Leo Redko’s Post

Market segmentation is not just a marketing strategy; it’s a critical tool for product managers. By dividing a broad target market into subsets of consumers who have common needs, behaviors, or characteristics, companies can tailor their products to meet specific demands. Whether you're in marketing or product management, understanding your segments can lead to more effective strategies and better product development. Start with data, analyze customer behavior, and continuously refine your approach to ensure your product fits the market. How do you approach market segmentation in your role? Let’s share insights! #MarketSegmentation #ProductManagement #MarketingStrategy #CustomerInsights #Learning

Bringing a pharma brand to market is no easy task, especially in a crowded space where securing a competitive edge is critical. That’s why we developed the Viewfinder™ platform — to provide brand teams with the insights they need to ensure prompt adoption and long-term success. Whether it's market sizing, patient journey, segmentation, or demand & forecasting, Viewfinder™ answers the tough questions to keep you ahead in a complex landscape. Interested in learning more? Get in touch to discuss how we can help with your most pressing strategic insight needs. https://hubs.ly/Q02TsVnW0 #ViewFinder #Marketresearch #Healthcare #MichaelAllenCompany

📊 Completed: Fundamentals of Marketing Research! 📊 I recently wrapped up my Fundamentals of Marketing Research course, gaining essential skills in data collection, consumer behavior analysis, and market segmentation. This course has deepened my understanding of how data shapes customer-focused strategies and drives impactful marketing decisions. Excited to start applying these insights to craft data-driven marketing strategies that resonate! #MarketingResearch #DataDrivenMarketing #ConsumerInsights #ContinuousLearning

Expanding Horizons: How AI-Empowered Market Segmentation Boosts SME Competitiveness and Drives Tailored Marketing Strategies 🎯🚀 In a world teeming with data, SMEs have a golden opportunity to stand out with AI-empowered market segmentation. Tailor your marketing like never before, reaching the right audience with pinpoint precision. Our AI solutions dissect complex market structures, unveiling distinct segments that crave your unique offerings. Fuel your competitive edge as AI-led strategies provide insightful analytics that lead to targeted campaigns and elevated customer experiences. Embrace the future where your marketing messages resonate deeply, fostering loyalty and driving growth. With AI, chart a course to success that is as data-driven as it is creative. Let's propel your SME into a new era of innovation, where market segmentation is not just understood, but brilliantly executed. #AI #MarketSegmentation #CompetitiveEdge #TailoredMarketing #Innovation #SMEGrowth #SmartMarketing #DataDriven #TechTrends #TLIExcellence

Diving into the world of #marketing requires you to take a customer and market centric perspective. Understanding what the needs of a customer to introduce a product into an existing or new market. We will be looking at marketing strategies, customer behaviour, market insights, segmentation and brand positioning. We will also address the impact of #digitalmarketing, analytics and #generativeAI on the marketing profession. Beside #strategies and frameworks will put theory into action by developing a concrete marketing plan to launch a new product into a market and address a specific target segment. Join us with Benedikt Jonas on 23rd April to dive into the world of marketing! #heculiegelu #HECLL #MBA #takecharge #marketingstrategies #customerbehavior Pratiksha Misra PM Joshua John Dhillon Zoltan Horvath

Pleased to announce that I have successfully completed the Basic Marketing Concepts Skills Quiz and earned my certificate! 🎉 This certification has helped me strengthen my foundational knowledge of key marketing principles, including market segmentation, consumer behavior, and product positioning. I’m excited to apply these concepts to drive effective marketing strategies. Thank you to Hackveda for providing an insightful learning experience! #Marketing #MarketingConcepts #Hackveda #Certification #DigitalMarketing #LearningJourney #MarketSegmentation

Did you know AI can boost marketing efficiency? Learn how to automate tasks, reduce cognitive load, and free up time for strategic initiatives. AI-powered tools are streamlining marketing workflows, enabling teams to focus on high-impact activities. Discover how AI can enhance brainstorming, market segmentation, and content creation, leading to significant time and resource savings. Read our latest article to unlock the full potential of AI in your marketing strategy. 🔗 https://lnkd.in/dZhXfrw6 #AIinMarketing #MarketingAutomation #Efficiency

Curious about how to forecast specific micro-trends expected to grow in the future? Here’s how: 1. Consumer Segmentation - break down your audience by trends and interests. 2. Trend Analysis - identify and act on emerging trends to stay ahead. 3. Predictive Analytics - leverage AI to forecast which micro-trends will drive future success. Learn more about capturing micro trends in retail here: 🔗 https://lnkd.in/ghevhTYY #AI #RetailMarketing #RetailStrategy #MarketInsights

I am here again to share another wonderful learning I acovered a lot of micro and macro topics of marketing segmentation in which our professor told us about the process of dividing a market into smaller more specific groups of consumers who share in the needs and characteristics. Two key factors in market segmentation are Point of Parity (P.O.P) and Point of Difference (P.O.D). P.O.P refers to the common features that a brand or product shares with its competitors while P.O.D is what sets a brand apart from its competitors. Other valuable points were like- • Brand is a bundle of Perceive Value • To build a brand, we need to build C.P.V. • We need P.O.P.s to sustain/ beat competitors. • Free Association Test ( tells why & where the brand is lagging) It was a valuable session with a pinch of humour and fun with lots of learning. #MARKETING #BBA #CCS

When we talk market segmentation, really what we're doing is slicing the market into smaller groups with shared commonalities, but that are different enough to warrant being their own group. There are a million ways to cut a cake, but in all likelihood only a few ways that would work specifically for your brand. That's why demographic and psychographic generalizations often come up short. Making assumptions based on age, place of birth, income, or even out-of-the-box attitudinal traits (i.e.: "are confident enough to experiment") miss the mark because they're too broad and inaccurate. I find it hard to believe that our entire society can be split up into 8 attitudinal groups (see US VALS framework for context). 𝗜𝗻𝘀𝘁𝗲𝗮𝗱, 𝘄𝗵𝗮𝘁 𝗮𝗿𝗲 𝘁𝗵𝗲 𝗸𝗲𝘆 𝘃𝗮𝗿𝗶𝗮𝗯𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝗺𝗮𝘁𝘁𝗲𝗿 𝘁𝗼 𝗬𝗢𝗨𝗥 𝗯𝗿𝗮𝗻𝗱. If you're a corporate finance firm, in all likelihood you care about client revenues, if they have a CFO or not, and in what growth stage are they in (startups, scale up, established, and so on). 👉 Basing your segmentation on slicing variables that actually matter to your business will yield a much more insightful view of the market. So when it comes to selecting who focus on based on those segments, you'll have a much better idea of how to talk to them and their needs. #marketing #advertising