Lerna Arias - Marketing’s Post

Learn how to embrace the future by using AI to aid your strategy while focusing on the more human elements of SEO that keep your content at the forefront. https://lnkd.in/du9rpvJH

As creation of content becomes more commoditized using AI, Google's recent changes signal a higher SEO value for any original content with a unique point of view. https://lnkd.in/gWnFeu6e

The ’90s saw many landmark events: the OJ Simpson trial, the impeachment of former President Bill Clinton, and perhaps much less seriously, the rise of frosted tips. One slightly less earth-shattering event was the development of search-engine optimization, or SEO, which has come to define search-engine rankings—and in turn, what content internet users encounter—since not long after the first search engines did. But SEO is now, in turn, being affected by another landmark event: the debut of generative AI. https://lnkd.in/eTc6AqcR

Generative AI (Gen AI) can be used for SEO in various ways, including to help generate website metadata and draft calls-to-action tailored to the needs and pain points of certain “target personas." However, some worry that these tools could be misused to create low-quality content or manipulate search rankings. This article from Marketing Brew dives into how Gen AI has impacted SEO initiatives. https://lnkd.in/eTc6AqcR For private, customized Generative AI training for your team or organization, visit https://lnkd.in/dnAwce2M. We can tailor any course to focus on any role or sector. #SEO #GenerativeAI

SEO strategies will likely evolve to leverage more data-driven insights to optimize content and improve rankings. Read the full article: Generative AI And SEO Strategy: Getting The Most Out Of Your Tools ▸ https://lttr.ai/APrGm #ai #seo #MadeBigStrides #MachineLearningModels #SeniorNewsWriter

Council Post: AI Is Driving The Future Of SEO: How To Adapt

Stay Ahead of the Curve with SEO in the Age of AI As artificial intelligence (AI) reshapes the digital marketing landscape, SEO professionals are faced with both challenges and opportunities. The rapid development of AI tools and technologies has shifted the dynamics of search engine opti... https://lnkd.in/dhJGM-NE #SEO_DIGITALMARKETING_ARTIFICIALINTELLIGENCE_CONTENTSTRATEGY_ECOMMERCE

Council Post: AI Is Driving The Future Of SEO: How To Adapt

Content creation with SEO agents The general conversation around marketing & online commerce revolves around conversion rates & clickthrough rates. However, in today’s world where generative AI is capable enough to generate full fledged content pieces on it’s own, we tend to overlook the impact of Search Engine Optimization (SEO) & content curation in marketing campaigns! Add to that Google has started identifying AI generated content and given it lower ranking! In fact, SEO traffic makes up 49.04% of a website’s traffic on average. The nature of tasks involved in curation are interpreting insights in real time & constantly tweaking content to achieve better results. For this reason, content curation is still fairly human driven and manual for many. With the advent of SEO Agents, there seems to be scope for this problem to be solved, at least to some extent. It could help boost efficiency and save manual effort. All this while still being able to mimic your or your business’ writing style. The cherry on the cake would be the quality of content itself, providing more in depth and non generic knowledge, thereby doing a better job at SEO than GPT generated content. But the tradeoff here would be with a requirement of good data that the SEO Agent can work with. Not to mention, the cost of building/using the Agent itself! Would you employ SEO Agents over Vanilla GPTs to optimize your content creation & curation workflows? #genAI #AIworflows #enterpriseAI #AIadoption