Lee Grunnell’s Post

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CMO at Womble Bond Dickinson UK

There's some brilliant stuff in this post from Richard Shotton. I particularly like the idea of negative social proof - there are some great studies about the impact of this on people completing tax returns on time and using hotels towels more than once. Can think of lots of ways we can apply this to some of the perennial challenges that all professional services firms (e.g. getting people to use CRM systems, completing mandatory training courses, sending bills and collecting cash etc.)

Alastair Thomson

Experienced CFO, CEO and Chairman

2mo

My primary behavioural strategy for collecting cash is to "send the boys round". That usually works ... ;⁠-⁠)

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