Laura Lesser’s Post

Have you seen the recent Gap ads? This feels like the Gap I grew up with! Finally! I didn’t know much I missed it until I saw this campaign. Nostalgia wins again for me. What stuck out about Gap’s campaign is that instead of reinventing itself, Gap is going back to what worked - back to its “roots” of jeans and music. The focus of music and dance makes sense with the popularity and success of TikTok, one of the key platforms for this campaign. People making their own dance videos in jeans is probably just what the creative team was hoping would happen! #marketing #marketingcampaign #creative

This ad from Ridge Wallet caught my attention the other day. Big words → "THIS IS NOT CHEAP" In a commoditized market like wallets, many buyers are drawn towards the cheapest option. Especially when the design is easy to copy. That is, unless you can help them understand why they should pay more. In this case, a higher price point can be a signal of differentiated value. Ridge Wallet needs to educate buyers on why it’s product is more valuable than the less expensive alternatives. It has to defend it's higher price tag. In this Instagram ad, they address the issue head on. They deliberately use the word “Cheap” to describe their competitors. And equate that to less durability, style, and function. What do you think of this approach? #productmarketing #positioning #pmmfiles

I’m looking for a Halloween outfit, asap because I’m last minute 👻🎃 Whose ad gets the sale? Jokers Masquerade or Smiffys in the shopping listings? No, the outfit isn’t for me, although nice try. FancyDress.com? They show a strong range and an instant 5% discount which is appealing, but it doesn’t excite me. boohoo? Definetly not, those products aren’t right for my search (today 😆) The final ad: Smiffys nailed it, with a good ad plus lots of choice for me upon landing. Sold 🤑🫰 So much to learn from these advertisers . Smiffys wins because they made it easy for me to buy, without narrowing down my search with assumptions! I hadn’t specified who the outfit was for, so all the ads presuming it was for me were wasted. So what’s the key learning? Always tailor the ad and landing page to the search! #ppc #searchmarketing #google

The typeface you choose is an opportunity to bring some (more) personality to your brand identity. So it’s important to choose the right one. This TikTok captures the concept brilliantly. This is one of the articles in our newsletter this month. If you would like more advice and examples of how your brand can drive your business success, you’ll probably enjoy our Brand in the Boardroom newsletter. You can see the March issue here: https://lnkd.in/eQUVTv72 #Brand #BrandInTheBoardroom #SME

New Post: TikTokers Can’t Get Enough of These $14 ‘State of Mine’ Sweatshirts: Here’s Where to Shop the Trend - https://lnkd.in/gd92mXJm - All products and services featured are independently chosen by editors. However, Billboard may receive a commission on orders placed through its retail links, and the retailer may receive certain auditable data for accounting purposes. Loungewear doesn’t have to begin and end with athleisure, and TikTok is proving it with its latest find: Sam’s Club State of Mine pullovers. The latest trend to take over the social media platform not only exudes comfort, but shows off a graphic of major cities. Rather than reach for your old hoodie, TikTokers are encouraging you to pick up a State of Mine sweatshirt — especially since it’s only $14. The State of Mine trend has turned into a game for most TikTok users as they run to their nearest Sam’s Club to hunt for a design that spotlights their state. TikToker user Kelsey Walraven has gained more than 206,000 views on a video posted on July 26 that shows Walraven trying to find a Louisiana design at a local Sam’s Club. Since the trend has exploded in popularity though, fans of the sweatshirt have been clamoring to get their hands on the pullover leaving a lot of state designs sold out. “I REALLY wanted the Louisiana #StateofMine sweatshirt! Has anyone seen one? London is cute but I really wanted my state 😅” the caption says. @kelseywalraven I REALLY wanted the Louisiana #StateofMine sweatshirt! Has anyone seen one? London is cute but I really wanted my state 😅 #sweatshirt #samsclub #samsclubfinds #samsfinds ♬ original sound – summer audios Rather than try your luck at a local Sam’s Club, or if you don’t have a store in your area, you can find some styles online. Many states are already sold out, but you can still stock up on some styles including the adorable London version seen in the TikTok above. To help you snag a State of Mine sweatshirt for yourself, ShopBillboard dropped a few different versions below for you to buy online now. Women's State of Mine Sweatshirt (London) Buy Now on sam's club $14.98 Embrace the London look with this deep green pullover featuring an elegant embroidered London text. The design was made to fit oversized for a more relaxed look and uses eco-friendly fleece. Men's State of Mine Destination Sweatshirt (Utah) Buy Now on sam's club $13.98 Bring Utah wherever you go while wearing this Park City sweatshirt. The style shows off a winter-inspired graphic in an off-white shade that’ll keep you comfortable when the temps drop. Men's State of Mine Destination Sweatshirt (Arizona) Buy Now on sam's club $13.98 The wonder of the Grand Canyon are spotlighted on this graphic sweatshirt. Wh

Hi there, it’s Anat, chiming in. Nostalgia is a powerful force in advertising. It taps into fond memories, evoking emotions that create a sense of comfort and security. When a brand taps into these feelings, consumers are more likely to trust and engage with it. Retro marketing does just that, connecting the past with the present to form lasting emotional bonds. Retro marketing isn’t just about looking cool or vintage—it’s a strategy that draws on memories through design, music, and cultural references. Think Coca-Cola’s “Share a Coke” campaign, which brought back personalized bottles reminiscent of 90s summer vibes, or Pepsi’s return to its iconic 80s logo. These campaigns didn’t just leverage aesthetics, they fostered a deep emotional connection with multiple generations. The magic of retro marketing lies in its universal appeal. Whether it's Baby Boomers feeling nostalgic or Gen Z appreciating the charm of vintage, it resonates across all ages. From old-school logos to retro jingles, this strategy has proven timeless and effective. How could your brand use nostalgia to build deeper emotional connections with your audience? Let’s talk! I love meeting new people. #MarketingStrategy #NostalgiaMarketing #RetroAdvertising #BrandLoyalty #EmotionalConnection

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All I can think about is 'Baby ko base pasand hai!' This JBL ad is just outstanding. It’s a simple ad with a simple message, but it nails what great advertising should do: evoke one feeling. One concept. One message. One emotion. That’s the sweet spot. JBL didn’t just sell headphones—they are making you experience that feeling. What song comes to mind when you see this ad? Let's talk in the comments! P.S. I don’t care, I love it—Icona Pop. Second song that hits me. #Ads #Advertising #Marketing #Branding #Creative

Struggling to get your popular products in front of your shoppers? You’re not alone. Mom Store had the same problem (Until They Discovered This✨) Mom Store had tons of amazing baby products, but getting them seen by busy moms was a challenge. What Mom’s Store did next led them to $188.7k+ in potential sales. They leveraged shoppable videos. Short, engaging videos showcasing top products & features, all clickable to buy instantly! The Results? 155k+ minutes watched, 10.5% conversion rate, and more! ➡️ Swipe to see the full story and how Swirl can help YOU unlock the power of video commerce. #shoppablevideo #videomarketing #tiktokmarketing #successstory

Someone's cutting onions here. This type of emotional, story-driven advertising can be very effective because it creates a memorable experience for the viewer, fostering positive associations with the brand that go beyond the product's functional benefits. It encourages viewers to connect the feelings evoked by the commercial with the Extra Gum brand, potentially influencing future purchasing decisions through emotional appeal rather than just product features. The gum wrappers (product) were cleverly integrated without getting overly promotional. This ties the emotional story directly to the brand. Many viewers can relate to the bittersweet feeling of children growing up and leaving home, making the commercial widely appealing. The reveal that the daughter kept all the origami figures adds a touching twist, emphasizing the mutual love and appreciation in the relationship. By connecting their product with such a touching story, Extra Gum associates their brand with positive emotions like love, care, and cherished memories. What are your favorite emotional ads? #gumcommercial #extragumads #emotionalads