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Return on investment for your advertising | Successful marketing for your business | Advertising in Melbourne
Frank Walker's advertising, with his signature "Helllooo," has become iconic in Australia. However, whether it's painful or effective depends on the context and the audience. Let's explore both sides: 1. Effectiveness: - Brand Recognition: Frank Walker's distinctive voice and catchphrase have made National Tiles instantly recognizable. This brand recall is a testament to the effectiveness of their advertising. - Memorability: The repetition of "Helllooo" creates a memorable association with the brand. People may think of National Tiles when they encounter tiles or home improvement needs. - Market Success: National Tiles' radio campaigns are considered successful in the marketplace, indicating that the advertising strategy has yielded positive results. 2. Painful Aspects: - Subjective Perception: Some listeners might find the repetitive "Helllooo" annoying or grating, especially if they hear it frequently. - Risk of Overexposure: While repetition aids memorability, there's a fine line between effective repetition and overexposure. If listeners become fatigued by the ads, it could backfire. - Changing Tastes: Advertising effectiveness can change over time. What worked well in the past may not resonate as strongly with new generations or evolving consumer preferences. In summary, Frank Walker's advertising is a double-edged sword—it's memorable and effective, but it also risks becoming tiresome. Ultimately, its impact depends on individual perspectives and the broader marketing context. 🎙️📻👍. (1) National Tiles says ‘Whatever You’re Into, Now You Can’ in newly .... https://lnkd.in/gHpacNbU. (2) Social Advertising Effectiveness Across Products: A Large ... - PubsOnLine. https://lnkd.in/gjj2ncVk.
🔥 Should You Be the Face or Voice of Your Own Company’s Advertising? 🔥 As business owners, we often grapple with the decision of whether to step into the spotlight or remain behind the scenes. Let’s dive into the debate: Authenticity vs. Anonymity: Having the owner as the face of an ad campaign brings authenticity. Customers relate to real people, and knowing the person behind the brand can build trust. But does it risk overshadowing the brand itself? Identity and Connection: A human face gives your brand an identity. Logos are essential, but people connect with other people. Think about Richard Branson and Virgin, or Elon Musk and Tesla. Would Apple be the same without Steve Jobs? Consistency and Recognition: A consistent brand voice matters. Whether it’s witty, authoritative, or empathetic, it should resonate across all touchpoints. But what if the owner’s style clashes with the brand’s tone? Cutting Through the Noise: In an AI-driven world, personality matters. As content becomes more automated, injecting a unique voice becomes crucial. The CEO’s charisma can break through the noise. Risk and Responsibility: Being the face means scrutiny. Missteps affect both personal and brand reputation. Remember Papa John’s founder’s controversy? So, should you be the face and voice? It depends. Consider your brand’s values, audience, and long-term vision. Sometimes, stepping out can elevate your company; other times, it might distract. 🤔 What’s your take? Frank Walker has cut through by voicing his own radio ads over the years, Share your thoughts below! 👇 Remember, there’s no one-size-fits-all answer. It’s a nuanced decision that varies based on industry, company size, and personal comfort. 🌟 #MarketingStrategy #BrandVoice #BusinessOwners #LinkedInMarketing
Increasing memorability and ROI for DTC brands through unforgettable, psychology-based meta ads creative.
Created this spec Ad for Beats by Dre. "All the noise you want, with none you don't." What are your thoughts? Comment below! --- Want help creating an ad like this or an ad strategy for success? Reach out!
Adland is clogged with uniformity. This obsession with playing it safe needs a shake up. “We're just here playing it safe,” said no-one, ever (apart from in advertising). Here's to honest and fearless creativity. Be less about what worked, and more about what hasn't been tried. #marketing #advertising
