There's some brilliant stuff in this post from Richard Shotton. I particularly like the idea of negative social proof - there are some great studies about the impact of this on people completing tax returns on time and using hotels towels more than once. Can think of lots of ways we can apply this to some of the perennial challenges that all professional services firms (e.g. getting people to use CRM systems, completing mandatory training courses, sending bills and collecting cash etc.)
Take care. Get there. We've teamed up with behavioural science specialist, Richard Shotton, to give unsung features of our stations human-like faces as part of an inventive campaign to help customers travel safely. Read more 👉 https://lnkd.in/d7msFPGN
Experienced CFO, CEO and Chairman
2moMy primary behavioural strategy for collecting cash is to "send the boys round". That usually works ... ;-)