𝗵𝗼𝘂𝗴𝗵𝘁-𝗣𝗿𝗼𝘃𝗼𝗸𝗶𝗻𝗴 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀: - Where do you see your business and brand in 3 years? - What does success look like for you? 📍 𝗥𝗲𝗮𝗹𝗶𝘁𝘆 𝗖𝗵𝗲𝗰𝗸: - What's your real challenge today? - What’s not working? 🤝 𝗜𝗻𝘃𝗲𝘀𝘁 𝗶𝗻 𝗧𝗵𝗲𝗶𝗿 𝗝𝗼𝘂𝗿𝗻𝗲𝘆: I genuinely care about their struggles. When they can visualize the gap between where they are and where they want to be, the need for change becomes clear. 🌉 𝗕𝗿𝗶𝗱𝗴𝗲 𝘁𝗵𝗲 𝗚𝗮𝗽: I present my services as the solution. I show how my process can guide them to their desired future. 📈 𝗕𝘂𝗶𝗹𝗱 𝗧𝗿𝘂𝘀𝘁: I share relatable case studies. Letting past successes resonate with their journey. 🧭 𝗚𝘂𝗶𝗱𝗲, 𝗗𝗼𝗻’𝘁 𝗦𝗲𝗹𝗹: My role is to be their trusted advisor, not just a salesperson. Helping them feel the need for change rather than trying to convince them. P.S. Feel free to reach out if you're seeking assistance in expanding your business. I'm just a message away! 💌 #BrandStrategy #CustomerJourney #Leadership #BusinessGrowth #MarketingStrategy